These days, it's essential that all businesses selling services or products over the internet must have a strong online sales marketing strategy. With so much going on online these days, it can be hard to know where to start planning a digital marketing strategy in general, let alone plan one specific to the e-commerce online marketing sector. Some of you might be wondering what it is, and how does it compare or coincide with other marketing avenues like social media, content, search engine and email.
Online marketing in e-commerce and digital marketing are not mutually exclusive. E-commerce businesses have several marketing tools at their disposal. By using digital marketing the smart way, you can create campaigns that are designed to help your online store attract customers and grow sales. Just some of the digital channels available to promote your product or service are as follows:
Now that you know the basics of e-commerce marketing, let's put it all together and discuss how to build a strong marketing plan for your e-commerce brand. Depending on your business size, location and industry, there are different industry benchmarks you can set your goals and KPIs against. Consider objectives like click-through rates (CTR), conversion rates, customer acquisition cost and website visits. When planning a marketing strategy for your e-commerce business, there are many paths you can take, and it can be tempting to try every single one, but we don't recommend that. You're better off focussing on a couple of key strategies first and based off their results, refine your strategy and keep improving your ROI.
For example, if you wanted to focus on a paid strategy to drive users to your store. You could begin by setting up a Google Ads account, determining your ad spend, creating ad groups based on your target keywords and then running Google ads for e-commerce. The same steps can be utilised for Facebook ads for e-commerce. With some competitor research, A/B testing and data analysis, this can be a very effective e-commerce marketing strategy.
Don't get complacent though; marketing shouldn't abruptly end with a successful sale, that's just the beginning. Once someone becomes your customer, you must keep engaging with them and nurture the relationship. The benefits to your company are numerous, with the two mains ones being that you'll have happy customers that you can use for case studies, reviews and testimonials and you can turn these customers into brand advocates and ambassadors. Plus, of course, a growing pool of potential repeat customers.
Like all online tools, mastering the complicated digital marketing ecosystem is not easy, that's why partnering with an experienced e-commerce ads agency such as Primal is highly beneficial, as we can help you chart these waters for optimal online results. Nowadays, with everyone jumping on the e-commerce bandwagon, the need for your company to rise above your competitors has never been greater. An experienced e-commerce digital agency like ours can advise and run campaigns for you with a guaranteed return on investment (ROI).
Our professional marketers will be able to analyse your products and services and recommend the right platform for your company to use. The platforms they recommend will heighten not only the amount of traffic to your website but will increase the number of qualified leads and conversion traffic as well. We can also provide timely reports that will allow you to adjust your strategy at a moment's notice. This will let you take advantage of any emerging trends in the marketplace. Partnering with Primal will give your company the edge in the increasingly crowded field of e-commerce. Our agency is the leading digital marketing firm in Thailand; we know the digital landscape better than anyone and are waiting to work with you. Give us a call or drop an email today.
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