Full-Suite Social Commerce

Bringing your brand to life requires creativity, data and the best talent in the business. You get unfettered access to a leading creative and social marketing specialists including designers, content creators, performance marketers, KOL specialists and creatives available to deliver on your goals across all of your social media programs.

Digital Creative Solutions

Influencers

Selecting the right influencers that actually connect with your brand to build a stronger brand image and generate measurable returns for your business.

Content
Execution

We develop your core creative idea to be communicated across your customer’s journey to tell a cohesive and compelling brand or product story and deliver transformational results.

Media
Amplification

We accelerate your results through amplifying your reach using battle-tested paid social strategies that turn your advertising spend into commercial outcomes.

Market
Research

Utilising intelligence to get real consumer insights to better execute data-informed strategic social decisions to deeply resonate with your target segments.

Production

Great content starts with clinical story-telling in a digital-first world. Photography and video is provided to enable you to tell the world.

Reporting

Designing a measurement plan and reporting requires analytical expertise and an understanding of your success metrics to ensure we achieve your business goals.

Data. Strategy. Execution

Data. Strategy. Execution

Utilising deep market intelligence tools to get real consumer insights enables you to learn and understand your customers psychology to optimise for the best commercial outcomes. We analyse your 1st, 2nd and 3rd party data to assess your current situation, digital marketing maturity, competitors and customer personas to pave your path to profit and scale.

Channel Agnostic

Our channel agnostic and fluid integrated strategy provides you with capabilities across Facebook, Instagram, TikTok, LINE and Twitter. With access to a full suite of social media solutions at your fingertips you can provide your brand with all of the touchpoints necessary across your prospect’s purchase journey and everywhere they love to engage with you.

Creatively Driven, Digital First

Creatively Driven, Digital First

Access to our creative team enables you to generate big ideas to provide the best data-backed opportunities for creative success. We integrate ourselves into your brand to first understand and brainstorm with you the best creative approaches to take your customers from awareness through to advocacy. Our creative approach starts with the combination of data, content and technology allowing us to create memorable experiences for people and your brand in moments that matter through seamless social media executions. We deeply understand your brand aesthetics for your digital presence, complying with brand guidelines and communicating campaigns through a consistent design language.

Media & Influencer Amplification

Your customer journeys are non-linear and fluid. To succeed we deploy battle-tested paid social strategies that turn your content and advertising spend into impactful results. In the ever-changing media landscape, we ensure you stay ahead by mapping and maximising your customer experiences across platforms. We align your core creative idea seamlessly expressed across all media touchpoints to tell a cohesive and compelling brand or product story, to deliver transformational business results. We will enable you to uncover new ideas and unlock growth through our culture of original thinking driven by media agility.

Market-Leading Results

Market-Leading Results

Armed with our growth mindset to create genuine impact, you will maximise your ROI potential and achieve profitable growth with our integrated holistic approach in the best creative combination of brand marketing and media strategy. Backed by data and deep market intelligence, you receive the right insights and communication ecosystems to grow your brand.

Case Study

  • Social

Monami | monami.co.th

Primal helped increase brand awareness of the Monami brand amongst the Thai market through the creation of engaging Facebook content that sparked conversation and shares. With a strong online community evolving around the brand, we created higher brand engagement that drove both traffic and conversions.

138x
Higher Engagement Rate Than The Industry Benchmark
+19,608%
Uplift Of Average Engagement Per Post From The Start Of The Campaign
+5149%
Increase In Average Shares Per Post

"What do you get when you combine leading digital marketing experts with proprietary marketing technology?"


MEET SENTR™
Facebook

Generate Profit From Facebook

With over 2 billion active users and 45% of social media traffic, Facebook is the world’s largest social media network and the third most popular site overall. Businesses big and small can’t afford to overlook social media marketing in Bangkok and across the whole country as more than 70% of Thais are now actively engaged on the platform.

Facebook offers a huge quantity of services to suit any businesses needs and budget; from brand awareness, reach, traffic and engagement to installs, views, conversion and visits, there isn’t much the site can’t do. Engaging in a well-planned organic and paid content and advertising strategy across desktop and mobile devices will put your brand in a good position to reap big returns on investment (ROI) and increase market share.

Instagram

Enhance Your Instagram Followers

Over 100 million photos, videos and GIFs are shared daily by Instagram’s switched-on and savvy user base; making it one of the internet’s most popular social media platforms. With a range of built-in and sophisticated marketing features ready to go (controlled via Facebook, the parent company), you’ll have everything you need at your fingertips to create a stylish brand positioning page for your company.

What you need to do is create a goal-orientated plan and execute it with uniqueness, consistency and authenticity. Instagram affords business big and small a meaningful way to tell their brand story and interact with potential customers. From creative posts and videos to eye-catching social media ads, Instagram lets you contact mobile users with ease. Whether you choose to go it alone or partner with influencers (also known as KOLs), we can advise you on the best strategy to inspire your audience to act.

YouTube

Leverage YouTube For Success

Did you know that YouTube is the world’s second-largest search engine, after Google, and has monthly active users over 1.9 billion? That’s right, the world’s second most popular, and fastest-growing, site offers a rich platform for beautiful, high-definition content. An astute social media marketing plan can help leverage your businesses’ YouTube presence to forge meaningful connections with video-watching customers.

Don’t be fooled into thinking YouTube is just the domain of cat videos and makeup tutorials, it’s a powerful maelstrom of content that appeals to a vast audience around the world. From social ads to viral videos and informational content, there is a lot that can be created and shared on this video streaming site to great effect. A professional social ads agency can help you refine your content and get it out there to the right people at the right time.

LINE

Dominate Social Messaging On LINE

LINE is the undisputed #1 messaging application in Thailand. As the primary communication tool for nearly all of Thailand’s inhabitants, LINE is a powerful platform on which to advertise and communicate with your consumer base. To take advantage of LINE’s ubiquity and penetration of the Thai market, businesses can create a LINE Official Account (LINE OA) and start advertising using LINE Ads Platform.

LINE’s broad set of features begets significant opportunities for LINE OA marketing. Through LINE Ads Platform, LINE OAs can create dynamic advertisements and target customers by gender, age, location, interests, and operating system, plus utilize LINE’s “Lookalike” feature to find new customers with a similar profile to your existing ones. Primal is skilled in designing impactful LINE OA marketing campaigns that make the most of LINE’s vast user base.

LinkedIn

Convert B2B Customers with LinkedIn

LinkedIn currently has over 600 million members; with approximately half of them being ‘active’ users who visit the site daily. If you’re after top-level B2C customers and referrals, this is the place to be. This premier social network attracts high-end users, such as 92% of Fortune 500 companies. Reaching out to this niche, business-savvy user group requires a specialist strategy, you can’t just engage in the same way you would on B2C sites like Facebook and Instagram.

To open the door to new business partnerships, stronger client connections and potential employees on LinkedIn requires a precise and well-executed plan. If done correctly, a thoughtful social media strategy will boost your profile traffic and brand credibility, assisting you to become a thought-leader in your specific industry. In this way, smart marketers use LinkedIn to build profiles and outreach programs that connect like minded professions; generating a tangible ROI along the way.

TikTok

Showcase Your Advertising Creativity On TikTok

TikTok is more than just an entertainment platform filled with elaborate dances; it is a fast-growing social media buoyed by pervasive usage from Gen Z and Millennials. Its meteoric rise and unique content creation tools have made TikTok a premier platform for creative advertising. Successful TikTok marketers develop unique and innovative advertisements that seamlessly blend into their target’s feed and encourage engagement. They also build relationships with TikTok influencers to grow their reach and attract new customers.

The key to advertising on TikTok in Thailand is to take advantage of the viral trends and crazes that sweep across the platform. Due to the nature of TikTok, marketers have only a few seconds to deliver an impactful ad before users can swipe to new content. An experienced digital marketing agency like Primal can create engaging content strategies that include developing a clear brand personality and collaborating with TikTok influencers that share a similar audience profile with your brand.

LinkedIn

Boost Profits with Powerful Social Media Strategies

Primal is the premier social media agency in Thailand, helping brands big and small harness the power of the most revolutionary communications tool in the world. Our expert team will ensure that your brand is relevant and accessible to customers, using a robust, progressive and forward-thinking approach. Don’t fall behind your competitors because your organisation doesn’t have the in-house know-how or talent to get the job done; keep pace with developments and leverage the power of this mighty tool with the help of industry experts.

Whether you’re a local business or a multinational company, our social media agency can help you get noticed in one of the world’s busiest marketplaces. From increased traffic to broader brand awareness and higher conversions, there are many goals you can achieve via social media with the right strategy in place. Let us handle your social media management in Bangkok with ease and sophistication; reach out today for further details.

150+ 60
Awesome team members
300+ 100+
Brand Partners
2 2
Regional Offices

Frequently Asked Questions

Social media marketing is a form of online marketing that incorporates rich organic content creation and sharing with paid ads to achieve marketing and branding goals for businesses.

Every social media platform has its own ads setup; costs will vary depending on the complexity of a campaign, how many markets/languages are targeted, and the amount of keyword competition.

To reach the billions of people logging in to social networks every day; businesses need to take an active online advertising and marketing approach to reach and convert them.

Social media advertising is a term used to describe online advertising (i.e., paid efforts) that focus on social networking sites such as Facebook, LinkedIn, Snapchat, Twitter and Instagram.

With social advertising, the goal is to open new avenues of reach (brand awareness) and engagement (sales). When organic methods don’t work, paid ads are considered very cost-effective and effective.

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