What is International SEO?

Convert International Customers

The world is more connected than ever. Attract customers from around the globe by developing a smart international SEO strategy that ensures your business is accessible to people everywhere. Irrespective of where your customers live or the language they speak, your business can capture their attention and experience massive growth.

Research shows 72% of customers spend most of their time using websites in their native language, while the same percentage prefer purchasing when the product’s description is offered in their own language. These facts are just some of the reasons why it’s so important for businesses to deliver an unparalleled user experience.

Having a website that’s available in many languages is a good first step for businesses to take. But it’s only helping those visitors who find your website organically. For brands that want to boost their international reach and gain a foothold in foreign markets, a razor-sharp international SEO strategy can develop remarkable leads and boost conversions from across the world.

Boost Business With International SEO

Boost Business With International SEO

If you provide visitors with a top-notch localised website which understands their specific needs, it dramatically improves the user experience of your diverse customers. This approach has an array of benefits for your business, as having a website that’s friendly for an international audience increases conversions and brand awareness, while greatly reducing bounce rates.

This is where an effective international SEO strategy comes in. Built upon in-country targeting, also known as geotargeting, your marketing plan can take many forms. One simple example is suggesting the most appropriate language for your visitors as soon as they land on your homepage. This makes it easier for customers to view your content and appreciate the value your products offer.

Making changes like these will help you take advantage of the entire region, as you build an extensive customer base that extends far beyond your immediate area. An international SEO company like Primal can help you produce the ideal website, domain structure and multilingual language options, ensuring you profit from global revenue streams.

Build A Worldwide Audience

Build A Worldwide Audience

The Asia-Pacific region is a melting pot of cultures and languages. As wonderful as that is, it presents a range of challenges for Thai businesses looking to market internationally. If you back your brand with a keen international SEO strategy, it can lead to outstanding results, as you adapt your content for each of your target country’s unique attributes and cultural sensitivities.

This is an important step many businesses overlook. Don’t let your current marketing strategy lead you into a cultural misstep; it might mean an international target market rejects your product or creates an avoidable public relations disaster. Let an experienced international SEO agency like Primal help you navigate the intricacies of the entire region as we get your message across clearly and thoughtfully.

At Primal, our team of marketing experts will learn what makes your product the industry’s best. Then, we’ll generate a research-driven international SEO plan that ensures your target market gets the message. For years, we’ve helped many of Thailand’s biggest businesses take full advantage of the global marketplace.

Master International SEO

Master International SEO

If your business offers a product or service that will flourish in the global market, letting something like language hold you back is a mistake. Backed by precise planning and execution, a well-crafted international SEO strategy can generate incredible profit and growth for your business.

Gain an edge over your competitors and reach out to foreign markets. Investing in an international SEO campaign is one of the smartest ways to increase your target audience. As a leading international SEO agency, Primal will manage your collection of websites and develop the exceptional content your customers deserve. We’ll also constantly review and report on our work, making changes that make sense for your business.

If you’re only marketing your products and services in your local language, your business isn’t capitalising on the limitless potential of global markets. Contact Primal to find out how we can tailor a multi-region content marketing plan that boosts your international audience and drives conversions.

The Ultimate 12 Step International Seo CHECKLIST

Increase overseas exposure by following this extensive checklist to ensure your International SEO Strategy is on track!

The Ultimate 12 Step International Seo CHECKLIST

1. Qualify Your New Expansion

Market Validation

CHECK YOUR ANALYTICS TO SEE IF YOUR WEBSITE IS GENERATING SOME OVERSEAS INTEREST ALREADY. IF S0, WHICH COUNTRIES? BREAK IT DOWN BY GEO SEGMENTATION.

CHECK TO SEE IF YOU ARE RANKING FOR POPULAR YET RELEVANT SEARCH TERMS IN THIS COUNTRIES BY UTILISING:

  • Google Web Master Tools
  • Ahrefs
  • SEMRush
  • Search Metrics

Conduct keyword research with the countries and languages you have already identified to scope out the search volume for big head and long-tail keywords pertaining to your business. Always research keywords according to each country’s natural way of searching, do not translate from one language to another directly. Use someone who understands the foreign language as the search behaviour will differ between languages.

Also consider keywords that have a decent amount of monthly search volume, high in one country, might be low in another, so always compare.

Keyword Volume

Google - Google Keyword Tool / Keywordtool.io

Baidu (China) - Baldu Index Tool

Yandex (Russia) - Keyword Stats Tool

Naver (Korea) - Naver Keyword Research Tool

There’s also this cool tool that translates keywords into their relevant counterparts in other languages and finds search volume for them in other countries. Be sure it’s the right translation! Check with your local language expert always unless you’re fluent yourself.

Global Market Finder

TAKE A GOOD LOOK AT THE RESULTS AND THE POTENTIAL, IS IT ENOUGH TO JUSTIFY A SEPARATE WEB PRESENCE AND FURTHER INVESTED RESOURCES? IF SO, PLEASE PROCEED.

The Ultimate 12 Step International Seo CHECKLIST

2. To Country or not to Country?

Choose your Focus - Countries or Languages

EVALUATE YOUR OBJECTIVES AND ASK YOURSELF ARE THERE ANY CAVEATS TO TARGETING PARTICULAR COUNTRIES SUCH AS YOUR WEBSITE OBJECTIVES, SERVICES AND/OR PRODUCTS?

PICK ONE:

a. Language targeting - this is common amongst E-Commerce websites and hotels whereby they serve a global client base under the presence of one website where their location is not a limitation to their objectives, services and/or products.

b. Country targeting- if location IS a factor in relation to your objectives, services and/or products AND there is enough potential as per your research above to justify the resources into a separate website for country-specific targeting. In an ideal world, you would have one website, per country - but this is just simply unfeasible for most businesses.

The Ultimate 12 Step International Seo CHECKLIST

3. One for All, All for One

Localisation - Customise your look

DEVELOP YOUR INTERNATIONAL WEBSITE BASED ON YOUR SELECTED TARGETING OPTION

Best Practice for Web Structure

A table showing the different way to structure website URLs for international websites

N.B. It is necessary to have individual web structures for each language and country so each is crawled, indexed and ranked separately.

Do Not:

Put text in another language in picture format on the website, Google cannot read pictures (yes, we’ve seen this twice, people do it).

Use code or plugins to convert your chosen language to another within the same website.

LOCALISE YOUR CONTENT & STRUCTURE

Carry our your basic SEO onsite with regards to page Titles, Meta Descriptions, Menu, <h1> <h2> tags, content images, currency and locations.

INCLUDE IN YOUR MENU THE ABILITY TO SWITCH BETWEEN LOCALISED VERSIONS OF YOUR WEBSITE

USE <HREFLANG> TAG TO ANNOTATE EACH LANGUAGE AND COUNTRY OF YOUR PAGE BY ADDING THE TAG IN THE HEADER OR SITEMAP & INCLUDE CONTENT LANGUAGE META TAGS</h4>

FOR COUNTRY TARGETING

GEO LOCATATE YOUR WEBSITE VIA GOOGLE WEB MASTER TOOLS FOR YOUR RELEVANT SEARCH ENGINE (BING, YANDEX ETC. HAVE SEPARATE TOOLS)

USE A LOCAL IP ADDRESS TO HOST YOUR WEBSITE

The Ultimate 12 Step International Seo CHECKLIST

4. Track Your Success

TRACK YOUR INTERNATIONAL SEO CAMPAIGN VIA SEPARATE PROPERTIES IN ANALYTICS GOOGLE WEBMASTER TOOLS

USE RANK CHECKING TOOLS TO CHECK YOUR RANKINGS IN EACH COUNTRY FOR YOUR CHOSEN KEYWORDS

"We are Primal. A client-centric, results-driven group of the top digital marketers in Thailand"


The Primal Tribe

Frequently Asked Questions

International SEO makes your website easier to browse for global markets. By translating your content effectively and being conscious of cultural differences, you can boost brand trust and generate conversions.

If your product is useful for foreign customers, an international SEO campaign can boost your business. Decrease bounce rate, increase conversions and expand your reach with a thoughtful strategy.

If you’re preparing to launch a new product or service for a worldwide audience, now is the perfect time to enhance your content marketing plan with international SEO.

Many elements go towards building a cohesive international SEO plan. With localised keyword research, market-specific translations and cultural sensitivity, your business can develop and retain an international audience.

Geotargeting is a straightforward approach to international SEO. It allows you to optimise content for a specific market, then uses Google to serve your customers with the domain they need.

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