SEO & PPC is
A Long-Term Strategy
- Successful SEO is long-term and Always-On strategy including PPC.
- You most likely will not see SEO rankings until month 8+ months.
- PPC delivers both a short-term and long-term ROI but can be limited.
- Both SEO and PPC are both long-term strategies, if POI is positive for both, they should be always on.
PPC stands for Pay-per-Click; it is a form of advertising in which you, the advertiser, pay each time someone clicks on your ad, regardless of whether or not they then complete the desired action, such as purchasing your product or service. PPC marketing can be carried out on a variety of platforms, including search engines like Google and Yahoo! Bing, and social media channels such as Facebook and Instagram. PPC is incredibly popular as it can generate significant ROI because your ad will only show to people who search for your keywords, so they’re more likely to carry out your desired action as they’re already expressing an interest in what you’re offering.
PPC is a very powerful marketing tool capable of driving incredible results for businesses. Many advertisers choose PPC marketing for its numerous benefits. One benefit is that your PPC campaigns are easy to track, measure, and analyse. By using the Google Ads tool combined with Google Analytics, you can see your Impressions, Clicks and Conversions. You can also see how much you’ve spent and the return you’re getting from your investment. PPC ads are very simple to set up and can be deployed with relatively little work and time-investment compared to other digital marketing techniques. A big benefit for smaller businesses is that you can set your budget and create ads even with a limited budget. Plus, you can tweak or pause your campaigns at any time, giving you full control.
PPC marketing is a fantastic way to drive traffic to your website and generate conversions, but if you’re new to the scene, it can be hard to know where to start and which channels are best to use. Let us explain a little more about each channel so that you can choose the right ones for your business type and budget.
Google Adwords is undoubtedly one of the most popular PPC advertising service channels as it’s the largest search engine in the world, giving you access to a potentially massive audience. However this benefit can also make your competition intense and increase your costs as you compete for keywords. Facebook offers similar advantages and disadvantages, but Facebook allows you to access even more niche target groups thanks to its targeting options. Yahoo! and Bing have teamed up to create Yahoo! Bing which allows you to access both of their audiences. The downside is that they have an undeniably smaller audience than Google, but this is reflected in the lower cost. The best way to decide which channel is right for you is to analyse your target audience and decide who you’re trying to reach. Then run a test on each platform and see which performs best. You can then increase or decrease your budget, or pause your campaign altogether, depending on the results.
While you can certainly undertake Pay-per-Click marketing by yourself, many choose to enlist the services of an experienced PPC marketing agency to generate results quickly and efficiently. By working with an agency providing PPC services in Thailand, you can relax knowing that your advertising is in safe hands, leaving you to focus on the areas of your business you’re more familiar with. You can still be involved in all aspects of creating the ad, setting the budget, and selecting your keywords, but with the guidance of experienced digital marketing and PPC marketing experts.
Primal is an experienced PPC marketing agency, built and run by the top digital talent in Thailand. We’re committed to achieving the very best results for our clients. Captivate your audience and reach new markets with our innovative PPC advertising services. We’re a Google Premier Partner, which is the highest level an agency can achieve. This means that we have met Google’s performance requirements for consistently delivering outstanding revenue and growth results for our clients. Furthermore, this signals that we are true experts when it comes to advertising through Google, so you can be assured that you’re working with an agency you can trust to deliver results for you.
PPC stands for Pay-per-Click.
Pay-per-Click is a form of advertising in which the advertiser pays each time someone clicks on their ad.
Create your ad, decide where to advertise, select your keywords, set your budget, and launch your ad.
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