Online Marketing for the Travel Industry

Online Marketing for the Travel Industry

If you’re in the hyper-competitive travel industry, you need to create digital marketing for hotels and digital marketing for travel campaigns that work, to help you get increased enquiries, solid reservations and generally make your message heard over the competition. Nowadays, before, during and after people travel, travellers are using all manner of digital media – OTAs to research and book their trip; Facebook and Instagram to share their travel snaps; SnapChat and WhatsApp to stay in touch with family back home; and TripAdvisor and Google to rate their trip. This connected digital world is steadily evolving day by day, and savvy marketers need to keep abreast of trends and take advantage of ever-changing travel marketing strategies to reach, engage and convert customers.

Right People, Right Time, Right Place

Right People, Right Time, Right Place

The travel industry includes a wide variety of businesses, such as tour operators, transportation sellers, conference organisers, destination marketing purveyors and accommodation providers. For all these purveyors, when the high season rolls around, demand for services can almost double. You need to make the most of this time of year. That means having timely promotions and the online capabilities that can easily field enquiries and book reservations. You also need to keep an eye on what the competition is up to. Are you ready for this, do you have a robust digital marketing for tourism strategy in place?

Travel Online Marketing Strategy

Travel Online Marketing Strategy

By taking advantage of the following three digital and social trends in the travel sector, you can reach more potential customer than ever before.

  • Travellers expect mobile-friendly websites,
  • Travellers depend on online reviews,
  • Travellers get inspired and share experiences on social media.

Your business must integrate each of the above into your digital marketing for the travel industry strategy, to bring in more guests during the high and low seasons, turn them into brand ambassadors (i.e., tell all their family, friends, colleagues) and keep them coming back year after year.

Buyer Personas

Buyer Personas

Understanding your audience is the first step towards creating a winning destination marketing strategy. To know how to attract your audience, you first need to define who they are. Are your key demographics couples, millennials, retirees, families, LGBTs, friends, honeymooners? You need to establish a 'buyer persona' so you know exactly who to target in your marketing efforts and don't waste valuable time and money going after the wrong potential customers. If you accurately pinpoint the correct audience, you can more easily tailor content to their tastes; directly address their concerns; find the online spaces where they ‘hang out’; attract online shoppers who don't know you; reactivate those who have heard of you; and provide timely and accurate information.

Digital Marketing Must-Haves

Digital Marketing Must-Haves

Taking all the above into consideration, just what is the best digital marketing strategy for you? There is no one answer, as the best approach is different for every client. Your marketing strategy must recognise constantly changing travel and technology trends, and your marketing plan will rely on quality content that is relevant to your ideal guest personas. Below are listed just some of the digital marketing areas we can advise you on:

  • Website Design – to increase conversion rates
  • Search Engine Optimisation – to grow targeted traffic
  • Online Reputation – to control your online brand
  • Email Marketing – to directly access travellers
  • Content Marketing – to create useful info for potential customers
  • Social Media – to be where your customers are.
  • Paid media – to reach high-value leads (e.g., Facebook ads for travel).
  • Google AdWords Management – to get immediate and trackable results.
Partner with an Experienced Digital Marketing Agency

Partner with an Experienced Digital Marketing Agency

Primal is the leading travel digital marketing agency in Thailand, where the travel and tourism industry accounts for over 20% of the country’s GDP. We are considered the top digital agency for hotels in the region. We help our clients in the tourism digital marketing niche increase their market share and get more bookings online. We work with most travel industry sectors, including tour operators, accommodation providers and destination marketing operators. A successful digital marketing strategy relies on establishing a secure connection with your customers on a personal level via content and technology. Also, you need to be able to monitor effectively, analyses and action the data you collect along the way.

Work with the Best

Work with the Best

That’s where working with an agency like Primal comes in. We can provide seasonal content marketing and Facebook advertising for the travel industry campaigns that effectively target the demographics and buyers’ personas you’re aiming to attract. We can also provide reports regularly that spot trends in the travel industry and provide your company with opportunities to outperform the competition. Unlike an agency with a general background, we are a specialist hotel digital marketing agency. Because we understand all areas of hotel digital marketing, we can help you get the most bang for your digital marketing buck. Contact Primal before your next busy season and see how we can help your brand be the best it can be online.

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