SEO for e-commerce is explicitly aimed at maximising the benefits of selling your products and services on your website. When you don’t take advantage of e-commerce SEO, there’s a good chance your sales will not skyrocket and/or you’re leaving money on the table. It’s abundantly clear that a properly implemented and executed search engine optimisation (SEO) strategy can drive an increased number of online shoppers directly to your website door.
With an average global conversion rate of 3%, it’s reasonable to say that for every additional 1,000 visitors your website receives thanks to your SEO strategy, approximately 30 new customers will convert. Getting a high level of visitors (i.e., potential customers) comes down to traffic, and good SEO is the source of traffic growth. If you want to enhance your online reach, engagement and conversions rates, you need professional SEO services.
E-commerce websites are different from regular ones; they have tools and add-ons that help owners deal with the volume of sales expected in online retail. Rather than try to reinvent the wheel, many small-to-medium-sized (SME) companies choose an established e-commerce platform such as Shopify or WooCommerce, which can provide a complete out-of-the-box website kit to conduct business over the Internet.
Whilst this option does provide a quick, easy and affordable way for companies (especially those without in-house tech talent) to get up and running online in no time at all, what they lack in complication is compromised when it comes to SEO. While most come with basic SEO, they don’t offer anything advanced. Thus, these websites still require the knowledge of e-commerce SEO specialists to provide them with the optimisation they need to compete in their chosen industry or sector.
The reason why e-commerce SEO is so crucial for a website starts with the potential buyers’ use of keywords in the critical searches they do. The basis of SEO is to attract as many organic searches to your website as possible; covering both regular and long-tail keyword searches. The trick is to focus on keywords displaying an ‘intent to buy’, rather than a request for information. This focus on buying intent in the phrasing of keywords is at the heart of a successful e-commerce SEO strategy.
Second to keywords, how your website is set up, and functions also makes a massive difference to the user experience and, thus, their likelihood to convert. Marketers must pay attention to how user-friendly and intuitive their site is to navigate, search and check-out. Site usability goes hand-in-hand with good SEO. You want your visitors to be able to find what they are looking for as quickly and efficiently as possible. If they can’t, you’ll have high bounce rates and low conversion rates.
Doing business on the Internet can be lucrative and rewarding. But there are several technical obstacles you need to overcome on the road to riches. Partnering with an experienced e-commerce SEO company like Primal can mean the difference between success and failure. Our dedicated e-commerce SEO agency has helped many companies grow their business along with their website ranking by using the science of e-commerce SEO services in partnership with our clients’ stated goals.
Our e-commerce SEO company can help you raise the ranking of your existing website and supply insight if you are still in the formative process of developing an e-commerce platform. Making us a part of your team early in the pre-launch phase is the best way to ensure that your website launches successfully and garners a lot of organic traffic. Even if you’re an established business, we can help you turn-around or boost your current SEO position.
For more information about our services, reach out to the Primal Tribe today.
E-commerce SEO is the act of making your online store more visible in SERP. When people search for products/services that you sell, you want to grab their attention (i.e., traffic).
Search engine optimisation has the potential to boost your e-commerce site's sales, revenue and reputation. Your investment will quickly pay for itself, while its effects will last for many years.
Overlook proper SEO and your online business could come to a halt. That’s why e-commerce SEO companies exist, to professionally guide and help business optimise their website for search.
Over 70% of web users never click past the first page of SERP. Meaning? If you don’t have proper SEO to raise your website ranking, nobody will find you.
As traffic creates sales and SEO creates traffic, the two are intertwined. Your investment in SEO will pay for itself in a short time; while its effects will last years.
In and of itself, e-commerce SEO is not difficult, but it does require specific industry knowledge, skills and best practices to establish proper set-up and maintenance.
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