Case Studies
133 case studies
Sports Retail
Decathlon124% Increase In Traffic In 6 Months124%Increase in traffic47%Increase in clicks21%Increase in click-through rateMost traffic came from branded keywords. Primal focused on generic search queries to grow non-branded organic traffic.View case study 
Parenting
Mothercare28.53x ROAS On Google Ads In 12 Months28.53xReturn on ad spend on Google Ads1.1MNew users22.10%Increase in first time purchasersSearch and Performance Max campaigns to capture high-intent demand and maximise ecommerce conversions.View case study 
Fashion Retail
UNIQLO225% ROAS On Facebook And Google225%Return on ad spend on all campaignsRM 6MConversion value on all campaigns459KUNIQLO app installsPaid media that kept UNIQLO present from awareness of new collections to conversion on its weekly limited offers and promotions.View case study 
E-Commerce
Quiksilver172% Increase In ROAS In 2 Months172%Increase in return on ad spend105%Increase in revenue69%Decrease in cost per conversion with RM56Shopee campaigns restructured, with audiences and conversion optimisation, to drive online purchases of new arrivals.View case study 
Air Filtration
AAF Asia98% Decrease In CPA In 8 Months98%Decrease in cost per acquisition (CPA) across Google & Facebook1812%Increase in conversion rate457.77%Increase in sessionsStrategy, set-up and extensive optimisation of search engine marketing and Facebook campaigns, focused on high-quality leads in Malaysia.View case study 
Insurance
Generali350% Increase In Conversions In 3 Months350%Increase in conversions225%Increase in clicks, 14,063 to 45,63849.66%Further increase in conversions the quarter afterGoogle Ads for Generali’s life insurance site in Malaysia, letsgoforlife.com, compared 3 months against the 3 months before.View case study 
Food And Beverage
McDonald’s100% Of The Purchase Target Met In 1 Month19.96xReturn on ad spend against the previous campaign, Seafood651Orders a day in week 1, Larb McShaker Fries109%Of the in-store purchase target, McSharing Box II6 menu launches for McDonald’s, from performance campaigns for the Seafood and Taste of Thai lines to video, key visuals, social media and influencer content for 4 launches in Thailand.View case study 
Multi-Market
Under Armour350% Reduction In Cost Per Order Over 6 Months350%Reduction in cost per order266%Increase in reach across 7 countries2,506%Increase in ad recall liftRevenue growth for Under Armour in 7 markets across Asia, for brand.com and marketplace.View case study 
Luxury
Grand Seiko107% Growth In Organic Traffic In 4 Months107%Increase in organic traffic109%Increase in search visibility40%Of keywords on page 1Faster pages, a clearer site structure and refreshed content made the website easy for Google to crawl and lifted rankings in a short period.View case study 
E-Commerce
Onitsuka Tiger120% Increase In Revenue Over 3 Months120%Increase in revenue118%Increase in transactions22%Improvement in conversion ratePaid media across Google Search, Shopping, Display and Performance Max, focused on online sales for a brand that does not discount.View case study 
B2B
JustCo374% Increase In Goal Completions In 6 Months374%Increase in goal completions50%Lower cost per lead65%Increase in conversion rateSearch and paid media for JustCo’s office rental solutions, winning visibility for coworking searches and lowering the cost of each lead.View case study 
Technology
QashierOrganic Conversions Up 196% In 6 Months196%Increase in organic leads83%Increase in organic clicks80%Increase in organic impressionsKeyword research matched to product pages, blog content for brand awareness and a technical SEO review, for a new brand in a competitive market.View case study 
Food And BeverageThe Summer CoffeeThe Summer Coffee55% Increase In Purchase Value In 4 Months55%Increase in purchase value35%Lower cost per purchase60%Increase in average order valueFacebook CPAS ads for The Summer Coffee’s Shopee store in the off-season, aimed at the shoppers most likely to buy.View case study 
RetailA Home Shopping CompanyA Home Shopping Company6.5x Increase In Gross Merchandise Value On Lazada6.5xIncrease in gross merchandise value (GMV)6.8xIncrease in add to cart actions52%Increase in return on ad spend (ROAS)Ads for a home shopping company’s Lazada shop, optimised for add to cart instead of view content and purchase.View case study 
Food And Beverage
Tim Hortons67,736% Growth In Fans In 3 Months27M+Audience reached67,736%Growth in fans33.5M+Impressions on FacebookA social media campaign that introduced Tim Hortons to Thailand through Uncle Tim, a Canadian visiting Bangkok for the first time.View case study 
Travel And Hospitality
SpiceRoads Cycling48% Increase In Transactions In 3 Months48%Increase in transactions30%Increase in revenue15%Increase in conversion rateIntegrated Google Ads and Facebook campaigns for SpiceRoads Cycling in the low season, using the brand’s first-party data for search and display remarketing.View case study 
Automotive
Auto Villa23x Increase In Clicks In 6 Months22xIncrease in impressions23xIncrease in clicks8.5xIncrease in key eventsTechnical SEO, a redesigned site structure, content written by experts and stronger security for a used car website.View case study 
InsuranceA Leading Life InsurerA Leading Life Insurer39x Increase In Organic Conversion In 3 Months6xIncrease in search visibility4.4xIncrease in organic traffic39xIncrease in organic conversionTechnical SEO for a life insurer’s website, with server-side redirects, repaired internal links and keywords matched to refreshed landing pages.View case study 
Travel And HospitalityThavorn Palm BeachThavorn Palm Beach51% Increase In Bookings51%Increase in bookings1467%Increase in revenue54%Increase in return on ad spend (ROAS)Search and display ads for a luxury resort on Karon Beach in Phuket, with micro-conversions and value-based bidding for better quality leads.View case study 
Real Estate
M.K. Real Estate Development310 Keywords On Page 1 Of Google In 12 Months1666%Increase in share of search0 to 10kOrganic sessions per month310High-volume keywords on page 1 of GoogleSearch engine optimisation, Google My Business listings, link outreach and an always-on Google Ads campaign for M.K. Real Estate Development after the launch of its new website.View case study 
HealthcareAn Online Fitness CoachAn Online Fitness Coach2.2x Increase In Online Purchases2.2xIncrease in purchases63.2%Increase in return on ad spend (ROAS)81%Increase in add to cart actionsFacebook and Instagram ad campaigns for an online fitness coach, restructured around add-to-cart actions and run with dynamic ads.View case study 
Food And Beverage
Birdies BKK62% Increase In Confirmed Bookings62%Increase in confirmed bookings40%Lower cost per acquisition (CPA)Facebook Ads for Birdies BKK in place of Google search ads, targeted by interests, behaviours and demographics to reach the people most likely to book.View case study 
Technology
Rentokil Initial70% Increase In Conversions Year On Year70%Increase in conversions22%Increase in incremental revenue33%Lower cost per acquisition (CPA)Google Search and Performance Max ads with Smart Bidding 2.0 for Rentokil Initial, capturing leads from chats, calls and messaging apps as well as website forms.View case study 
Luxury Goods
Jubilee Diamond93% Of Target Keywords In The Top 3 In 3 Months119%Increase in search visibility56%Increase in organic traffic93%Of target keywords in the top 3 search resultsTechnical SEO for Jubilee Diamond’s website, with compressed images, canonical tags, structured URLs and a refined internal linking structure.View case study 
Food And Beverage
Nitan2.24x Increase In Organic Key Events In 6 Months2.14xIncrease in organic impressions76%Increase in keywords on page 1 of Google2.24xIncrease in organic key eventsLocal SEO for a fine dining restaurant in Phuket, with keyword research, schema markup and the same business details in every directory.View case study 
FinanceA Leading Investment BrokerageA Leading Investment Brokerage9.51x Increase In Organic Key Events In 6 Months88%Increase in organic clicks2.37xIncrease in new users9.51xIncrease in organic key eventsSEO for an investment brokerage’s website migration, with every old address mapped to the new domain, duplicate pages consolidated and a content gap analysis for each service line.View case study 
Education
Krutoo46.65% Increase In Conversion Rate In 1 Month13.07%Increase in click share46.65%Increase in conversion rate24.35%Lower cost per leadAn A/B test of AI Max in Google Ads against Krutoo’s existing campaign structure, with Primal checking the keywords and ad copy it produced.View case study 
Real Estate
Solar D29x Return On Ad Spend In The First Month3xIncrease in leads29xReturn on ad spend (ROAS)52%Lower cost per lead (CPL)Lead generation ads for Solar D with more than half of the budget on Google, a monthly review of real lead data and tests of creative formats and content types.View case study 
HealthcareThe Formulated Pain Relief Ointment BrandThe Formulated Pain Relief Ointment Brand231% Increase In Organic Traffic In 6 Months227.95%Increase in users239.89%Increase in new users231.80%Increase in sessionsSEO for a pain relief ointment brand, with a technical review of its website and content on the product’s use for aches and pains, written within the Food and Drug Administration’s limits.View case study 
Real Estate
Thai Soung Tiles71% Increase In Clicks In 6 Months76%Increase in impressions71%Increase in clicks2.5xIncrease in key eventsA full review of Thai Soung Tiles’ site structure, optimisation recommendations for every product page, category page and piece of content, and SEO training for its developers.View case study 
TechnologyTPS RentalTPS Rental30% Increase In Revenue Year On Year163%Increase in conversion rate30%Increase in revenue47%Lower cost per acquisition (CPA)Ads on highly competitive keywords with a smart bidding strategy for TPS Rental, aimed at more LINE contacts and better-quality leads.View case study 
Automotive
UGO94% Of Keywords On Page 1 Of Google In 6 Months47%Increase in organic impressions94%Of keywords on page 1 of Google76%Increase in organic returning usersSEO for UGO’s electric golf cart website, with clear calls to action on its service pages and new content for keyword gaps and long-tail searches.View case study 
HealthcareA Trusted Brand Of Vitamin C SupplementsA Trusted Brand Of Vitamin C Supplements141% Increase In Users In 2 Months141%Increase in users140%Increase in clicks136%Increase in sessionsSEO for a vitamin C supplement brand, with keyword optimisation, useful content and backlinks from reputable websites.View case study 
EducationMEMMOREADMEMMOREAD99% Increase In Organic Key Events In 6 Months90%Increase in impressions90%Increase in keywords on page 1 of Google99%Increase in organic key eventsSEO for MEMMOREAD’s TOEIC study website on Google’s EEAT principles, with expert-backed content, keyword research, a blog calendar and backlinks from authoritative websites.View case study 
ManufacturingNaitamtookNaitamtook12.11x Increase In Organic Key Events In 6 Months4.51xIncrease in impressions2.84xIncrease in clicks12.11xIncrease in organic key eventsFixes for the duplicate page addresses and crawl errors on a printing house’s website, and a content roadmap matched to high-intent search terms.View case study 
Travel And HospitalityA Large AquariumA Large Aquarium8x Increase In Return On Ad Spend8xIncrease in return on ad spend (ROAS)2xIncrease in conversion rate10xLower cost per acquisition (CPA)Search ads for a large aquarium on its best-performing keywords from past campaigns, with phrase and broad match in place of exact match brand terms and a landing page with a shorter path to purchase.View case study 
Real Estate
TOPFILM44.4% Increase In Impressions In 6 Months44.4%Increase in impressions40.46%Increase in sessions32.76%Increase in usersAn SEO strategy for TOPFILM Thailand that optimised its website content and structure, with keyword research to bring in more organic traffic.View case study 
Travel And Hospitality
Let's Relax Spa104X Return On SEO Investment In 11 Months100%Of target keywords on page 147%Increase in online bookings104XReturn on search engine optimisation (SEO) investmentSearch engine optimisation and Google Ads for Let's Relax Spa, focused on search, the channel that brought in the most online bookings.View case study 
Real Estate
Richie Houses2.88x Increase In Organic Clicks2.85xIncrease in organic users2.88xIncrease in organic clicks40%Increase in organic key eventsSEO for Richie Houses, a luxury home construction company, with detailed keyword mapping, long-tail search terms and useful articles.View case study 
Real Estate
ROOVTECT14.17x Increase In Organic Key Events In 7 Months2.2xIncrease in organic clicks3.2xIncrease in organic users14.17xIncrease in organic key eventsA technical review and clean-up of ROOVTECT’s hacked website, a new content structure and updated landing pages for search terms with a high intent.View case study 
TechnologyAn AI Technology Solution CompanyAn AI Technology Solution Company170% Increase In Organic Traffic In 6 Months90%Of keywords on page 1 of Google170%Increase in organic traffic174%Increase in new usersSEO for an AI technology solution company, with keyword research from its target audience’s search data, optimised service pages, blog posts and backlinks.View case study 
RetailA Cosmetics BrandA Cosmetics Brand31% Above The Revenue Target For 11.1131%Above the 11.11 revenue target25%+Of total revenue from Facebook adsPromotion creative with an influencer and Google and Facebook ads for a cosmetics brand’s 11.11 campaign, with the offer split into 5 phases across the 39 days before 11.11.View case study 
Technology
Green Pro226.5x Increase In Key Events In 3 Months3.34xIncrease in impressions3.71xIncrease in clicks226.5xIncrease in key eventsSEO for Green Pro that merged its separate microsites into one domain with permanent redirects and gave each search intent its own landing page.View case study 
Automotive
Scale Up10.4x Increase In Organic Impressions In 6 Months10.4xIncrease in organic impressions5.2xIncrease in organic clicks4.8xIncrease in key eventsSEO for Scale Up’s fulfilment website, with business-to-business keyword research, one primary keyword for each service page and a new blog section.View case study 
Automotive
Ezy Express206% Increase In Price Calculation Conversions In 6 Months115%Increase in organic clicks109%Increase in organic users206%Increase in price calculation conversionsSEO for Ezy Express, a new logistics company, with a technical and content review of its website, optimised content and keywords for the logistics industry.View case study 
HealthcareThe Accredited International HospitalThe Accredited International Hospital477% Increase In Organic Traffic In 2 Years39%Increase in impressions28%Increase in clicks477%Increase in organic trafficSEO for an accredited international hospital’s website, with a new blog article each month, optimised existing pages, more target keywords each year and monthly backlinks.View case study 
Real Estate
The Mercury Ville @ Chidlom5x Increase In Conversions77%Increase in organic impressions5xIncrease in organic users5xIncrease in conversionsSEO for The Mercury Ville @ Chidlom, with a wider mix of blog articles, event listings and guides written for different kinds of search.View case study 
Travel And HospitalityA Water ParkA Water Park20x Increase In Revenue In 3 MonthsTop 3Keyword ranking in search results21xIncrease in conversions20xIncrease in revenueSEO for a new water park, with keyword research, optimised descriptions of its rides and services, new articles for tourists and corporate clients, and a technical and site speed review.View case study 
Retail
Mr. Big Pillow30x Return On Ad Spend In 3 Months34.4xReturn on ad spend (ROAS)1100%Growth in total revenue2390%Growth in offline revenueOmnichannel advertising for Mr. Big Pillow, designed around clear objectives and measures of success, to get more from a limited online budget and see customers across online and offline channels.View case study 
Healthcare
SELFIE166% Increase In Revenue In 3 Months166%Increase in revenue73%Increase in enquiries on LINE60%Lower customer acquisition costGoogle Search and Facebook ads for SELFIE’s Impression Kits, with promotions, paid ads on influencer posts and a customer journey changed to send people to LINE.View case study 
TechnologyA Data Technology CompanyA Data Technology Company2x Increase In Conversions In 3 Months4xIncrease in clicks3xIncrease in organic users2xIncrease in conversionsSEO for a data technology company, with keyword research for its service pages and blog, optimised service descriptions, new blog articles and technical fixes.View case study 
InsuranceA Car Insurance CompanyA Car Insurance Company153% Increase In Organic Conversions In 3 Months367%Increase in organic impressions517%Increase in organic clicks153%Increase in organic conversionsSEO for a car insurance company, with keyword research for its product pages, suggested new pages and call-to-action buttons inside its blog articles.View case study 
RetailAn International Skincare BrandAn International Skincare Brand104% Increase In Organic Key Events In 6 Months78%Increase in organic impressions70%Increase in keywords ranked on page 12.1xIncrease in key eventsSEO for an international skincare brand entering Thailand, with research into high-intent Thai keywords and a content hub on sensitive skin that links to the product pages.View case study 
Real EstateA Property Technology StartupA Property Technology Startup101.9% Increase In Leads In 2 Months17.5%Increase in click-through rate101.9%Increase in leads43.9%Lower cost per leadA separate ad campaign for each of a property technology startup’s 3 housing developments, each tracked on its cost per lead and lead quality.View case study 
Luxury Goods
PAÑPURI73% Increase In Revenue73%Increase in revenue29%Increase in return on ad spend (ROAS)Google video ads for awareness, then Google Search and Performance Max ads for purchases, for PAÑPURI’s new products in the festive season.View case study 
Healthcare
Bonefit Clinic5.3x Increase In Organic Key Events In 7 Months32.63xIncrease in impressions11.66xIncrease in clicks5.3xIncrease in organic key eventsA search penalty recovery for Bonefit Clinic’s website, with a review of its backlinks, a disavow file and technical SEO for its medical content.View case study 
Travel And Hospitality
Hilltop Wellness Resort2x Increase In Bookings Year On Year2xIncrease in bookings92%Increase in revenue57%Increase in return on ad spend (ROAS)Ad campaigns for a wellness resort in Phuket, set up from historical data, location tests and campaign objective tests while booking tracking was limited.View case study 
Education
Inside Out Academy739% Increase In Organic New Users In 4 Months613%Increase in organic impressions721%Increase in organic clicks739%Increase in organic new usersSEO for Inside Out Academy’s new website, with keyword research for its service pages and blog articles on family and parenting topics.View case study 
Automotive
Sabuy Express700% Increase In Key Events And Conversions In 3 Months167%Increase in organic clicks138%Increase in organic users700%Increase in key events and conversionsSEO for Sabuy Express, an international shipping company, with a new website structure, keyword-focused service pages and blog content, and internal links between the pages.View case study 
Travel And Hospitality
Horizon Village & Resort2x Increase In Organic Bookings In 6 Months2.3xIncrease in impressions81%Increase in clicks2xIncrease in organic bookingsHreflang tags so search engines could tell the Thai and English pages apart, rewritten content and clear meta titles for a Lanna-style resort in Chiang Mai.View case study 
HealthcareThe Antifungal Medication BrandThe Antifungal Medication Brand79.57% Increase In New Users In 3 Months79.57%Increase in new users79.95%Increase in sessions100%Target keywords ranked on page 1Technical SEO for an antifungal medication brand, making its website easier for search engines to crawl and index while Food and Drug Administration limits restricted its content.View case study 
HealthcareA Vitamin BrandA Vitamin Brand153% Increase In Users In 3 Months153%Increase in users162%Increase in clicks156%Increase in sessionsSEO for a brand of effervescent multivitamin tablets, with keyword research, blog posts and optimised title tags, meta descriptions and header tags.View case study 
InsuranceAn Insurance CompanyAn Insurance Company199% Increase In Organic Chatbot Conversions In 5 Months82%Increase in organic new users84%Increase in organic engaged sessions199%Increase in organic chatbot conversionsSEO for an insurance company, with a technical review of its website, a blog strategy and keyword research around its products, and fuller product pages.View case study 
FinanceA Finance BusinessA Finance Business24x Increase In Conversions In 3 Months43%Increase in online visibility64%Of keywords ranked in positions 1 to 324xIncrease in conversionsContinuous security monitoring and E-E-A-T optimisation for a finance business’s website, focused on the key terms for its loan services.View case study 
Manufacturing
STS Thonburi154% Increase In Organic Users In 3 Months160%Increase in organic clicks154%Increase in organic users400%Increase in organic phone call conversionsSEO for STS Thonburi, a wholesale supplier of electrical equipment, with a clearer site structure, keyword clusters, content matched to search intent and internal links.View case study 
Media
Kawtung202.55% Increase In Unique Users In 6 Months109.7%Increase in impressions200.1%Increase in organic clicks202.55%Increase in unique usersSEO for Kawtung’s fashion and lifestyle website, with high-quality content written to the E-A-T principles, specific keywords and technical work on its sitemaps and robots.txt file.View case study 
RetailA Department StoreA Department Store2x Increase In Purchases On TikTok Shop In 3 Months2xIncrease in purchases on TikTok Shop22%Increase in checkouts2.6xIncrease in conversionsTikTok Shop ads for a department store, split across video, LIVE and product shopping ads and centred on its best-selling products.View case study 
Fashion
CARNIVAL6,700% Increase In Transactions In 1 Month6,700%Increase in transactions8,412%Increase in revenue26.45xROAS from Facebook adsGoogle Search ads that reached CARNIVAL’s shoppers while they compared options, with tracking that showed the revenue from each channel.View case study 
Fashion
CC-OO87x Increase In ROAS Over Last Year’s Lunar New Year189xIncremental return on ad spend (ROAS)87xIncrease in ROAS86%Lower cost per acquisition (CPA)Lunar New Year Facebook ads for CC-OO, split by gender, aimed at Facebook’s In-Market audience and refined with A/B tests on the creative.View case study 
HealthcareA Thai Beauty ClinicA Thai Beauty Clinic201% Increase In Overall Conversions In 6 Months126%Increase in impressions119%Increase in clicks201%Increase in overall conversionsSEO for a Thai beauty clinic’s website, with content written to Google’s expertise, authoritativeness and trustworthiness principles, a technical review of the site and backlinks.View case study 
AutomotiveA Battery Replacement ServiceA Battery Replacement Service39% Lower Cost Per Lead Month On Month79%Increase in conversions77%Increase in conversion rate39%Lower cost per acquisition (CPA)A new campaign structure for a battery replacement service’s search ads, with A/B tests of Responsive Search Ads against Call Ads.View case study 
TechnologyA Software CompanyA Software Company511% Increase In Organic Conversions In 2 Months412%Increase in search impressions222%Increase in organic new users511%Increase in organic conversionsSEO for a multi-product software company, with on-site optimisation, high-quality content and backlinks, and traffic sent to pages designed for conversions.View case study 
RetailA Water Bottle BrandA Water Bottle Brand4.8x Increase In Purchases On Shopee4.8xIncrease in purchases4.5xIncrease in return on ad spend (ROAS)4.2xIncrease in add to cart actionsAlways-on CPAS ads for a water bottle brand’s Shopee store, with key opinion leaders between peak shopping days and ad-set budgets for remarketing.View case study 
FinanceA Trading PlatformA Trading Platform102% Increase In Organic App Installs In 6 Months40%Increase in organic clicks83%Increase in organic new users102%Increase in organic app installsSEO for a digital assets trading platform’s new website, with keyword research, a full website review and a technical report that listed the tag errors for its developers to fix.View case study 
Travel And Hospitality
Cape Kudu Hotel160% Increase In Organic New Users In 4 Months160%Increase in organic new users110%Increase in organic clicks97%Increase in organic email contactsKeywords with high search potential, a review of the website’s content and technical set-up, and a new blog for a boutique hotel on Koh Yao Noi.View case study 
Manufacturing
Thai Electricity220% Increase In Organic Conversions In 6 Months79%Increase in organic clicks92%Increase in organic new users220%Increase in organic conversionsSEO for Thai Electricity, a maker and supplier of electrical and lighting products, with keywords matched to its wider product range and a check of its website speed.View case study 
InsuranceAn Online InsurerAn Online InsurerTop 3 Organic Keyword Rankings In 3 Months82%Increase in impressions55%Increase in clicksTop 3Organic keyword rankingSEO for an online insurer’s new products, with technical and content reviews, product pages optimised for insurance keywords and preparation for a migration to its main domain.View case study 
Finance
Money Adwise120% Increase In Organic Conversions In 6 Months75%Increase in search visibility59%Increase in organic traffic120%Increase in organic conversionsSEO for Money Adwise’s website, compressing its images so the pages load faster while the pictures keep their quality.View case study 
Education
MonkeyEveryday446% Increase In Website Users In 3 Months446%Increase in website users620%Increase in sessions133%Increase in organic clicksSEO for MonkeyEveryday’s learning website, with target keywords, indexing fixes, server-side rendering and content matched to what students search for.View case study 
Food And BeverageA Dairy BrandA Dairy Brand142% Revenue Growth After A Change In Audience Targeting2.4xIncrease in revenue2.2xIncrease in purchases2.3xIncrease in return on ad spend (ROAS)Meta’s Advantage+ Audience added in phases to a dairy brand’s existing business-to-business campaigns, to reach more qualified prospects.View case study 
Media
Volleyball TV143% Increase In App Subscriptions158%Increase in app downloads143%Increase in app subscriptions70%Lower cost per acquisition (CPA)A community strategy for Volleyball TV’s global Facebook page, with content, interactive features and short activities to play made for Thai fans.View case study 
Retail
Zojirushi484.21% Increase In Purchase Key Events In 5 Months73%Increase in clicks5.3xIncrease in key events5.8xIncrease in purchase key eventsSEO for Zojirushi’s high-value product pages, with richer product content and technical updates that overcame the website’s JavaScript limits.View case study 
Manufacturing
Nejireo1,421% Increase In Organic Goal Completions In 4 Months289%Increase in organic impressions275%Increase in organic clicks1,421%Increase in organic goal completionsSEO for Nejireo, the online fasteners shop of Hanshin Neji (Thailand), with relevant keywords across the site and a technical review that fixed pages not indexed on Google.View case study 
RetailA Luxury Skincare BrandA Luxury Skincare Brand181% Increase In New Users In 6 Months420%Increase in organic clicks181%Increase in new users45%Of target keywords ranked in positions 1 to 3SEO for a luxury skincare brand’s online shop, with new keywords to target and technical recommendations to make the website faster.View case study 
Retail
Sabai arom6900% Increase In Goal Completions In 6 Months461.0%Increase in impressions212.4%Increase in clicks6900%Increase in goal completionsSearch engine optimisation for Sabai arom, an essential oil brand, from keyword research to informative content for its audience and an on-site review of its website structure.View case study 
Food And Beverage
Telephone Agar1,159% Increase In Overall Conversions In 6 Months434%Increase in organic traffic456%Increase in new users1,159%Increase in overall conversionsSEO for Telephone Agar’s website, with keyword research, regular blog content aimed at featured snippets, onsite fixes and link building.View case study 
HealthcareA Hair Transplant CentreA Hair Transplant Centre606% Increase In Goal Conversions In 6 Months208%Increase in organic impressions316%Increase in organic clicks606%Increase in goal conversionsSEO for a hair transplant centre’s website, with keyword research on its target audience, content mapped to high-intent keywords and an on-site technical review.View case study 
RetailA Makeup BrandA Makeup Brand2.7x Growth In ROAS In 4 Months2.7xGrowth in return on ad spend (ROAS)56%Increase in conversion rate697Purchases, from 410 in the period beforePaid ads for a makeup brand, set to optimise for purchase events, with clearer audience segments and location targeting widened to the whole of Thailand.View case study 
Media
Farawell13.33x Increase In Clicks In 3 Months4xIncrease in organic impressions13.33xIncrease in clicks2.48xIncrease in conversionsSEO for Farawell Funeral Services’ new website, from removing the noindex tags that kept it out of search results to keyword mapping and a backlink strategy.View case study 
HealthcareA Fertility ClinicA Fertility Clinic228% Increase In Organic Clicks In 7 Months256%Increase in organic impressions228%Increase in organic clicks218%Increase in organic new usersSEO for a fertility clinic’s website, with keyword research for its blog and service pages and new content written to Google’s expertise, authoritativeness and trustworthiness principles.View case study 
Food And Beverage
Eatigo13.5K Reservations In 5 Months100Keywords on page 1 of Google13.5KReservations11KCustomersMultilingual SEO for Eatigo in 5 markets across Asia, with keywords and content fitted to the language and culture of each market.View case study 
FashionA Premium Luggage BrandA Premium Luggage Brand128% Increase In Revenue In 1 Month128%Increase in revenue85%Increase in conversions226%Increase in return on ad spend (ROAS)A test campaign for a luggage brand’s mid-priced products, which a year of Google Analytics 360 data showed sold in larger numbers online.View case study 
Food And BeverageTaco BellTaco Bell43% Increase In Revenue Via Delivery Partners1MIncrease in reach2.3MIncrease in impressions43%Increase in revenue via delivery partnersA localised launch campaign for Taco Bell in Thailand, with optical illusions of tacos, influencers, the #ISeeATaco contest and promotions on food delivery platforms.View case study 
Healthcare
Vejthani Hospital200% Increase In Bookings In 12 Months8M to 16MGrowth in web traffic2.4KKeywords on page 1 of Google200%Increase in bookings from international searchMultilingual SEO for Vejthani Hospital in 9 languages, with patient stories, doctor profiles and a faster website on mobile phones.View case study 
TechnologyA CRM Development CompanyA CRM Development Company471% Increase In Leads In 3 Months471%Increase in leads431%Increase in conversion rate75%Lower cost per leadSearch ads for a CRM development company in the low season, with more budget for its best-performing campaign and ads running 7 days a week.View case study 
Retail
AIWA9.9M In Revenue In 3 Months9.9MRevenue22.7xReturn on ad spend (ROAS)16%Lower cost per click (CPC)CPAS campaigns, ad creatives for each audience segment and monthly Facebook content for AIWA’s audio products, with more budget in the peak months.View case study 
ManufacturingA Plastic Pellet ManufacturerA Plastic Pellet Manufacturer105% Increase In Organic New Users In 6 Months105%Increase in organic new users103%Increase in organic sessions40%Increase in organic goal completionsSEO for a plastic pellet manufacturer, with keywords matched to its raw materials, keywords for its blog and a technical review of its website.View case study 
Automotive
Nonbiri88332% Increase In Users In 6 Months332%Increase in users329%Increase in new users305%Increase in sessionsSEO for Nonbiri88’s website, with a technical check, a clearer site structure, keyword research, original content, a blog and link building.View case study 
Real Estate
Comsys Solar3x Increase In Messages Month On Month3xIncrease in messages65%Lower cost per acquisition (CPA)41%Lower cost per 1,000 impressions (CPM)Facebook ads for Comsys Solar split into a feed campaign and a video campaign, with most of the weight on video.View case study 
Retail
PETClub94% Increase In Conversions In 6 Months80%Increase in organic impressions90%Increase in organic users94%Increase in conversionsSEO for PETClub’s website, with keyword research, content for the blog and service pages, technical improvements and content written around E-E-A-T.View case study 
FashionAn Anti-Theft Gear BrandAn Anti-Theft Gear Brand256% Increase In Shopee Orders Year On Year305%Increase in purchase value256%Increase in orders53%Increase in return on ad spend (ROAS)Sale-day ads for an anti-theft gear brand, aimed at shoppers who viewed its products and added them to their cart within 5 days.View case study 
Real Estate
MeSpace28% Increase In Website Conversion In A Quarter28%Increase in website conversion52.7%Increase in click-through rate (CTR)32%Lower cost per click (CPC)Social content on the everyday uses of self-storage, Facebook and Google ads and a key visual shoot that gave MeSpace its main campaign image.View case study 
RetailA Thai Department StoreA Thai Department Store91.7% Increase In Purchases On TikTok Shop In 3 Months91.7%Increase in purchases on TikTok Shop4xIncrease in return on ad spend (ROAS)4.5xIncrease in conversion rateTikTok LIVE Shopping Ads for a Thai department store, with the budget shifted from awareness goals to revenue and purchase goals and reviewed each month.View case study 
Automotive
Hi-Kool Film82% Of Keywords Ranked On Page 1 In 3 Months82%Of keywords ranked on page 128%Increase in organic clicks35%Increase in goal completionsMeta tags with the right keywords, technical SEO fixes for crawling and indexing, and link building for a car window film company.View case study 
Retail
KIOSK294% Increase In Goal Completions In 5 Months124%Increase in impressions85%Increase in users294%Increase in goal completionsSEO for KIOSK’s website, with research into the target market, blog articles around target keywords and better title tags, meta descriptions and header tags.View case study 
FashionA Bag BrandA Bag Brand73% Of Keywords Ranked On Page 167%Increase in impressions73%Of keywords ranked on page 145%Increase in clicksSEO for a bag brand’s e-commerce website, with fixes for crawling and indexing, duplicate content removed and on-page work focused on E-E-A-T.View case study 
Fashion
Sirena144% Increase In Purchases From Lazada CPAS Ads144%Increase in purchases from Lazada CPAS ads143%Increase in revenue211%Increase in return on ad spend (ROAS)A testing phase that found the best mix of creative content and budget for Sirena’s bridal shoe ads, with CPAS ads for its Lazada store.View case study 
RetailA Wholesale CentreA Wholesale Centre197% Increase In Organic Conversions In 2 Months258%Increase in search visibility306%Increase in organic traffic197%Increase in organic conversionsA review of a wholesale centre’s website after its relaunch, with fixes for crawling and indexing and SEO focused on the product categories with the most room to grow.View case study 
Healthcare
UNC90% Increase In ROAS Year On Year90%Increase in return on ad spend (ROAS)66%Revenue growth63%Lower Meta cost per purchaseMeta message ads for UNC switched from an engagement goal to a purchase goal, aimed at the people most likely to buy.View case study 
Real EstateA Self-Storage BusinessA Self-Storage Business202% Increase In Organic Goal Completions In 6 Months99%Of keywords ranking first on Google31%Increase in organic clicks202%Increase in organic goal completionsSEO for each branch of a self-storage business in Bangkok, with location-based keywords, a technical review of its website and blog articles around chosen keywords.View case study 
FashionA Footwear BrandA Footwear Brand65% Increase In Revenue Year On Year65%Increase in revenue50.46%Increase in units sold48.45%Increase in ordersRemarketing ads for a footwear brand, with a larger remarketing pool and purchase set as the main conversion event.View case study 
HealthcareAn Allergy Tablet BrandAn Allergy Tablet Brand167% Increase In Goal Completions In 6 Months169%Increase in users174%Increase in sessions167%Increase in goal completionsSEO for an allergy tablet brand, with keyword research, blog posts on the topics its audience searches for and optimised title tags, meta descriptions and header tags.View case study 
InsuranceA Life Insurance ServiceA Life Insurance Service65.75% Increase In Revenue Year On Year65.75%Increase in total revenue354%Increase in revenue from Facebook93.4%Increase in revenue from GoogleGoogle search ads for a life insurance service, reorganised by product brand, with updated ads and landing pages and a budget set by performance data.View case study 
RetailAn IT Gadget StoreAn IT Gadget Store95.5% Increase In Purchases In 3 Months95.5%Increase in purchases80.2%Lower cost per click28.7%Increase in conversion ratePaid ads for an IT gadget store, with purchase tracking fixed on its website and a conversion goal and bidding setting for each campaign.View case study 
Finance
Omise146% Increase In Leads In 3 Months146%Increase in leads325.7%Increase in sign-up conversions from Google Ads68%Lower cost per leadGoogle search ads for Omise in a semantic campaign structure, with remarketing lists, bidding tests and A/B tests of its landing pages.View case study 
Manufacturing
XCMG by OCR96% Increase In Clicks In 6 Months64%Increase in impressions96%Increase in clicks42%Increase in phone enquiriesA clear new site structure, useful product information, stable hosting and an SEO content strategy for a heavy machinery website.View case study 
Manufacturing
Crane Professional93% Increase In Organic Sessions In 3 Months86%Increase in search visibility93%Increase in organic sessions78%Increase in new usersSEO for Crane Professional, a crane training and inspection company, with an analysis of its website structure, content and crane industry keywords.View case study 
Retail
Would You Love It64% Increase In Lazada Revenue Year On Year64%Increase in revenue on Lazada83%Increase in average order value (AOV)89%Increase in revenue per buyerAds for Would You Love It with a customer list of likely buyers, purchases as the main conversion event and tests of view content and add to cart.View case study 
Education
Le Cordon Bleu42.15% Increase In Transactions In 3 Months42.15%Increase in transactions24xReturn on ad spend (ROAS)61.09%Increase in goal conversion rateGoogle search and display ads for Le Cordon Bleu’s long-term courses, with a tracking system to optimise them for local and international markets.View case study 
Healthcare
Addlife223% Increase In Search Visibility In 6 Months223%Growth in search visibility128%More clicks from organic search50%Of keywords ranking on page 1SEO for Addlife’s website, with on-site changes, keyword research and new content, aimed at more search visibility for anti-ageing treatments and health check-ups.View case study 
Automotive
SAMSON Truck231% Increase In Clicks In 3 Months231%Increase in clicks112%Increase in organic users81%Increase in product conversionsKeyword research, technical SEO, new content and links from niche websites for a truck tarpaulin maker.View case study 
RetailA Pet Care Solution BusinessA Pet Care Solution Business58.6% Increase In Purchases On Shopee58.6%Increase in purchases2.4xIncrease in return on ad spend (ROAS)58.5%Increase in add to cart actionsShopee campaign strategy for a baby and pet products business, with its best sellers promoted first and bundled with slower-selling items.View case study 
RetailA Luxury Homeware StoreA Luxury Homeware Store182% Increase In Messages Month On Month182%Increase in messages2xGrowth in messages57%Lower cost per acquisition (CPA)Facebook and Instagram message ads for a luxury homeware store, with Advantage+ Audience targeting and new video ads.View case study 
Retail
Supp Cleaning337.1% Increase In Organic Traffic In 6 Months337.1%Increase in organic traffic163.9%Increase in clicks181.1%Increase in new usersSEO for Supp Cleaning, a brand of cleaning products made from natural ingredients, with on-site fixes, repaired and new backlinks and a clearer site structure.View case study 
Retail
Siam T.V.347% Increase In Organic Transactions In 6 Months347%Increase in organic transactions238%Increase in clicks266%Increase in impressionsTechnical SEO for Siam T.V.’s website, fixing the problems that stopped Google from crawling and indexing its pages.View case study 
FashionAn Innovative Shoe BrandAn Innovative Shoe Brand62% Increase In Shopee Revenue Year On Year62%Increase in revenue34%Increase in orders33%Increase in units purchasedAds for a shoe brand aimed at high-potential shoppers, with purchases set as the main goal of the campaign.View case study 
Food And BeverageHoorayHooray259% Increase In Revenue In 3 Months446%Increase in ROAS on Lazada235%Increase in ROAS on Shopee95%Increase in e-commerce revenueAds for Hooray aimed at a growing remarketing audience, with purchases set as the main conversion event.View case study 
Retail
O&P Haircare31.2% Increase In New Customer Messages On Facebook31.2%Increase in new customer messages9.6%Increase in purchases on Facebook72%Increase in contact leads from Google search adsFacebook message ads for O&P Haircare, first combined into one campaign, then split into prospecting and remarketing campaigns.View case study 
Retail
Satin368% Increase In Revenue In 6 Months385.3%Increase in number of purchases285.5%Increase in ROAS75%Lower cost per purchaseFacebook CPAS ads for Satin bedding on Shopee, with A/B tests on the ad creative and a new structure and budget allocation for seasonal campaigns.View case study 
FinanceThailand’s Leading Gold BusinessThailand’s Leading Gold Business44% Increase In Messaging Conversations44%Increase in messaging conversations30%Lower cost per messaging conversation21.8%Increase in organic sessions from ElevateSEO™Refined and new Facebook audience segments for a Thai gold business, matched to its US dollar gold trading and online gold shopping services.View case study 
Technology
Orpak134% Increase In Overall Conversions In 3 Months134%Increase in overall conversions120%Increase in clicks114%Increase in new usersTarget keywords chosen to bring in business-to-business leads from organic search, plus on-site review reports with a fix for each technical issue, for an oil management system business.View case study 
RetailSkinlabSkinlab515.96% Increase In 11.11 Revenue Compared To 10.10515.96%Increase in revenue477.78%Increase in purchases224.7%Increase in return on ad spend (ROAS)CPAS ads for Skinlab’s 11.11 campaign on Lazada, split into a teaser period and the mega sale day, with a range of ad formats and messages.View case study 
Retail
Huxley250% Increase In ROAS Over Past Banner Campaigns250%Increase in ROAS over past banner campaigns10xLower cost per click than past banner campaigns721Purchases in the Brand Day campaignFacebook CPAS ads for Huxley’s Lazada store, with dynamic carousel ads for prospecting in place of the past banner campaigns.View case study
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Video Testimonials
Successes and feedback from the brands that have worked with Primal.