Online remarketing, also commonly referred to as retargeting, is a popular form of digital marketing in which targeted ads and emails are sent to online users who have visited a specific website or app in the past but failed to perform a particular action, e.g., complete their sales transaction. Because companies are targeting past visitors and not existing customers, it’s called ‘re’-marketing; think of it as a second chance to convert or up-sell via online ad campaigns.
Remarketing can be done in different ways and with various ad platforms, such as Google and Facebook. In truth, not all website visitors disappear because they're not interested in what you have to offer. It might be that they’re taking time to think about it, are comparing competitor pricing or merely ran out of time to complete the transaction. Remarketing lets marketers reach out to these high-quality prospects and offer them a targeted incentive to complete their earlier action.
Beyond inquisitive browsers, the Google Ads online advertising platform offers savvy marketers an innovative remarketing service to reconnect with past customers and let them know about their brand’s latest products and services. This is absolutely the best way to leverage the historical transactional data that is stored in every Google Ads account. By extracting a list of past customers from the stored data, Google remarketing is essentially creating a separate classification of target customers.
By viewing details about a customer’s past purchases, such as amount spent, date purchased and number and type of products selected, advertisers have all the information required to target those customers again in a fresh new manner. The key to this approach is personalisation. Sending these past customers ads that appeal to them on a personal level is an effective way to lead customers back to your brand’s products and services. For example, someone who previously perused your collection of swimwear might be interested to know about your latest range of sustainably made suits.
For an effective remarketing strategy, you have to go where your target market is. Naturally, the Google Ad Network reaches the vast majority of customers online. But there are plenty of other digital marketing avenues where you can reach your customers and convince them to consider your products again.
Facebook Business Manager lets you upload customer databases to target their feeds, while you can also track and remarket to users who interact with your page through the Custom Audience feature. As a bonus, Facebook Business Manager is integrated with Instagram so you can target both audiences with one convenient platform.
Email remarketing is another useful solution, as you segment your audience based on how they interact with your website. By targeting specific groups, like those that have recently browsed your products or abandoned a shopping cart at the last minute, you can convert customers that are already interested in your business and have a far higher chance of completing their purchase.
There are plenty of stories on the Internet about brands which have been able to increase their conversion rates and their overall revenue by using the proven benefits of reaching out to past customers. This makes sense when you think about it. Previous customers represent a tried and faithful customer base. As mentioned above, you already know about their spending habits as well as their product preferences.
Why would you choose to spend the lion’s share of your advertising budget chasing customers that are new and, as such, represent an unknown quantity? Relying more on the data you have gleaned from past customers gives you an edge against your competition. Indeed, data shows that visitors who are retargeted with display ads are 70% more likely to convert. Furthermore, 25% of online viewers enjoy seeing retargeted ads. And finally, the CTR of a retargeted ad is ten times higher than that of a typical display ad. What’s not to love?
For Asian and international retailers alike, our remarketing agency in Bangkok can help conceptualise and run an ongoing sales strategy targeting your chosen audiences. We keep your sales strategy firmly in mind in providing tips, methodologies and general remarketing services that help you maximise your profits from online marketing. Primal will become your long-term partner in your endeavour to grow your brand’s name and visibility and increase your earnings.
We study your product line and get to know how your company operates. We also learn about your brand’s goals, over the short- and long-term, to better meet your ROI objectives. By acquiring all this information, we put ourselves in the best possible position to reach your online marketing goals in the most cost-effective and timely manner. If you want to work with an established remarketing agency with the skills and expertise to get the job done, reach out to our team today.
Like any marketing campaign, with a remarketing one, you need to consider your timeline, budget, goals, objectives, KPIs, target audience and CTA from the outset for optimal remarketing results.
Remarketing is the practice of serving ads to people who have already visited your website/app. It allows you to “follow” them around cyberspace on the websites/platforms they use most.
Within the Google Ads ecosystem, there are four types of remarketing ads available: 1) Standard, 2) Dynamic, 3) Remarketing Lists for Search Ads (RLSA) and 4) Video.
Remarketing (also known as retargeting) campaigns are an effective technique to reach, engage and convert potential customers who have previously visited your site or used your mobile app via display ads.
Online digital remarketing is a useful technique that allows marketers to stay connected and build brand awareness with a target audience who have not yet completed their purchase journey.
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