Digital Marketing Agency In Thailand
Primal is a digital marketing agency in Bangkok for search engine optimisation (SEO), AI Search and advertising, with an integrated team designing and running the work for brands across Thailand.
- Strategic Partner6 disciplines, powered by INSTINCT®
- Regional Capability8 markets, 3 hubs across APAC
- Revenue DrivenCommercial outcomes, end to end
- Enterprise-ReadySystems engineered for scale and security
Trusted By 300+ Brand Partners
A Digital Agency In Bangkok That Works As Your Team
Primal is a digital agency with about 150 people across 3 offices, in Bangkok, Kuala Lumpur and Singapore. Brands in Thailand work with an integrated team in our Bangkok office that designs and runs search, AI Search and advertising, so every channel shares the same strategy and a unified set of numbers.
- Integrated Teams
- Accelerated Results
- Complete Capabilities
Everything Your Brand Needs, Integrated
Search, AI Search, advertising and strategy, 1 operating model, accelerated by INSTINCT®.
See All Services
SEO
Google rankings for the searches your buyers make in Thailand, from technical fixes to content and links, reported against leads and revenue.
AI SEO
Get your brand cited in ChatGPT, Gemini, Perplexity and Google AI Overviews, run by the same team as your SEO so the two support each other.
Advertising
Google, Meta, TikTok, YouTube and LINE advertising designed around leads, revenue and return on ad spend (ROAS), with senior media specialists reviewing every account.
Local SEO
Google Business Profile, map results and location pages for brands with branches or service areas across Thailand.
Content Marketing
Service pages, guides and articles written for buyers and for search, in the form AI answers quote.
Strategy
A marketing strategy that sets the channels, the budget split and the targets before money is spent, and changes when the market does.
What Primal Adds To Every Program
Our AIAccelerated By INSTINCT®
INSTINCT® is Primal’s internal AI capability, based on a decade of marketing work across Asia Pacific. Senior practitioners use it to prepare, produce and review work faster.
Our ApproachGet Cited In AI Answers With ElevateSEO™
ElevateSEO™ is Primal’s AI Search and SEO solution, an integrated program for Google rankings and for citations in ChatGPT, Gemini, Perplexity and Google AI Overviews.
You May Have Heard Of Us
Since 2015 Primal has grown to about 150 people across strategy, search, creative, media, social and data. The work has won search and performance awards across Asia Pacific, including Gold for Performance Marketing at the Marketing Excellence Awards in Thailand and SEO Agency Of The Year at the Search Engine Land Awards.
View All AwardsOur Awards
GoldPerformance MarketingMarketing Excellence Awards
WinnerSEO Agency Of The YearSearch Engine Land- GoldExcellence In Search MarketingMarketing Excellence Awards
WinnerBest In-House TeamAPAC Search Awards- GoldExcellence In Retail / Shopper MarketingMarketing Excellence Awards
- GoldExcellence In Social Media MarketingMarketing Excellence Awards
Certified By The Platforms We Work With
Primal is a Google Premier Partner, a Meta Business Partner and a LINE Agency Partner. Partner status gives the team early access to new media products, joint strategy work with the platforms, beta tests and information from the platforms, so your brand can use new tools before its competitors and grow faster.
Work That Improved The Numbers
7 brands, 1 operating model.
PAÑPURI73%Increase in revenue29%Increase in return on ad spend (ROAS)Google video ads for awareness, then Google Search and Performance Max ads for purchases, for PAÑPURI’s new products in the festive season.View case study 
AIWA9.9MRevenue22.7xReturn on ad spend (ROAS)16%Lower cost per click (CPC)CPAS campaigns, ad creatives for each audience segment and monthly Facebook content for AIWA’s audio products, with more budget in the peak months.View case study 
Volleyball TV158%Increase in app downloads143%Increase in app subscriptions70%Lower cost per acquisition (CPA)A community strategy for Volleyball TV’s global Facebook page, with content, interactive features and short activities to play made for Thai fans.View case study 
Zojirushi73%Increase in clicks5.3xIncrease in key events5.8xIncrease in purchase key eventsSEO for Zojirushi’s high-value product pages, with richer product content and technical updates that overcame the website’s JavaScript limits.View case study 
McDonald’s19.96xReturn on ad spend against the previous campaign, Seafood651Orders a day in week 1, Larb McShaker Fries109%Of the in-store purchase target, McSharing Box II6 menu launches for McDonald’s, from performance campaigns for the Seafood and Taste of Thai lines to video, key visuals, social media and influencer content for 4 launches in Thailand.View case study 
Grand Seiko107%Increase in organic traffic109%Increase in search visibility40%Of keywords on page 1Faster pages, a clearer site structure and refreshed content made the website easy for Google to crawl and lifted rankings in a short period.View case study 
Vejthani Hospital8M to 16MGrowth in web traffic2.4KKeywords on page 1 of Google200%Increase in bookings from international searchMultilingual SEO for Vejthani Hospital in 9 languages, with patient stories, doctor profiles and a faster website on mobile phones.View case study
“With the AI shift we built Primal to close the gap between you, your competition and your customers, faster.”
For more than 10 years Primal has helped brands change how they market, from the pandemic years to the AI era. Closing the knowledge and technology gap for our partners is the core of the work, and the Financial Times has listed Primal among the high-growth companies of Asia-Pacific 5 times.
Mark McDowellCEO & Founder
Learn More About Primal
We Are Primal
Primal works as a partner to the brands it serves in Thailand, with each discipline led by a senior practitioner. Speak to a strategist in our Bangkok office about your next quarter.
Get StartedYour Digital Marketing Agency Questions Answered
Short answers to the questions marketing leaders in Thailand ask before they choose an agency.
How do I choose a digital marketing agency in Thailand?
Look at the agency’s case studies in your category, who will run your account day to day, how results are reported, and whether search and advertising sit with an integrated team. Digital marketing in Thailand runs in Thai and English, so ask who designs the campaigns and writes in both. Ask to see the strategy before you sign.
What does Primal do as a digital marketing agency in Bangkok?
Primal designs and runs SEO, AI Search, advertising on Google, Meta, TikTok, YouTube and LINE, and marketing strategy for brands in Thailand. Social media, influencer marketing and creative sit with the same team in our Bangkok office, with colleagues in Kuala Lumpur and Singapore.
Does Primal work only with brands in Bangkok?
No. The team works with brands across Thailand, and runs programs in other Southeast Asian markets with colleagues in Kuala Lumpur and Singapore.
How does Primal report results?
Each program is reported against the leads and revenue it brings in, together with rankings, traffic and advertising results. Search, AI Search and advertising share an integrated strategy and a unified report, so you see every channel’s numbers in one place.
How does working with a marketing agency like Primal start?
With a 30-minute conversation with a senior strategist about your goals, your markets and your current results. A proposal with the scope, timeline and targets follows.
- 3Offices
- $1BClient Revenue
- 150+Agency Team
- 300+Brand Partners