An Advertising Agency In Thailand For Every Paid Channel
Primal manages Google, Meta, TikTok and YouTube ads within a unified budget from our Bangkok office, with targets set on the leads and revenue your business needs.
Advertising On
- Meta
- TikTok
- YouTube
Brands That Work With Primal On Search And Advertising
Every Paid Channel In A Unified Budget
A buyer in Thailand may watch your video on TikTok and then search for your brand on Google before they buy. When each platform is run by a different supplier, each one reports its own conversions and the same customer is claimed more than once. As an advertising agency in Thailand, Primal manages every paid channel within a unified budget, records each lead and order once, and changes the budget split when one channel returns more than another.
What Our Advertising Services Cover
Our advertising work in Thailand has 6 parts. The media strategy sets which channels come first for your brand.
- Search AdsGoogle Search, Shopping and Performance Max campaigns for buyers who are already searching for what you sell.
- Social AdsFacebook and Instagram ads through Meta, TikTok ads and LINE Ads, which reach buyers before they search, with creative tested by audience.
- Video AdsYouTube and short video campaigns designed for reach or for action, measured against the same targets as search.
- Marketplace AdsShopee and Lazada ads, and Collaborative Performance Advertising Solution (CPAS) campaigns that send Meta audiences to your store on those marketplaces.
- Display And ProgrammaticBanner, native and programmatic ads on news and lifestyle sites, for reach and for ads shown again to past visitors.
- Tracking And ReportingConversion tracking on every platform, and a unified report on leads, revenue and return on ad spend (ROAS) against your targets.
An Award-Winning Advertising Agency
Primal’s advertising work has won Gold for Performance Marketing, Gold for Excellence In Social Media Marketing and Bronze for Excellence In Media Strategy at the Marketing Excellence Awards in Thailand.
See All Awards- GoldPerformance MarketingMarketing Excellence Awards
- GoldExcellence In Social Media MarketingMarketing Excellence Awards
- BronzeExcellence In Media StrategyMarketing Excellence Awards
Advertising Services At Primal
Each platform and format has its own page. An integrated team manages them within a unified budget, and runs paid search with your search engine optimisation (SEO) on the same keyword data.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Google Shopping
Product feeds and Shopping campaigns for online stores.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
Programmatic Advertising
Automated buying of display and video ads across premium publishers.
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
Instagram Advertising
Instagram Feed, Stories and Reels ads, run and reported with your Meta campaigns.
CPAS Ads
Collaborative Performance Advertising Solution (CPAS) campaigns with retailers such as Shopee and Lazada, measured on retailer orders.
YouTube Ads
Video ads on YouTube, set up for reach or for action.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
LINE Ads
LINE Ads campaigns that reach buyers on LINE, run and reported with your other paid channels.
ChatGPT Ads
Campaigns on the advertising formats inside ChatGPT.
Native Advertising
Sponsored articles and recommended content on news and lifestyle sites.
An Advertising Agency In Bangkok
Primal’s advertising team in Thailand works from our Bangkok office at 29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road. Our team of about 150 people works across 3 offices, in Bangkok, Kuala Lumpur and Singapore. We write ads in Thai and English where your buyers use both, and set location targeting by province, district or a radius around each branch, so spend goes to the places you serve.
How Primal Advertising Works
Five stages, from tracking and targets to a budget split that changes with the results.
Set Up Tracking
Conversion tracking checked on your site and on every ad platform, so each lead and order is recorded once.
Results From Our Advertising Work
Retail
Mr. Big Pillow30x Return On Ad Spend In 3 Months34.4xReturn on ad spend (ROAS)1100%Growth in total revenue2390%Growth in offline revenueOmnichannel advertising for Mr. Big Pillow, designed around clear objectives and measures of success, to get more from a limited online budget and see customers across online and offline channels.View case study 
Real Estate
Solar D29x Return On Ad Spend In The First Month3xIncrease in leads29xReturn on ad spend (ROAS)52%Lower cost per lead (CPL)Lead generation ads for Solar D with more than half of the budget on Google, a monthly review of real lead data and tests of creative formats and content types.View case study 
Food And BeverageHoorayHooray259% Increase In Revenue In 3 Months446%Increase in ROAS on Lazada235%Increase in ROAS on Shopee95%Increase in e-commerce revenueAds for Hooray aimed at a growing remarketing audience, with purchases set as the main conversion event.View case study
Your Advertising Questions Answered
How do I choose an advertising agency in Thailand?
Whether you start from a referral or from a search, compare each agency on the same points. Ask for case studies with figures on the platforms you intend to use, who will design and run your campaigns, and how leads and revenue are tracked. Check the agency’s platform partner status as well. Primal is a Google Premier Partner, a Meta Business Partner and a LINE Agency Partner.
Which advertising platforms do you manage?
Google Search, Shopping, Performance Max, Display and YouTube, Facebook and Instagram through Meta, TikTok, LINE Ads, Shopee and Lazada, programmatic and native ads, and ChatGPT ads. We choose the ones that fit your buyers and your budget. See our LINE Ads services.
How long until advertising shows results?
Ads can show as soon as a campaign is approved. Automated bidding on Google and Meta needs several weeks of conversion data to settle, and a steady cost per lead usually takes a few months of testing. The strategy sets targets by month.
Can I run advertising and SEO with the same agency?
Yes. Primal runs SEO and advertising with an integrated team. Paid search data on which terms convert goes into the SEO strategy, and terms that already rank well in the organic results can take a smaller share of the paid budget.
Do you run advertising outside Thailand?
Yes. Campaigns can run across several Southeast Asian markets with colleagues in our Kuala Lumpur and Singapore offices. You get an integrated strategy and a unified report.
How much does advertising with Primal cost?
The media management fee depends on the number of channels and campaigns and the creative your campaigns need. Your ad spend is billed separately. Scope is set after a 30-minute call.
Speak To Our Advertising Team
A 30-minute conversation with a senior media specialist about your channels, your targets and where your advertising budget returns the most.
Request A ConversationOther Services You May Be Considering
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.