Primal Performance Promise (PPP)
OUR UNBEATABLE PERFORMANCE GUARANTEE

Depending on your situation you may be eligible for our performance guarantees.

We call it the Primal Performance Promise.

We will improve your results within 90 days or less or we will stop billing you and we’ll work for free until we do.

Here’s The Deal

Our guarantees apply to the following 4 services:

(1) Performance Marketing (Google Ads & Facebook Ads)

(2) SEO – Search Engine Optimisation,

(3) CRO – Conversion Rate Optimisation,

(4) Landing Pages

  1. You sign up with us and pay us according to the agreement throughout the minimum term and you pay on time.

  2. You need to have an existing business before signing up with us that is live and trading, not just a dormant business or a new business where you still need to develop a logo. We can’t improve something that doesn’t exist.

  3. You must have profitably (made more than you spent) run a conversion campaign – which means a campaign to drive sales or leads.

  4. You must be able to prove your performance via Facebook Ads Manager, Google Ads, Google Analytics, Google Search Console depending on the 3 services to which the guarantees apply. Blurry screenshots and telling us verbally it happened doesn’t apply here.

  5. We will do an audit on your data to ensure things have been tracked correctly to ensure the benchmarks are accurate.

  6. We require that the campaigns you want us to execute for you are comparable to your previous campaigns in terms of the product or service being promoted, the seasonality (if applicable), and the ad spend.

  7. In the event that your previous campaign achieved unexpected success due to unforeseeable events such as acts of God or extraordinary political or man-made occurrences like COVID-19, then your previous campaign cannot be used as a point of comparison.

  8. It is important to note that we cannot compare the results of campaigns that are vastly different in terms of product, target market, season, and budget. For example, comparing the results of a 100k per month t-shirt campaign targeted to a local area with a 50k national women’s bikini wear line campaign is not a fair comparison.

  9. We do not work with businesses involved in any illegal, shady, scammy or dangerous activities. We strongly recommend that you also avoid such practices in your business. If you are unsure, we recommend reviewing Facebook’s Prohibited and Restricted Content information.

  10. We require full creative control of the campaigns we execute for you. This means that if you choose to make changes to your website or ads against our recommendations, our guarantees will not apply. We will create ads that we believe will be effective in promoting your business.

  11. It’s important to note that the money you pay for advertising is not eligible for a refund. This money is paid directly to the advertising platform and cannot be refunded by us. We advise you to keep this in mind before making any payments for advertising campaigns. Please refrain from contacting us regarding refunds for advertising spend as we do not have the authority to issue refunds.

Here are our Performance Promises:

1. Performance Marketing - Google Ads, Facebook Ads

a. We will reduce your CPA cost by 20% or more within 90 days or less with our paid traffic strategies.

2. SEO – Keyword Rankings

a. We will rank 10% of your keywords on page 1 within 90 days of our onsite recommendations being implemented.

b. We will rank 30% of your keywords on page 1 within 180 days of our onsite recommendations being implemented.

c. We will rank 60% of your keywords on page 1 within 365 days of our onsite recommendations being implemented.

SEO – Traffic

a. We will increase new organic users by 10% to 20% within 90 days of our onsite recommendations being implemented.

b. We will increase new organic users by 20% to 50% within 180 days of our onsite recommendations being implemented.

c. We will increase new organic users by 50% to 100%* within 365 days of our onsite recommendations being implemented.

3. Conversion Rate Optimisation (CRO):

a. We will increase the conversion rate of your website by 20% within 90 days or less with our CRO services.

How Does This Work?

1. Prior to signing an agreement with us during the pitching stage, you will provide the following access for our email.

Performance Marketing (Google Ads, Facebook Ads)

  • Google/Facebook Ad Account
  • Google Analytics

SEO

  • Google Search Console
  • Google Analytics

CRO

  • Google Analytics

2. We will audit past performance and confirm your eligibility for the guarantees for related services.

3. Once you’re confirmed to be eligible we include the guarantee into our agreement and you agree to continue to adhere to all the terms of the agreement and sign.

What Happens If You’re Not Eligible Or Have Access To Past Data?

If you’re not eligible you can sign our agreement and we will proceed with the following:

Performance Media

  • We will run the campaign for 4 to 12 weeks to be able to have data and learn to extract benchmarks and activate 90 day performance benchmarks after.

SEO – Traffic Guarantees

  • We will only be able to propose ranking guarantees for the initial contract where after the 12 months, we will propose traffic guarantees.

CRO

  • We will run the campaign for 4 to 12 weeks to be able to have data and learn to extract benchmarks and activate 90 day performance benchmarks after.

Guarantee Conditions

Performance Marketing

The guarantees start from the day that your ads go live, therefore the quicker you come back to us with approvals of your target keywords, ad copy or media plan, the quicker we can kickstart your guarantee.

All the guarantees become void during the first 90 days after your ads go live:

  • You were not late on any invoice payments
  • Your ad ran uninterrupted (ads were not paused or changed).
  • Our agreed media plan does not change during the period
  • Your minimum spend does not change.
  • Our tracking codes are not removed from your website
  • Website is not hacked or goes offline.

SEO

The guarantees start from the day that the onsite is completed, therefore the quicker you come back to us with approvals of your target keywords, onsite recommendations and content, the quicker we can kickstart your guarantee.

  • You were not late on any invoice payments
  • Your keywords remain unchanged.
  • Your website was not hacked.
  • Our onsite recommendations were not implemented by you 100%.
  • Your blogs were not approved to be posted.

CRO

The guarantees start begins from the day that our split testing goes live, therefore the quicker you come back to us with approvals of our recommended split tests the quicker we can kickstart your guarantee.

  • You were not late on any invoice payments
  • Our split-test ran uninterrupted by you for 90 days.
  • No changes were made on the website pages we are running the tests.

Landing Page

The guarantees start from the day that our landing page goes live, therefore the quicker you come back to us with approvals of our recommended split tests the quicker we can kickstart your guarantee.

  • You were not late on any invoice payments
  • Our landing pages ran uninterrupted by you for 90 days.
  • No changes were made on the landing pages we are running the tests.
  • You give us creative control on content and design.
  • You have real traffic running to the landing page.

Guarantee Scenarios

Performance Marketing Scenario 1: CPL Guarantee Achieved

Before you came to us, you were getting an average CPL/CPS of $100 for the previous 90 days on Facebook or Google Ads.

You were able to prove this using Facebook Ads Manager or your Google Ads account.

Over a 90-day period of the Primal team managing your paid media campaigns, we were able to reduce your CPL/CPS to a weekly average by the end of month three of $60. That’s a 40% reduction (cost saving) in your CPL/CPS.

Performance Marketing Scenario 2: Conversion Guarantee Not Achieved

Before you came to us, you were getting an average CPL/CPA of $100 for the previous 90 days on Facebook or Google Ads.

You were able to prove this using Facebook Ads Manager or your Google Ads account.

Over a 90-day period of the Primal team managing your paid media campaigns, we reduced your CPL/CPA to a weekly average of $85 by the end of month three. That’s a 15% reduction (cost saving) in your CPL/CPA. Since the reduction is under 20%, you are eligible for our selected guarantees for the entire management for the period that your ads were running.

SEO Scenario 1: Traffic Guarantee Achieved (10% Increase In 3 Months)

Before you came to us, you were getting an average 10,000 clicks per month over the past 12 months.

You were able to prove this using Google Search Console and Google Analytics.

After a 90-day period from when the onsite was completed on your website, the Primal team managing your SEO campaigns, were able to increase your clicks per month to 12,000. That’s a 20% increase in your organic traffic. Since the increase is above 10%, you will be committed to the adhering to the rest of our agreement.

SEO Scenario 2: Traffic Guarantee Achieved (10% Increase In 3 Months)

Before you came to us, you were getting an average 10,000 clicks per month over the past 12 months.

You were able to prove this using Google Search Console and Google Analytics.

After a 90-day period from when the onsite was completed on your website, the Primal team managing your SEO campaigns, were able to increase your clicks per month to 10,500. That’s a 5% increase in your organic traffic. Since the increase is below 10%, you are eligible for our selected guarantees for the entire management for the period that Primal was managing your SEO campaigns.

Note: This guarantee is for new customers who sign up after March 1st, 2023.

Lastly, we will do the right thing by you, so please do the right thing by us. We want you to win! We’re a business just like you, so if you win, we win. If you are trying to work the system and take advantage of our good nature, please give us a miss.

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