B2B Digital Marketing Agency For Long Buying Cycles
Primal is a business-to-business (B2B) marketing agency in Thailand. We design search engine optimisation (SEO), LinkedIn and Google Ads around qualified leads and the pipeline they create, for products with a long buying cycle.
An Integrated B2B Digital Marketing Agency
Primal is a marketing agency working from our Bangkok office at 29 Vanissa Building, Soi Chidlom, with about 150 people across Bangkok, Kuala Lumpur and Singapore. For B2B brands, the same Primal team runs SEO and content in Thai and English for the service and product pages buyers compare, AI Search work so ChatGPT and Gemini mention you when buyers ask for suppliers, LinkedIn ads by job title, company size and industry, and Google Ads for buyers who are searching now.
Results Reported On Leads And Pipeline
With your customer relationship management (CRM) system connected, such as HubSpot, Primal reports on qualified leads and the pipeline they create, beside the cost of each lead. Every form, call and LinkedIn lead form is tracked to the campaign and the keyword that produced it, so the report shows which industries, job titles and searches send the enquiries your team closes, and the budget goes to those.
B2B Marketing Designed Around Your Buying Cycle
Primal starts with who approves a purchase in your market, the questions each of them asks before they contact a supplier, and how long a deal takes for you today. Search, AI Search, LinkedIn and Google Ads are then mapped to those stages, so buyers find clear answers on your website when they compare suppliers, and your team receives enquiries from the right companies.
Work With A Google Premier Partner In Thailand
Google gives Premier Partner status each year to the leading 3% of participating companies in a country, and Primal holds it in Thailand for 2026. With our Meta Business Partner, LINE Agency Partner and HubSpot Certified Partner status, the team gets early access to new ad products, joint strategy work with the platforms and beta tests, so new ad formats reach your campaigns early.
Results For B2B Brands
Technology
Rentokil Initial70% Increase In Conversions Year On Year70%Increase in conversions22%Increase in incremental revenue33%Lower cost per acquisition (CPA)Google Search and Performance Max ads with Smart Bidding 2.0 for Rentokil Initial, capturing leads from chats, calls and messaging apps as well as website forms.View case study 
TechnologyTPS RentalTPS Rental30% Increase In Revenue Year On Year163%Increase in conversion rate30%Increase in revenue47%Lower cost per acquisition (CPA)Ads on highly competitive keywords with a smart bidding strategy for TPS Rental, aimed at more LINE contacts and better-quality leads.View case study 
Manufacturing
Nejireo1,421% Increase In Organic Goal Completions In 4 Months289%Increase in organic impressions275%Increase in organic clicks1,421%Increase in organic goal completionsSEO for Nejireo, the online fasteners shop of Hanshin Neji (Thailand), with relevant keywords across the site and a technical review that fixed pages not indexed on Google.View case study
Your B2B Marketing Questions Answered
How do I choose a B2B marketing agency in Thailand?How do I choose a B2B marketing agency in Thailand?Ask for B2B case studies with lead and pipeline figures, how the agency connects campaign data to your customer records, and who leads the work. Check that it writes for buyers in technical industries in Thai and English, and that search, LinkedIn and Google Ads run under an integrated strategy with a unified report.
What do your B2B marketing services include?What do your B2B marketing services include?SEO and content for service, product and industry pages, AI Search work, LinkedIn and Google Ads, a landing page for each offer, form and call tracking, and a CRM connection so each lead can be followed to a deal. Primal is a HubSpot Certified Partner.
How long until B2B marketing shows results?How long until B2B marketing shows results?LinkedIn and Google Ads produce lead data as soon as tracking and landing pages are live. SEO takes weeks for technical fixes and months for competitive terms. Revenue from those leads follows the length of your buying cycle, so the report tracks each lead until the deal closes.
Do you run LinkedIn ads for B2B brands?Do you run LinkedIn ads for B2B brands?Yes. LinkedIn ads can target people by job title, seniority, company size and industry, so the budget reaches the people who approve a purchase. Primal runs them with Google Ads and SEO, so buyers who see a LinkedIn ad find the same message when they search.
Do you work with manufacturers and B2B technology brands?Do you work with manufacturers and B2B technology brands?Yes. Primal works with manufacturers, industrial suppliers, software and point-of-sale brands and business payment providers. Each strategy starts with who searches, what they ask at each step and how long a deal takes. The report shows leads by product line and by channel.
Can you connect enquiries to our customer relationship management (CRM) system?Can you connect enquiries to our customer relationship management (CRM) system?Yes. Form and call enquiries go into HubSpot, Salesforce or your own CRM with the campaign and keyword attached, so your team can see which enquiries became meetings and deals, and the report shows cost per qualified lead by channel.
Do you write technical content?Do you write technical content?Yes. Primal’s copywriters work from interviews with your engineers or product team and write guides, comparison pages and answers to the questions buyers ask before they enquire, in Thai and English. Your team reviews every piece before it goes live.
Speak To Our B2B Team
Tell us who buys from you, how long a deal takes and the pipeline you need. A senior strategist looks at your website and current campaigns before the first call.
Services For B2B Brands
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Content Marketing
Service pages, guides and articles written for buyers and for search.
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.