What is International SEO?

What is International SEO?

International SEO is simply a series of processes by which your website is more accessible regionally or internationally. Depending on the geographical area or demographic you are targeting, you can target people by the area or by language.

Most websites of international companies have language options which allow you to choose between several languages when viewing the website content. But they are only addressing viewers who have managed to find their website organically. There is still an untapped market you need to actively seek and international SEO can work wonders in opening up these lucrative markets.

How to Do International SEO

How to Do International SEO

In-country targeting, also referred to as ‘geo-targeting’, you focus on the location of your business to target segments of potential viewers in your relative area. For Thailand international SEO services, you might target Thailand for your website, but also include Thai, English, Chinese, Lao, Khmer and Bahasa Malaysia as regional language options in which people could view your website content.

Google has shifted in the last decade to focus on providing local results and put a priority on locally-based businesses. However, given the right website, domain, structure, multiple language options and SEO for multilingual websites, you’ll enable potential new revenue streams which will bring in international customers from neighbouring countries to your brand.

Hire a Respected Bangkok
International SEO Agency

Hire a Respected Bangkok International SEO Agency

Conducting business effectively in the Asia-Pacific region presents its own unique set of challenges. Not only are you encountering several different languages, but you’re dealing with different cultures as well.

Cultural sensitivity plays a vital role in reaching potential customers. A single culturally insensitive message or phrase can blacklist your company from what would have been a lucrative market. By hiring an experienced Bangkok International SEO agency, you will avoid the pitfalls and faux pas that negotiating different cultural waters can sometimes inflict on a well-meaning company.

At Primal, we help companies shape their messages, target their products and services and reach viewers who will provide you with the most growth to your company. We have a full understanding of how the global Internet works and how it should be used to your advantage.

The Ultimate 12 Step International Seo CHECKLIST

Increase overseas exposure by following this extensive checklist to ensure your International SEO Strategy is on track!

The Ultimate 12 Step International Seo CHECKLIST

1. Qualify Your New Expansion

Market Validation

CHECK YOUR ANALYTICS TO SEE IF YOUR WEBSITE IS GENERATING SOME OVERSEAS INTEREST ALREADY. IF S0, WHICH COUNTRIES? BREAK IT DOWN BY GEO SEGMENTATION.

CHECK TO SEE IF YOU ARE RANKING FOR POPULAR YET RELEVANT SEARCH TERMS IN THIS COUNTRIES BY UTILISING:

  • Google Web Master Tools
  • Ahrefs
  • SEMRush
  • Search Metrics

Conduct keyword research with the countries and languages you have already identified to scope out the search volume for big head and long-tail keywords pertaining to your business. Always research keywords according to each country’s natural way of searching, do not translate from one language to another directly. Use someone who understands the foreign language as the search behaviour will differ between languages.

Also consider keywords that have a decent amount of monthly search volume, high in one country, might be low in another, so always compare.

Keyword Volume

Google - Google Keyword Tool / Keywordtool.io

Baidu (China) - Baldu Index Tool

Yandex (Russia) - Keyword Stats Tool

Naver (Korea) - Naver Keyword Research Tool

There’s also this cool tool that translates keywords into their relevant counterparts in other languages and finds search volume for them in other countries. Be sure it’s the right translation! Check with your local language expert always unless you’re fluent yourself.

Global Market Finder

TAKE A GOOD LOOK AT THE RESULTS AND THE POTENTIAL, IS IT ENOUGH TO JUSTIFY A SEPARATE WEB PRESENCE AND FURTHER INVESTED RESOURCES? IF SO, PLEASE PROCEED.

The Ultimate 12 Step International Seo CHECKLIST

2. To Country or not to Country?

Choose your Focus - Countries or Languages

EVALUATE YOUR OBJECTIVES AND ASK YOURSELF ARE THERE ANY CAVEATS TO TARGETING PARTICULAR COUNTRIES SUCH AS YOUR WEBSITE OBJECTIVES, SERVICES AND/OR PRODUCTS?

PICK ONE:

a. Language targeting - this is common amongst E-Commerce websites and hotels whereby they serve a global client base under the presence of one website where their location is not a limitation to their objectives, services and/or products.

b. Country targeting- if location IS a factor in relation to your objectives, services and/or products AND there is enough potential as per your research above to justify the resources into a separate website for country-specific targeting. In an ideal world, you would have one website, per country - but this is just simply unfeasible for most businesses.

The Ultimate 12 Step International Seo CHECKLIST

3. One for All, All for One

Localisation - Customise your look

DEVELOP YOUR INTERNATIONAL WEBSITE BASED ON YOUR SELECTED TARGETING OPTION

Best Practice for Web Structure

N.B. It is necessary to have individual web structures for each language and country so each is crawled, indexed and ranked separately.

Do Not:

Put text in another language in picture format on the website, Google cannot read pictures (yes, we’ve seen this twice, people do it).

Use code or plugins to convert your chosen language to another within the same website.

LOCALISE YOUR CONTENT & STRUCTURE

Carry our your basic SEO onsite with regards to page Titles, Meta Descriptions, Menu, <h1> <h2> tags, content images, currency and locations.

INCLUDE IN YOUR MENU THE ABILITY TO SWITCH BETWEEN LOCALISED VERSIONS OF YOUR WEBSITE

USE <HREFLANG> TAG TO ANNOTATE EACH LANGUAGE AND COUNTRY OF YOUR PAGE BY ADDING THE TAG IN THE HEADER OR SITEMAP & INCLUDE CONTENT LANGUAGE META TAGS</h4>

FOR COUNTRY TARGETING

GEO LOCATATE YOUR WEBSITE VIA GOOGLE WEB MASTER TOOLS FOR YOUR RELEVANT SEARCH ENGINE (BING, YANDEX ETC. HAVE SEPARATE TOOLS)

USE A LOCAL IP ADDRESS TO HOST YOUR WEBSITE

The Ultimate 12 Step International Seo CHECKLIST

4. Track Your Success

TRACK YOUR INTERNATIONAL SEO CAMPAIGN VIA SEPARATE PROPERTIES IN ANALYTICS GOOGLE WEBMASTER TOOLS

USE RANK CHECKING TOOLS TO CHECK YOUR RANKINGS IN EACH COUNTRY FOR YOUR CHOSEN KEYWORDS

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Let Primal Help You Expand Your Market Reach

With today’s global marketplace capabilities, companies who market their products and services through their websites are facing new challenges. How do you reach customers that speak a language other than the one your website is currently using?

By using only one language to market your products and services, you risk ignoring large segments of the marketplace, segments your competitors may be reaching.

Let Primal Help You Expand Your Market Reach

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