Online B2B: The Basics

Online B2B: The Basics

Primal is a specialist B2B online digital marketing agency with expertise in B2B digital marketing lead generation and nurturing; market data acquisition and analysis; content marketing development and distribution; marketing automation; and strategy conceptualisation. Every successful business-to-business marketing strategy begins with choosing the right industries, target audiences, decision-makers and buyer personas. This is critical because B2B customers are different from their B2C counterparts: purchasing decisions are complicated with long lead-times based on numerous internal and external factors; multiple decision-makers with varying objectives and competing budgets may be involved; and decisions are based on a complicated range of features, benefits and outcomes.

Bring in the Professionals

Bring in the Professionals

This is where our digital marketing agency for B2B can help businesses like you. With so many competitors out there vying for attention in a crowded marketplace, a successful B2B digital marketing strategy must first identify the best channels to reach your target audience, send out the right offer at the right time and use the correct communication platforms. To learn more, read on…

Multiple Channels, Multiple Opportunities

Multiple Channels, Multiple Opportunities

B2B marketers should be focused on content marketing as a critical inbound lead generation strategy more than any other thing. If done correctly, it will provide compelling insights to drive initial interest. Ultimately, it should have clearly defined conversion paths, a strong and consistent brand message, a unique voice and, if possible, provide a solution to a problem. In conjunction, your website is your #1 salesperson, and organic SEO is the lynchpin of any successful digital marketing strategy. When B2B buyers select a product or service, their top three information sources and buying behaviours are 1) direct to a supplier website, 2) using a search engine and 3) consulting an industry-specific intermediary like a B2B publisher or blog.

Paid Media

Paid Media

With paid media, you can directly target Facebook ads for B2B and Google ads for B2B at people who are searching for products or services related to your business. As soon as your paid campaign goes live, you’ll begin getting useful results, such as visitor data and conversions. You can also immediately see how effective your keywords are, which can then be used to inform others of your online strategy, such as SEO.

Social Media

Social Media

Social media allows you to establish connections with potential customers to position your brand and initiate social interactions that will improve your overall conversion rates. Many B2B businesses feel that social media isn’t relevant to them or that they’re ‘too boring’ for it, but that isn’t the case. On the contrary, social media is an excellent platform to influence and inform your target audience.

Email Marketing

Email Marketing

No other communications channel can speak directly between a brand and a consumer like an email can. Many brands neglect email to focus on the more glamorous world of social media, but it is a medium that isn’t vulnerable to the fluctuations of a changing algorithm or latest online fad. Email Marketing is particularly useful for B2B buyers, where the purchase decision timeline is typically much longer than B2C.

Remarketing

Remarketing

Remarketing gives businesses another opportunity to connect with potential customers who have come to their business’ website but have not made an enquiry or purchase. It does this by showing a targeted, branded advert (i.e., Facebook and Google ads) to the visitor as they browse the Internet. It can be an extremely cost-effective form of advertising as it reminds website visitors of your business and increases their ability to recall your brand.

Customer Lifecycle

Customer Lifecycle

It is not uncommon for B2B buyers to take months if not years before they eventually become a customer. We employ a range of B2B online marketing strategies to target customers across five core lifecycle marketing stages:

  • REACH – find new prospects
  • NURTURE – keep them interested
  • ENGAGE – find the right hook
  • DELIGHT – keep communicating
  • CONVERT – satisfy and sell
Work with the Best

Work with the Best

Primal focuses on the above lifecycle marketing cycle, and how each communication affects each kind of customer – new prospect, repeat client, brand advocate – during each step of the buyer journey. Primal, we enable you to build a relationship of trust with your prospects, as a key foundational step in your aim to move them along the sales funnel. For our digital marketing for B2B clients, we develop strong and efficient sales pipelines, to successfully convert prospective customers and establish a strong ROI. If you’re in the market for a digital marketing agency for B2B with a guaranteed success rate, reach out to Primal today.

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