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Brand awareness is the extent to which customers are able to recognise your product or service. Creating brand awareness in the digital age is no mean feat. Customers are bombarded with advertisements for different products and brands every minute of the day. So, it’s no wonder that customers can be fickle these days; enticed by the latest promotion or social media trend. That’s why it’s now more important than ever to build brand awareness and loyalty through clever digital marketing techniques.
In order to effectively build brand awareness you need to capture your customers where they spend most of their time online. Through in-depth customer research and insights you can place your brand at the heart of your target customers’ online activity and at the forefront of their minds. By doing so you’ll create brand awareness, loyalty, and achieve the ultimate goal: turning your online audience into valuable customers.
In order to generate meaningful brand awareness you need to use a variety of digital marketing techniques to target your audience where they spend time online. One size does not fit all so it’s important to use a strategy that targets a wide range of people in different ways.
Paid search is one of the most effective ways to increase your brand awareness. Video advertising allows you to present your product or service to customers at the time when they are browsing for similar topics on YouTube or visiting related websites to your niche. Advertising on social media platforms allows you to target your audience very precisely with branded content and messaging. Each platform differs, giving you the freedom to present your brand in the most authentic way possible by choosing the platforms that resonate most with you. This reinforces your brand’s credibility and puts it in the spotlight for consumers to take notice of. These are just some of the ways you can generate meaningful brand awareness; by using a rounded approach you will be able to build your brand online, increase your market share and improve your sales.
Work with Primal Thailand’s leading digital marketing and brand awareness agency, to increase your brand awareness. Our team of digital marketing experts are passionate about generating results for our clients. Make your brand stand out from the crowd with clever, up-to-date digital marketing techniques and brand marketing services. Get in touch today to find out what we can do for you.
MakroClick was aiming to increase market share from other competitors who already had e-commerce presence targeting both B2B and B2C so their primary objective was to enhance brand awareness and drive more sales across main provinces in Thailand.