Hotel SEO And Travel Marketing For Direct Bookings
Primal is a hospitality marketing agency in Thailand for hotels, resorts, airlines and travel agencies. Hotel search engine optimisation (SEO), AI Search and ads on Google and Meta run under an integrated strategy, reported on direct bookings and revenue.
An Integrated Travel Marketing Agency
Primal is a travel marketing agency working from our Bangkok office, with about 150 people across Bangkok, Kuala Lumpur and Singapore. For a hotel or resort, the same Primal team runs SEO for room, offer and destination pages in Thai and English, AI Search, Google Ads for people searching for a stay, and Meta ads for travellers researching a trip, with a unified report on bookings.
Results Reported On Direct Bookings
As a hospitality marketing agency in Thailand, Primal reports on bookings, revenue and the cost of each booking, channel by channel. When a guest books through your own booking engine, the booking and the guest’s contact details stay with you, so each report shows how much revenue came direct and which searches and ads brought it.
Hotel Marketing Designed Around Direct Bookings
A resort that takes most of its bookings through online travel agencies (OTAs) needs different work from a city hotel that fills rooms with business stays, and an airline or travel agency needs different work again. Primal starts with where your bookings come from today, then sets the strategy for hotel SEO, AI Search and ads to bring more of them to your own booking engine.
Work With A Google Premier Partner In Thailand
Google gives Premier Partner status each year to the leading 3% of participating companies in a country, and Primal holds it in Thailand for 2026. With our Meta Business Partner, LINE Agency Partner and HubSpot Certified Partner status, the team gets early access to new ad products, joint strategy work with the platforms and beta tests, so new ad formats reach your booking campaigns early.
Results For Travel And Hospitality Brands
Travel And HospitalityThavorn Palm BeachThavorn Palm Beach51% Increase In Bookings51%Increase in bookings1467%Increase in revenue54%Increase in return on ad spend (ROAS)Search and display ads for a luxury resort on Karon Beach in Phuket, with micro-conversions and value-based bidding for better quality leads.View case study 
Travel And HospitalityA Water ParkA Water Park20x Increase In Revenue In 3 MonthsTop 3Keyword ranking in search results21xIncrease in conversions20xIncrease in revenueSEO for a new water park, with keyword research, optimised descriptions of its rides and services, new articles for tourists and corporate clients, and a technical and site speed review.View case study 
Travel And Hospitality
Hilltop Wellness Resort2x Increase In Bookings Year On Year2xIncrease in bookings92%Increase in revenue57%Increase in return on ad spend (ROAS)Ad campaigns for a wellness resort in Phuket, set up from historical data, location tests and campaign objective tests while booking tracking was limited.View case study
Your Hotel Marketing Questions Answered
How do I choose a hotel marketing agency in Thailand?How do I choose a hotel marketing agency in Thailand?Ask how the agency reports direct bookings and revenue from your booking engine, which channels it runs, and who in the team works on your property. Check that hotel SEO, AI Search and Google and Meta ads sit with an integrated team, so the searches a campaign creates are measured in the same report.
What do your hotel marketing services include?What do your hotel marketing services include?Hotel SEO for room, offer and destination pages, a Google Business Profile for each property, AI Search citations in ChatGPT and Google AI Overviews, Google Ads for people searching for a stay, Meta ads for travellers researching a trip, and booking engine tracking that ties each channel to revenue.
How long until hotel SEO shows results?How long until hotel SEO shows results?Ads produce booking data as soon as tracking on your booking engine is in place. Technical fixes and Google Business Profile updates take weeks to show, and rankings for competitive terms, such as hotels in a city, take months, so ads and SEO run together from the start.
Do you work with hotels that target international travellers?Do you work with hotels that target international travellers?Yes. International SEO gives travellers in each source market a page in their own language, next to your Thai and English pages, and ads can run in each source market. Primal has offices in Bangkok, Kuala Lumpur and Singapore and sets the strategy for the 3 markets together.
Can you run marketing for airlines and travel agencies?Can you run marketing for airlines and travel agencies?Yes. For airlines and travel agencies, the same approach covers route, destination and package pages, ads for people searching for flights and holidays, and Meta ads for travellers researching a trip, reported on bookings and revenue. Primal has 300+ brand partners across its 3 offices.
Can you reduce how much we depend on online travel agencies?Can you reduce how much we depend on online travel agencies?Yes. Primal grows direct bookings through search, metasearch, Google Hotel Ads and campaigns for your own offers. The report shows direct bookings and their cost next to the commission you pay online travel agencies (OTAs), so you can see the share change month by month.
Do you run campaigns for events, weddings and dining?Do you run campaigns for events, weddings and dining?Yes. Each revenue line gets its own pages, search terms and campaigns, so wedding enquiries, meeting bookings and restaurant reservations are tracked and reported apart from room bookings, and budget goes to the line with the most dates or tables still open.
Speak To Our Hospitality Team
Tell us where your bookings come from today and the occupancy or revenue targets you need to reach. A senior specialist looks at your website, booking engine and campaigns before the first call.
Services For Hotels And Travel Brands
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
International SEO
A unified search strategy across several countries and languages, with the right page shown in each market.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.