Search Engine Marketing is a paid marketing strategy businesses use to increase their visibility on search engine results pages (SERPs). Essentially, businesses bid on keywords for their ads to appear, usually ahead of the organic search results. Brands will carefully select keywords related to their product or service so that when users search for those keywords, their ad is displayed. It’s important to select keywords that are a close match to your offering so that you do not waste marketing dollars paying for a click that isn’t likely to result in a sale, or will waste a potential customer’s time. Once you’ve selected your keywords, you set your bid and then the search engine uses a system to determine when your ads are shown. This system is called an Ad Auction, and it’s based on your Max CPC Bid, Quality Score and Ad Rank. These three factors determine which ads win the auction and get displayed.
Search Engine Marketing is effective as it targets users at just the right time - when they’re searching using keywords related to your product or service. This is far more effective than targeting people ‘cold’, which is what makes SEM so powerful and unique compared to other digital marketing tools.
As SEM Ads are usually found at the top of a search engine results page, they get great visibility. Users are most likely to click on the first result that’s displayed, so by putting your business in front of them at the right time, you’re increasing your chances of driving traffic to your website. However, these ads are always clearly displayed as such, with a title showing that they’re Ads. Some are purely text ads, while others have accompanying images, like the product carousels you see on Google. It’s important to create compelling ads that look different from your competitors’ ads. This can be achieved by using your keywords, clearly communicating your USP or offer, and having a strong call to action. You need to give people a reason to click on your ad.
You can target your ads using demographics, location, schedule and device. Demographic targeting will only display your ad to people who fit your set age and gender. Location targeting will only display your ad to those within the geographical area you have set. Schedule targeting will only display your ad at the times and days you’ve set. And device targeting will only display your ad to people using the devices you’ve selected. It’s this precise targeting that makes search engine marketing so effective.
The SEM networks allow you to monitor and measure your campaign results, but knowing what to do with that information isn’t always clear if you’re unfamiliar with digital marketing practices and terminology. That’s where an experienced search engine marketing agency service in Thailand can help you. Take the mystery out of SEM and other digital marketing techniques with the help of an experienced team of digital marketers passionate about producing results for clients.
Primal is Thailand’s leading digital marketing agency. We take a strategic and data-driven approach to digital marketing. Our mantra is: “When our clients grow, we grow,” and that’s why we only recommend the techniques and strategies that we use ourselves to promote the Primal brand. Our agency is made up of over 100 passionate digital marketing experts, all certified in their respective fields. We offer our clients full transparency so you can see exactly where your marketing budget is being spent. Take the hassle out of search engine marketing with the help of our experienced and dedicated team. We have over 170 5-star reviews on Google and countless awards under our belt, all of which are a testament to hard work and commitment to producing results for our clients. Get in touch today and see what we can do for your brand.
SEM stands for Search Engine Marketing.
Search Engine Marketing is a paid marketing strategy used to make your website appear on search engine results pages.
Search Engine Marketing works by bidding on keywords for your ad to appear on search engine results pages.
Simply choose an SEM network, conduct keyword research, select your target location, create an ad and set your bidding budget.
The ads that appear at the top of the first page of Google’s search results. They are clearly labelled as Ads.
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