Programmatic Advertising Across Display, Video And Audio
Primal is a programmatic advertising agency in Thailand. We buy display, video and audio ads across ad exchanges with your audience data, and report every placement against your targets.
Brands That Run Their Media With Primal
One Campaign Across Many Publishers
Programmatic advertising in Thailand lets one campaign buy impressions across many news, lifestyle, video and audio publishers at once, through automated auctions that price each impression as the page or stream loads. The same buying tools reach your own customer lists and site visitors outside Google and Meta, and cap how often one person sees an ad across every publisher in the buy. Primal designs each programmatic campaign around who you need to reach, checks where the ads ran, and reports reach and conversions against your targets.
What Our Programmatic Advertising Services Cover
Our programmatic work has 6 parts. The strategy for your brand sets which come first.
- Media StrategyFormats, publishers, audiences and budget set against your reach and lead targets before any spend starts.
- Demand-Side Platform BuyingCampaigns run on a demand-side platform (DSP), the software that bids for each impression across ad exchanges as it becomes available.
- Audience DataYour customer lists and site visitors, targeting by page topic, and audience segments from data providers where the platform offers them.
- Display, Video And AudioBanner ads, video ads on publisher sites and apps, and audio ads on streaming and podcast platforms, each judged on the measure that fits it.
- Brand SafetyInclusion and exclusion lists, content category settings and viewability checks, so ads run on pages that suit your brand and in positions people can see.
- ReportingImpressions, viewability, reach and frequency, clicks, conversions, cost per thousand impressions (CPM) and return on ad spend (ROAS), with the list of sites and apps where your ads ran.
Recognised For Media Strategy And Data
Primal’s media work has won Gold for Performance Marketing and Bronze for Excellence In Media Strategy at the Marketing Excellence Awards in Thailand, and Primal was a finalist for Excellence In Data-Driven Marketing.
See All Awards- BronzeExcellence In Media StrategyMarketing Excellence Awards
- GoldPerformance MarketingMarketing Excellence Awards
- FinalistExcellence In Data-Driven MarketingMarketing Excellence Awards
- FinalistExcellence In Media StrategyMarketing Excellence Awards
More Advertising Services At Primal
Programmatic runs beside display, native and video advertising. Each has its own page, and an integrated team runs them within a unified budget.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
Native Advertising
Sponsored articles and recommended content on news and lifestyle sites.
YouTube Ads
Video ads on YouTube, set up for reach or for action.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
How Primal Programmatic Works
Five stages, from choosing the audience to reports that show where every impression ran.
Choose Audiences And Formats
Who to reach, which formats and publishers fit, and the targets for reach, cost per thousand impressions and conversions.
Results From Our Advertising Work
Travel And HospitalityThavorn Palm BeachThavorn Palm Beach51% Increase In Bookings51%Increase in bookings1467%Increase in revenue54%Increase in return on ad spend (ROAS)Search and display ads for a luxury resort on Karon Beach in Phuket, with micro-conversions and value-based bidding for better quality leads.View case study 
Education
Le Cordon Bleu42.15% Increase In Transactions In 3 Months42.15%Increase in transactions24xReturn on ad spend (ROAS)61.09%Increase in goal conversion rateGoogle search and display ads for Le Cordon Bleu’s long-term courses, with a tracking system to optimise them for local and international markets.View case study 
Travel And Hospitality
SpiceRoads Cycling48% Increase In Transactions In 3 Months48%Increase in transactions30%Increase in revenue15%Increase in conversion rateIntegrated Google Ads and Facebook campaigns for SpiceRoads Cycling in the low season, using the brand’s first-party data for search and display remarketing.View case study
Your Programmatic Advertising Questions Answered
Is programmatic advertising worth it for my brand?
Programmatic is worth it when you need reach beyond Google and Meta, or want to show ads to your own customer lists across many publishers at once. It needs a budget large enough to test audiences and formats. A small budget usually returns more on search and social first, and we say which fits in the first conversation.
How do I choose a programmatic advertising agency in Thailand?
Ask which demand-side platform the agency buys through, whether you will see the placement reports, how media costs and fees are shown, and which case studies it can share with figures. Check how it measures conversions beside reach.
How do you keep ads on suitable sites?
Each campaign runs with inclusion or exclusion lists, content category settings and frequency caps. The placement report is reviewed during the campaign, and sites that do not suit your brand are removed.
How is programmatic advertising reported?
Each report shows impressions, viewability, reach and frequency, clicks and conversions, with CPM and cost per acquisition (CPA), and the list of sites and apps where your ads ran.
Do you run programmatic campaigns outside Thailand?
Yes. One campaign can buy across several Southeast Asian markets, run with colleagues in our Kuala Lumpur and Singapore offices, with results in a unified report.
How much does programmatic advertising with Primal cost?
The media management fee depends on the number of channels and campaigns and the creative your campaigns need. Your ad spend is billed separately. Scope is set after a 30-minute call.
Speak To Our Programmatic Team
A 30-minute conversation with a senior media specialist about your audiences, your formats and the publishers your buyers read.
Request A ConversationOther Services You May Be Considering
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.
Lead Generation
Campaigns, landing pages and tracking set up to deliver qualified enquiries.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Content Marketing
Service pages, guides and articles written for buyers and for search.