Food And Beverage (F&B) Marketing Agency In Thailand
Primal is a restaurant marketing agency in Thailand for restaurant groups, cafes and F&B brands. Local search engine optimisation (SEO), AI Search and ads on Google, Meta and TikTok run under an integrated strategy, reported on orders and bookings.
An Integrated Team For Maps, Search And Ads
Primal is an F&B marketing agency in Thailand working from our Bangkok office, with about 150 people across Bangkok, Kuala Lumpur and Singapore. For a restaurant group, the same Primal team runs local SEO for each branch’s Google Business Profile, Google Ads for people searching near a branch, and Meta and TikTok ads for new menus and promotions, with a unified report across every branch.
Results Measured In Orders And Revenue
Primal reports restaurant marketing on orders, bookings, revenue, return on ad spend (ROAS) and the cost of each new customer, branch by branch. Calls, reservation forms, direction requests from Google Maps and orders on your ordering site are tracked to the search or the ad that brought them, and delivery app orders are shown beside them where the app can share the data, so you can see which branches and which channels bring customers in.
Restaurant Marketing Designed Around Each Branch
Digital marketing for restaurants starts with where orders and bookings come from today. A cafe with 1 branch needs different work from a chain with branches in several provinces, and a food brand sold in supermarkets and on Shopee needs different work again. Primal looks at your Google Maps listings, delivery app listings, ordering site and ads first, then maps out search, AI Search and ads around the channels that bring customers in.
Work With A Google Premier Partner In Thailand
Google gives Premier Partner status each year to the leading 3% of participating companies in a country, and Primal holds it in Thailand for 2026. With our Meta Business Partner, LINE Agency Partner and HubSpot Certified Partner status, the team gets early access to new ad products, joint strategy work with the platforms and beta tests, so new ad formats reach your restaurant campaigns early.
Results For Food And Beverage Brands
Food And BeverageA Dairy BrandA Dairy Brand142% Revenue Growth After A Change In Audience Targeting2.4xIncrease in revenue2.2xIncrease in purchases2.3xIncrease in return on ad spend (ROAS)Meta’s Advantage+ Audience added in phases to a dairy brand’s existing business-to-business campaigns, to reach more qualified prospects.View case study 
Food And BeverageThe Summer CoffeeThe Summer Coffee55% Increase In Purchase Value In 4 Months55%Increase in purchase value35%Lower cost per purchase60%Increase in average order valueFacebook CPAS ads for The Summer Coffee’s Shopee store in the off-season, aimed at the shoppers most likely to buy.View case study 
Food And Beverage
Birdies BKK62% Increase In Confirmed Bookings62%Increase in confirmed bookings40%Lower cost per acquisition (CPA)Facebook Ads for Birdies BKK in place of Google search ads, targeted by interests, behaviours and demographics to reach the people most likely to book.View case study
Your Restaurant Marketing Questions Answered
How do I choose a restaurant marketing agency in Thailand?How do I choose a restaurant marketing agency in Thailand?Ask for food and beverage case studies with order and revenue figures, who in the team works on your account, and how results are reported for each branch. Check that the agency runs Google Business Profile, search and ads together, so a promotion on Meta and the searches it creates on Google appear in a unified report.
What do your restaurant marketing services include?What do your restaurant marketing services include?Local SEO for each branch’s Google Business Profile and location page, SEO and AI Search for menu and brand searches, Google Ads for people searching near a branch, Meta and TikTok ads for new menus and promotions, and the tracking that ties each channel to orders and bookings. The strategy sets which parts come first.
How long until restaurant marketing shows results?How long until restaurant marketing shows results?Ads produce order and booking data as soon as tracking is in place. Fixes to Google Business Profiles and location pages take weeks to show in Google Maps, and rankings for competitive terms take months. The report shows calls, directions, bookings and orders by branch, month by month.
Do you work with restaurant chains with many branches?Do you work with restaurant chains with many branches?Yes. Each branch gets its own Google Business Profile and location page, with opening hours, menus and photos kept consistent, and ads can be set by the area each branch serves. Reports show results by branch as well as for the brand, so you can see which locations need more support.
Do you work with delivery apps and food brands that sell online?Do you work with delivery apps and food brands that sell online?Yes. Google and Meta ads can send people to your own ordering site or to your listing on a delivery app. For food brands that sell online, Primal runs ecommerce SEO and ads with Shopee and Lazada. The report shows orders by channel, so you can compare the cost of a direct order with a delivery app order.
Can you manage our Google Business Profiles?Can you manage our Google Business Profiles?Yes. Primal sets up and keeps the profile for each branch current, with menus, photos, hours and posts, answers reviews with you, and tracks the calls, directions and bookings that each listing produces in Google Maps.
Do you run campaigns for new branch openings?Do you run campaigns for new branch openings?Yes. An opening campaign covers the weeks before and after launch, with local search, Google Maps, Meta and TikTok ads within a radius of the branch, and offers tracked to visits and orders. The same approach can repeat for each opening.
Speak To Our Restaurant Marketing Team
Tell us how many branches you run, where orders come from today and the targets you need to reach. A senior specialist looks at your Google Business Profiles and ads before the first call.
Services For Restaurants And Food Brands
Local SEO
Google Business Profile, maps and local search for brands with branches or service areas in Thailand.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
TikTok Ads
TikTok campaigns for reach, leads and online orders.