Display advertising in Thailand is a method of attracting the attention of website, social media, app and other digital medium users to deliver a general advertisement and brand message. Typically, these ads are made up of text, images, audio and video. Their primary goal is to encourage the user to click-through to a landing page and take a specific action, for example, make a purchase, like a page or click a link to learn more.
Most display campaigns are charged on a cost-per-click (CPC) basis. Meaning, an advertiser is only charged each time an online (mobile or desktop) user on a search engine clicks on their ad. Banner advertising is often used for retargeting campaigns; whereby ads are served to users who have already visited a specific website but failed to take any action (i.e., convert). The aim is to ‘retarget’ them and encourage them to return to the original site and continue their journey down the purchase funnel. Mainly with regards to retargeting, these ad formats are highly successful.
Having a Google Ads account is a must for any marketer who wants to sell their products or services online. However, once your account is open, you may be daunted by the amount of choice on offer. Deciding on the best type of ad and format for your campaign can be very tricky, that’s where the services of a display ads agency can be handy. The four main types of ads available with Google (the largest display ads network) are as follows: image ads, video ads, text ads and rich media ads.
The next step is deciding the best format to use in displaying your advert(s). There are also four main formats: square and triangle ads, leaderboard (banner) ads, skyscraper (vertical) ads and mobile ads. Each of these formats is offered in a variety of sizes. Lastly, your strategy will need to take into consideration your overall advertising budget; the number of different ads you want to run (A/B testing); the type of ad you want to run; and your campaign objective, i.e., leads, conversions, downloads, awareness, etc.
The cost of a banner (display) advert is usually calculated in terms of 'number of impressions', with each impression equivalent to a single page view by an online user. Rates can go as low as THB 10 per one thousand impressions (CPM). This means that for every THB 10 spent; your banner ad can be displayed 1,000 times. But, of that 1,000 impressions, how many people click on the advert? Well, a recent study on worldwide CTR statistics shows that large banner ads across the top of a landing page are likely to give the best ROI, with a CTR of 6.22% and 4.35% for non-video banner and video banner ads respectively.
Now compare that with 2%, which is the average click-through rate for paid search ads. With Facebook, the figure is even lower, with the average click-through rate (CTR) for their ads across all industries coming in at 0.90%. Looked at from this perspective; we would say banner ads are not expensive and are worth the investment as they offer the best possibility of a high return on investment (ROI).
Primal is a banner ads agency in Bangkok, Thailand. If you plan to embark on a display advertising campaign in greater Asia, Primal can show you the correct choices to make. We can help you decide right from the beginning, which of the four types of ads are most advantageous for banner advertising in Thailand and beyond. We’ll help you get the most bang for your buck by helping you decide which style, format, size and quantity of ads will best help you spread the word about your products and services most effectively.
Our display ads agency in Bangkok can offer examples of the strategies and results of past campaigns concerning products and services akin to yours, highlighting how we can achieve a similarly high level of ROI for you. If you’re serious about undertaking display advertising in Bangkok, then speak to the display advertising experts and put your brand ahead of the competition. Reach out to the Primal Tribe today!
Having a Google Adwords account is a must for any retailer who wants to sell their products or services online. But if you have opened a Google Adwords account, you have been faced with numerous choices. These choices have to be made in order to fully utilise the power that your Adwords account has in being able to reach your target audience and potential buyers.
But deciding on the best types of ads, formats and sizes for your display advertising, can determine how successful your Adwords campaign will be for your brand. Hence, these choices have to be made carefully.
Popular among brands that feature services as their major revenue stream. They allow you to explain your services in detail.
Popular with brands offering services instead of individual, visual products. They consist of a headline and two lines of text. Advertisers can create a number of these ads and monitor which one provides the most effective content in attracting consumers.
Static image that completely fills the entire ad block. You can custom-create your imagery and include embedded text within the image.
The newest innovation. These include interactive features and animations. Rich media represents a new way for brands offering products or services to engage with their target audience and often provide higher click-through and conversion rates.
Just what the name suggests. They are squares and rectangles in different sizes. If you decide on a video ad or rich media ad, these can be your most appropriate formats.
Also known as banner ads. They are offered in several bold sizes that often occupy a large portion of the webpage on which they appear.
Vertically-formatted ad blocks. While they can be effective for text-based ads or static image ads, they generally are a challenge for video and rich media ads.
Simply ads designed to be viewed on smartphones. Rich media ads go particularly well with smartphones as the interactive features of rich media ads can be operated via touchscreen.
Banner ads are graphic displays that stretch across the top, bottom or sides of websites, social media platforms and other types of online media property.
Display ads come in two types: a vertical display on a sidebar is called a skyscraper ad, and a horizontal display across the top/bottom of a page is a leaderboard.
Yes, you should because when done correctly, they yield a very high ROI. A professional banner ads agency can assist you in maximising your budget and conversion rate.
The cost of banner ads is determined by your ad’s position, size, time of posting, bid style (CPC, CPM, CPA) and the audience of the site you’re advertising on.
A display ad is a form of online advertising that works by embedding ads into web pages, with the intention of attracting traffic to a specific website (the advertiser).
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