The retail sector is being targeted by digital marketing as a wide-open field to explore. Practically every e-commerce platform is designed with digital marketing for retail businesses in mind. On the flip side, one of the biggest mistakes that brick-and-mortar retailers are making is to dismiss online marketing. Therefore, digital activity that can benefit their bottom-line is often completely ignored. In the age of new retail, brands need to be able to follow and understand the customer journey throughout multiple digital touchpoints to win sales. Digital marketing offers one of the best means to drive in-store purchases and increase online store traffic, conversions, enquiries and units per order sold.
Social media platforms such as Facebook ads for retail and other social media ads for retail have all boosted the revenue of companies that use them. These features allow a company to make the most of the exposure they receive from these sites. In short, companies need to be where their customers are, and that’s increasing online, particularly on social media sites. Any company serious about reaching, engaging and converting more online shoppers needs to embrace the social media landscape, both with organic content and paid media.
The ways people shop has changed drastically in the last decade, and the retailers who haven’t adapted along with it are suffering. Nowadays, if you want to achieve retail success, you need to have a strategy that leverages not only social media and email but one that also gets creative and makes good use of all online forms of marketing. For example, brands with omnichannel customer engagement strategies retain, on average 90% of their customers, compared to only 30% for brands that don’t. It’s paramount that today’s retailers have an integrated offering across multiple channels and in-store (if applicable) to compete and grow their market share effectively.
Nobody in the business would disagree that mobile traffic has begun to eclipse desktop traffic for most websites. That means the mobile purchasing experience and site responsiveness are paramount for every retailer’s marketing plan. Because of this, every online business should be aware of how users experience their brand on tablets and mobile phones. A brand’s imagery and content should always be consistently responsive and mobile-friendly.
In summary, a well-executed retail sector online marketing strategy should incorporate the following essential building blocks:
Organic search traffic is a significant driver of website traffic. Via analytics analysis, a smart marketer can use this valuable data to influence content development and plan campaigns that directly target competitors. Most importantly, content based around what people are searching for online has a higher chance of being productive and by extension, raising your website ranking in search. Additionally, between websites, social media and physical stores, there is a lot of data on the table. Are you consistently aware when someone interacts on social media, signs up for a newsletter and then purchases an item in your store? The ability to identify and track these touchpoints activities, to guide personalised outreach messaging and overarching marketing strategies, is paramount.
Searches in social media are being conducted every second of every day. Facebook profiles, Instagram feeds, and online storefronts can be optimised to help users find what they’re seeking. As with all SEO, there’s a need for balance between good content and keyword usage, get it right, and you’ll rise in the ranking and help your potential customers find what they’re looking for. And you will want to work social media ads for retail into your strategy. Without a doubt, a retail Facebook ads campaign will be your most cost-effective and successful investment. These targeted ads can drive ROI, bring in qualified leads and increase brand awareness. Facebook ads for retail should be a fundamental pillar of your online marketing approach.
With all the current developments in -ecommerce and social media, sorting through all the products designed to help the retailer can be confusing. Which features offer the lowest costs to reach the most significant number of consumers? Do these features work regionally or globally? If I have a limited budget for digital marketing, where should I spend it? These are the questions many retailers ask themselves when faced with the many offerings that the ever-changing world of digital marketing provides. That’s where an experienced agency like Primal can help. We are the leading retail digital marketing agency in Thailand. Based in Bangkok, we have plenty of experience working across all retail platforms offered for both social media and stand-alone e-commerce stores.
Our retail online marketing company can analyse your type of retail business and point you in the right direction. We will enable you to maximise your sales conversions without spending any more than you absolutely must. We can supply you with data that will tell you if one platform analytically outperforms another according to the retail items you sell. We can also offer reports showing you what your closest competition is using to handle their retail sector marketing. Primal is a retail marketing agency in the business of offering our clients the best opportunity possible to increase their business growth in the digital landscape. To find out more about what partnering with Primal can mean for your bottom line, contact us today.