Like almost every sector, the time-honoured and established real estate industry possesses its own set of unique hurdles in the online arena. However, a highly tailored, properly researched and well-executed approach can get brands over the line and lead to great results. With the real estate industry so incredibly competitive, any slight edge that gives you an advantage over other businesses should be welcome. Backed by a carefully conceived digital marketing plan, you can experience higher earning power than ever before.
Don’t but daunted by the obstacles in your way, as effective online marketing can help your business reach its goals. With a huge percentage of the world’s population now having easy access to the internet, real estate digital marketing is the next logical step for forward-thinking companies to make in the space. If you decide to power-up your real estate business, consider partnering with a leading digital marketing agency like Primal. We can help your business design a strategic plan to outgrow your competition and give you the best chance of achieving long-term success.
The need for real estate online marketing services is vital to a developer’s success. The construction industry will always be a somewhat risky endeavour for developers of all shapes and sizes, but an extensive digital marketing plan is one way investors can reduce their risk and assuredly build towards the future. Meanwhile, real estate digital marketing is how modern buyers find the ideal property both in their immediate area and abroad. If your company implements a successful campaign, it can lead to dramatically increased brand awareness and sales.
Whether it be upgrading their car, booking a vacation or buying a home, the online habits of shoppers are often very similar across industries. Even though it’s not too hard to figure out what your customers are online, the true skill is finding a way to get your website to stand out from the sheer number of competitors that already exist. Fortunately, Primal’s expert team has the solution. First and foremost, we’ll get your business online and generate brand awareness amongst your target market. Then, we’ll improve trust and encourage potential customers to move down the purchase funnel towards a successful sale.
In the real estate industry, sellers must now fight harder than ever to gain a client’s attention. Like many other industries, the old paradigm of house scouting has moved online as an array of listing websites have become incredibly popular. These digital platforms have been remarkably effective at connecting buyers from around the world with the kind of properties that suit their precise needs. With location and distance no longer insurmountable problems for many buyers, they have a wealth of choice and can make quick decisions as buying opportunities arise.
This digital evolution has also given buyers the ability to speak with agents and brokers from anywhere around the globe. Essentially, the days of face-to-face sales are gone – shoppers want to browse from afar and only pounce when they find the right property. This means to be successful in the modern real estate market, your business has to be able to promote its properties online and attract its ideal target market. With the support of Primal’s experienced team, we can implement an array of digital marketing strategies to make it happen.
Like most other sectors, understanding your audience is the first step towards creating winning real estate marketing strategies. To know how to attract your audience, you first need to define who they are. Are your key demographics first-home buyers, retirees, families, local or overseas investors? Don't waste valuable time and money going after the wrong online users; first, establish a 'buyer persona' that details the most important information about your target audience. With this data, you can then begin developing ways to identify online spaces where your potential customers can be reached.
Whether your customers are more likely to hang out on Facebook, Instagram or a host of other online destinations, you need to be able to reach them with time and accurate information about your available properties. Alongside high-quality images and compelling copy that captures your target market’s attention, you also want to detail the transport, infrastructure and amenities that are bound to pique their interest. With a carefully planned approach that factors in a range of digital marketing techniques, it’s possible to elegantly showcase your properties and drive significant interest in your business.
It doesn’t matter what industry your business is operating within, there are some essential digital marketing techniques proven to generate success. In a real estate marketing context, it’s especially important to recognise changing trends as early as possible, while also ensuring your business is ready to pivot as necessary. For instance, content marketing provides potential customers with useful information through blogs, videos, infographics and podcasts, among several other media formats. Meanwhile, email marketing is another tried and true method that establishes long-term relationships with potential buyers.
Primal can also help your business implement detailed strategies around Google AdWords and other forms of paid media. This ensures we can reach high-value leads and analyse your approach, making it easier to deliver results in the future. In addition, search engine optimisation, social media marketing and paid media are vital techniques for attracting your customers and convincing them to engage with your business, while attractive website design could be the difference-maker in convincing someone to purchase. Plus, online reputation management helps you maintain a top-notch standing in the housing industry. Below we’ve expanded on these strategies to help your company become the top choice amongst your target market.
Email might not seem as sleek as social media and video content in this day and age, but it remains one of the greatest tools in a digital marketer's arsenal when it comes to generating success in the real estate industry. This is because you have to be proactive if you want to attract buyers rather than waiting around for them to stumble across your properties. Email marketing is great as you gradually nurture an audience that might not be ready to buy today, but will be in the future. As you remain in close contact with them via carefully targeted email campaigns, you can slowly build relationships with buyers and ensure they choose you as their agent when they are ready to get serious.
There are other advantages to using email too. The medium might be old, but it's widely used amongst essentially every demographic. Plus, it's relatively easy to segment your audience between those who you know are looking to purchase now compared to those who just want to stay loosely aware of what's happening in their area. With Primal, we know how to create highly effective email marketing campaigns that provide important information about upcoming auctions, present detailed neighbourhood guides and promote engaging success stories that will resonate with your audience. Develop a powerful campaign around email marketing to attract everyone from first-time buyers to large-scale corporations.
In the real estate business, much of an agent's success is going to be determined by how they interact with their immediate community. This is why your business must approach local SEO with a diligent plan. It can be a significant difference-maker when looking to overcome your competitors in the property industry. If you manage to implement a carefully thought-out strategy, it's possible to dramatically improve your search engine results page (SERP) rankings for customers on the hunt for property in your region. In fact, it's one of the most cost-effective ways of driving interest, as you attract your target audience to your website and its property pages without having to heavily invest in paid media.
There are many aspects to a fruitful local SEO campaign, but it's possible to handle several steps by yourself. For instance, you should always ensure that your Google My Business page is optimised with the latest information regarding your company. This includes your business name, phone number and address. Meanwhile, you should also find ways to encourage your clients to leave reviews, as people searching online place considerable stock in the opinions left both on review websites and your social media profiles. In addition, if you only deal with a specific area in your city, you should optimise your business website and its content around relevant keywords. Primal will ensure you implement these changes as effectively as possible.
Outside of search engine optimisation, the main way real estate companies drive traffic to their websites is through paid media. This is a relatively broad term in the real estate marketing space, but it can be boiled down to some commonplace techniques that have been shown to attract a remarkable number of potential clients. For most real estate businesses looking to get ahead in their region, you’ll need an extensive plan based around PPC (pay-per-click) advertising to reach your customers and grow your market share.
PPC advertising is a smart way for a real estate business to get buyers and sellers to visit their website. And the best part is that you only pay when someone clicks on your ad, meaning you can tightly control your paid media budget and ensure it's being used effectively. By developing an in-depth understanding of the Google Display Network, you can reach appropriate potential clients at the right time. For example, you can use PPC advertising to target people interested in real estate by their location, age, gender and even the time of the week.
Branded content is another strategy you can adopt to increase brand awareness and conversions in the housing industry. This type of marketing involves forming partnerships with brands or media companies to promote your company's values and the benefits it can offer successful real estate buyers. In the past, branded content has typically seen real estate companies produce long-form articles for magazines and newspapers, although video content is now becoming increasingly effective at reaching people interested in buying real estate. Primal is on-hand to create a brand content campaign that achieves your business goals.
Display ads are also an effective marketing method that real estate companies definitely shouldn't overlook. By developing a strategic approach to display ads, you can highlight your business on other relevant websites that your target market is bound to visit. Similar to PPC advertising, you can also select your target audience by their location, age, gender and other demographics to ensure you attract the right people and generate a remarkable ROI. If you specialise in high-end properties you could advertise on digital finance publications with a wealthier readership, while if you’re looking to attract youthful renters, you could promote your business on relevant YouTube channels.
Social media has rapidly become the tool of choice for real estate agents. With research revealing that approximately 47% of real estate companies believe that social media generates the highest quality leads compared to any other source, having a detailed way for real estate agents to reach home buyers is essential to success. In particular, three leading social media platforms have proven to be particularly effective: Facebook, LinkedIn and Instagram. Many real estate agents believe Facebook is the go-to platform because its broad user base largely overlaps with the general demographics that are looking to purchase a home or business. In addition, Facebook has a range of useful features that are incredibly productive when it comes to marketing real estate, including streamlined appointment booking and direct communication.
LinkedIn is also great for real estate marketing. Although it's possible to attract interested customers for your properties, it’s particularly useful for real estate agents looking to develop strong business relationships. These types of connections could include landlords with vast property portfolios, real estate developers, local business owners or a like-minded real estate agent. Finally, Instagram makes it easy to showcase your sales and promote properties on the market, ensuring potential buyers know all about your success. Whether you're highlighting an open house or want to give clients a better look at a small business property, real estate marketing ideas are straightforward with Instagram.
In the modern real estate market, companies must have a clear and accessible website that helps potential home or small business buyers find precisely what they're looking for. With a large percentage of clients beginning their search online rather than in-person, you have to make sure that your digital presence stands up to the competition. Therefore, if you're going to attract first-home buyers or experienced business people, much of your real estate marketing success is going to rely on having an effective website design.
Fortunately, Primal's talented team has a wealth of experience when it comes to creating an outstanding website for both real estate companies and independent agents. Whether you're looking to improve your current website or start from scratch, we can implement a range of optimisations that'll ensure your digital presence is fast, accessible and easy-to-navigate.
Backed by a striking layout and logical UX, your target audience will be able to browse your streamlined website to discover the properties you're offering at the moment. To take your website to the next level, we can also include a range of innovative features, such as appointment bookings, purchase-related quizzes, chatbots and calculators – all of which are designed to improve customer engagement and conversions.
Considering the massive investment required to purchase a home or business, people are naturally extremely cautious about who they choose as their real estate agent. This is why online reputation management is so important to modern real estate agents who are looking to attract the best clients and continue to grow their business. With trust and reputation being two of the most essential qualities a real estate business can have, you need to develop a nuanced online reputation management plan if you're going to experience huge success around marketing real estate.
Although the internet and social media have created positive change in terms of how the average real estate agent finds clients, it's also given people the unprecedented ability to broadcast harmful or misinformed opinions to your potential clients. This shift in the nature of the industry has given rise to a whole new set of concerns, with the reputation of a real estate agent or business quite possibly being damaged for years to come. With a renowned digital marketing agency like Primal, we can monitor your online reviews and social media platforms to ensure that these pitfalls never become an issue for you.
Most people who run online businesses have some understanding of SEO, but few fully comprehend just how important it really is. This is especially true in the property industry as a large percentage of potential clients start their search for a home online. If your website doesn't appear on the first page of the SERP, your competitors are undoubtedly attracting more customers and rapidly increasing the gap between their business and yours. Primal’s expert team can help change that.
The fundamentals of SEO in real estate marketing are much the same as any other sector. The terms people search for are constantly changing and you need to have your finger on the pulse of the industry if you're going to attract relevant customers. For example, certain home types and neighbourhoods could change in popularity quickly, so having a complete picture of your customers’ desires is essential to moving up the SERP.
Location-based keywords are also a great way to attract the right clients looking for a home. In terms of marketing ideas in the real estate sector, this strategy ensures the customers who live in your local area discover your service. Outside of keywords, there are other aspects of SEO that are just as important. Blog posts, guides and infographics are great methods for keeping customers on your website, while showcasing properties with high-quality photographs and videos also ensures people trust and remember your brand.
The real estate business hasn't just moved online – it's also increasingly based around mobile devices. With approximately half of all internet traffic now taking place via smartphones, it only makes sense to have a website that's optimised for the latest technology. In practice, this means having a responsive design that makes it easier for potential buyers to browse your website and get in contact with your agents. With Primal, we can lead a mobile-friendly website design that ensures your traffic finds vital information and increases their session times.
Mobile-friendly websites aren't preferential just because they keep customers browsing for longer. They are also given priority over desktop websites since Google began implementing what they call 'mobile-first indexing'. Although this change might come as a surprise, it makes sense when you realise that the majority of internet traffic comes from mobile devices. If you want to keep up with your competition in the real estate sector, ensuring your website also has a responsive mobile version is an essential step in any modern digital marketing campaign.
High-quality photography is a hugely important aspect of building interest around a property. But successful real estate businesses are stepping up the industry's game, with many turning their attention to virtual and augmented reality tours. Using cutting-edge technology to create highly immersive experiences, this unique way of showcasing an 'open house' is only going to become more popular as further innovations are made. In terms of real estate marketing ideas, taking a tech-focused approach might just be the change that gives you a distinct edge of the competition.
Go above and beyond a simple 2D floorplan. Give your potential buyers a much greater appreciation for your properties by developing a powerful virtual reality experience. As it becomes increasingly common for people to purchase property either outside of their immediate region or even internationally, having a detailed VR tour where they can really get a feel for a place could be the difference between someone deciding to purchase or not. Primal can help your business generate an incredible online experience that gives people an in-depth appreciation for each and every property. This way, you'll save time and money by only attracting interested buyers, while also giving yourself the best chance of securing a sale.
Testimonials are a time-tested method in the world of digital marketing. With online reviews having a similar influence as personal recommendations, fostering and then promoting positive testimonials can have a significant impact on how you attract and nurture home buyers in the future. As you generate sales and have more happy customers to refer to, you should always have content creation in the back of your mind. There's plenty of choice when it comes to developing real estate marketing ideas, but consider snapping photos of your new homeowners signing their contracts. Then, have them share these images on social media and tag your real estate agency to reach other potential clients.
Influencer marketing has become a popular strategy across most industries, but it's also showing great potential in the real estate space. As you build strategic relationships with a host of well-known or highly respected figures in the industry, these people provide exceptional opportunities to expand your target audience and grow your success. Whether you partner with interior designers, celebrity home buyers, financial influencers or other types of entrepreneurs, these high-profile figures can dramatically enhance your brand awareness and trust amongst the broader public.
The Land of Smiles is a booming real estate market and Primal is widely known as one of its top digital marketing agencies. Based in Bangkok, Thailand, our expert team has years of experience working on extensive real estate marketing strategies for some of the leading companies in the space. As this dynamic industry continues to evolve through new technology becoming available and clients having shifting priorities, we know what it takes to deliver a campaign that achieves remarkable results.
As we lead your strategy from start-to-finish, our team will take a data-driven approach to achieve your goals. We'll build our plan around the products at the core of your business, while also creating precise buyer personas of your ideal customers to ensure we attract your most valuable target market. Together, this ultimately leads to significantly increased brand awareness and reach, meaning you benefit from more conversions and profit. With Primal, we can put your business on the path to success and ensure you become one of Thailand's leading real estate companies.
To achieve long-term success in the modern real estate business, you need to find a way to increase your brand image to customers both in your local area and abroad. Whether you're a real estate agent selling a new home to clients or a property developer looking to generate widespread interest in a new project, Primal can make your company a household name in the real estate market.
The real estate business might be one of the oldest around, but having a powerful digital marketing solution ensures your business keeps up with the most important changes facing the industry. We can design and optimise an outstanding digital presence that effectively highlights your properties and increases your reputation. We can also foster a mobile-first approach that positions your company as forward-thinking compared to the competition, while our high-quality virtual tours are bound to impress people looking to purchase a home. Plus, we can enact modern marketing techniques across social media, paid media and email marketing to attract your perfect customers and increase your chances of securing a conversion.
By taking a research-driven approach to each and every strategy we create, we can ascertain the most relevant data from your online presence and use it to increase business in the future. This ensures your customers will see you as the leading voice in the industry and come to fully trust your recommendations. Reach out to Primal today to discover how we can improve your standing in the real estate sector.
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