As you have no doubt noticed, Google search results (all 2.3 million of them every second of every day!) come with a lot of ads. These paid advertisements are an extremely effective way of driving qualified and relevant traffic to a website, and that’s precisely why business large and small employ them to target people searching for their exact product or service. Google offers this service on google.com with the use of Google Ads (formally known as Google AdWords).
On the Google search engine results page (SERP) there are two sections of paid Google ads: one above the ‘natural’ or organic links and one at the bottom of the results page. Google places a small green ‘Ad’ label around them to denote their paid status. Google also offers remarketing and banner ads, known collectively as ‘Display Ads’, via the Google Display Network (a collection of partnered third-party websites).
Google has been offering a bewildering array of retail platforms and products for some years now. If you are a retailer, you may have heard or known about Google AdWords, Adsense, Shopping, Merchant Centre and Google Analytics. But the core of all these products has always been Google AdWords, which Goole re-branded to ‘Google Ads’ in July 2018.
This was a logical rebranding by Google, as Google Ads encompasses, at least in theory, the entire series of platforms and products designed to support the previously named Google AdWord. Google Ads has evolved and is continuing to do so as different aspects of digital marketing developed. As these products and platforms come online, they will all be designed as add-ons and features to support the Google Ads network.
A Google Ads campaign is one of the best ways to bring in new traffic, leads and sales for any given business. The best way to know whether you need to try such advertising for your business is to answer the following four questions:
1] – Assess your available time, marketing budget and product offerings
Evaluate your current product(s) and key drivers of your sales to determine if ads will bring in enough ROI to make the investment worthwhile.
2] – Research your keyword traffic potential
If the keyword(s) for your product/service only generates a few hundred searches per month, your offering is likely too niche for Google Ads to make any significant boost.
3] – Investigate your competitors
Dig around online to discover what your competitors are spending on and what keywords are working for them.
4] – A/B test the right network for you
There are countless methods and mediums – YouTube video, Gmail campaign, banner ad, mobile retargeting, etc. – to test and develop via Google Ads.
Now that you know what Google Ads are, and how and why to use them, let’s talk about the concept of Google Ads management. Online advertising has been making gigantic leaps and bounds in the last decade, and any online seller serious about their sales needs to keep abreast of all the latest tools currently available. Without mincing words: online advertising is a war! You and your competitors are in mortal combat to attract the same target audiences and potential customers.
Online marketing is very much a science, and the sheer number of advertising products and platforms available is mind boggling. Sadly, if your brand does not hop on the bandwagon and start using them, you risk falling behind your competitors. And, of course, all of this takes valuable time; you can’t get up to speed and proficient concerning all the latest tools and trends overnight. But for every problem, there is a solution. And the answer to this problem, particularly if you’re an Asia-based brand, lies in the services offered by Primal.
Primal is the leading Google ads company in Bangkok, Thailand. We help Thai and foreign companies navigate the various features of the entire Google Ads network of platforms and products. Our team of experts can work with your brand to identify the type of ads that would best benefit your range of products and services and leave your competition lagging far behind in conversions, sales and revenue figures.
By working closely with our Google agency, you’ll be able to create advertising campaigns that will make a significant, positive difference in your annual earnings report and provide the stimulus for your company to grow and further develop your brand awareness and reach. We can also help your marketing department bypass the learning phase and get familiar with all available Google Ads service offerings quickly and easily. We will work with them to help them understand what the platform is capable of and show them what it can do. Reach out to our team today for an introductory meeting.
Hertz was aware that a lot of their competition started to aggressively invest more on advertising thus were stealing market share. They also found that most conversions came from walk-ins or calls which could not be tracked further.
There’s no one-size-fits-all answer as Google Ads is a fully customisable ad platform, and the cost of running advertisements depends on several variables, such as keywords, objectives, platforms, etc.
Google Ads is an online advertising platform wherein marketers pay to display advertisements, service offerings, product listings, video content and application install notifications within the Google ad network.
Google Ads is an advertising system which allows marketers to bid on certain keywords, for their clickable ads to appear in Google's search results (and thus reach potential customers).
Google ads are only expensive if you spend beyond your budget. The average cost-per-click is ฿30-60 for the Google Search Network and less than ฿30 for the Google Display Network.
Google Ads is most definitely worth it because it allows businesses of any size or location to cheaply and effectively advertise directly to millions of potential customers around the world.
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