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LINE Ads Agency For Brands In Thailand

Primal sets up and runs LINE Ads campaigns that reach buyers on LINE in Thailand, and reports them against the same targets as your Google, Meta and TikTok ads.

Trusted By 300+ Brand Partners

  • McDonald's
  • Central
  • SCG
  • Decathlon
  • Singha
  • Under Armour
  • Dusit Thani
  • Grand Seiko
  • Minor International
  • Onitsuka Tiger
  • GMM Grammy
  • Samsung
  • Land and Houses
  • IHG Hotels & Resorts
  • TrueID
  • Dior
  • Volleyball World
  • Panasonic
  • Pruksa
  • Clarins
  • Robinson
  • Canon
  • Jaspal
  • TUMI
  • Chiva-Som
  • Traveloka
  • Panpuri
  • Rajadamnern Stadium
  • Bayer
  • Boonthavorn
  • Stripe
  • Starbucks
  • Makro PRO
  • Unilever
  • Let's Relax
  • McDonald's
  • Central
  • SCG
  • Decathlon
  • Singha
  • Under Armour
  • Dusit Thani
  • Grand Seiko
  • Minor International
  • Onitsuka Tiger
  • GMM Grammy
  • Samsung
  • Land and Houses
  • IHG Hotels & Resorts
  • TrueID
  • Dior
  • Volleyball World
  • Panasonic
  • Pruksa
  • Clarins
  • Robinson
  • Canon
  • Jaspal
  • TUMI
  • Chiva-Som
  • Traveloka
  • Panpuri
  • Rajadamnern Stadium
  • Bayer
  • Boonthavorn
  • Stripe
  • Starbucks
  • Makro PRO
  • Unilever
  • Let's Relax
Two Primal colleagues reviewing a campaign on a laptop at their desks
Why LINE Ads

Integrated LINE Advertising In Thailand

A LINE Official Account (LINE OA) is your brand’s own account on LINE. LINE Ads is the paid side: on the LINE Ads platform, a brand pays to show ads to people on LINE. When LINE runs apart from your Google and Meta campaigns, each platform reports its own results and the same customer is claimed more than once. Primal is a LINE Agency Partner, a Google Premier Partner and a Meta Business Partner, and runs LINE Ads with your other paid channels within a unified budget and a unified report.

What We Do

What Our LINE Ads Services Cover

Our LINE Ads work in Thailand has 6 parts. The strategy for your brand sets which come first.

  • Campaign StrategyObjectives, budget and targets for your LINE Ads campaigns, agreed before spend starts and set beside the budgets for your other channels.
  • LINE Official AccountCampaigns set up with your LINE OA, whether an ad sends people to your account or to your website.
  • AudiencesTarget audiences chosen from who your buyers are and the areas you serve in Thailand, then tested against each other once campaigns are live.
  • Ad CreativeAd copy in Thai and English where your buyers use both, with images and video from the integrated Primal team, in several versions so they can be compared.
  • TrackingConversion tracking checked on your website before launch, so each lead and order from LINE Ads is recorded once beside your other channels.
  • ReportingA unified report on leads, orders and return on ad spend (ROAS) across LINE Ads and your other paid channels, against the targets we agree with you.

How We Run LINE Ads For Your Brand

Five stages, from tracking and targets to a budget split that changes with the results.

1/5

Set Up Tracking

Conversion tracking checked on your website for LINE Ads and your other channels, so each lead and order is recorded once.

Two Primal colleagues working at a desktop computer and a laptop
Recognised

Recognised For Our Social And Media Work

Primal’s paid media work has won Gold for Excellence In Social Media Marketing, Gold for Performance Marketing and Bronze for Excellence In Media Strategy at the Marketing Excellence Awards in Thailand.

See All Awards
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Bangkok

A LINE Ads Agency In Bangkok

Primal runs LINE Ads in Thailand from our Bangkok office at 29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road, with colleagues in Kuala Lumpur and Singapore, about 150 people across 3 offices. The same team runs your LINE, Google and Meta campaigns, writes ads in Thai and English where your buyers use both, and reports every channel against the same targets.

FAQ

Your LINE Ads Questions Answered

What is the LINE Ads platform?

LINE Ads is LINE’s own advertising product. On the LINE Ads platform, a brand pays to show ads to people on LINE. Primal sets up, runs and reports LINE Ads campaigns for brands in Thailand as a LINE Agency Partner.

How do LINE OA ads work with my LINE Official Account?

Your LINE OA is your brand’s own account on LINE, and LINE OA ads are the campaigns that send people to it. Other LINE Ads campaigns send people to your website. Primal runs both kinds under an integrated strategy, with a target for each.

How do I choose a LINE Ads agency in Thailand?

Ask each LINE Ads agency who will set up and run your campaigns, how it tracks leads and orders from LINE beside Google and Meta, and for case studies with figures on the platforms you intend to use. Check its platform partner status as well. Primal is a LINE Agency Partner, a Google Premier Partner and a Meta Business Partner.

Should LINE Ads replace my Facebook or Google ads?

Usually not. LINE Ads reaches people on LINE, Google reaches people who are searching, and Meta reaches people on Facebook and Instagram. The strategy sets the budget split from your targets and changes it when one channel returns more than another.

How long until LINE Ads shows results?

Ads can show as soon as a campaign is approved. A steady cost per lead usually takes a few months of testing ads and audiences. We set targets by month.

How much does LINE Ads management with Primal cost?

The media management fee depends on the number of campaigns and the creative your campaigns need. Your LINE Ads spend is billed separately. Scope is set after a 30-minute call.

Primal colleagues leaning over a table of laptops and notes in a meeting room

Speak To Our LINE Ads Team

A 30-minute conversation with a senior media specialist about LINE Ads, your LINE Official Account and how LINE fits with your other paid channels.

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30 Minute Call

Speak With Us

Book a quick call to see how we help you grow, without endlessly trying new agencies, waiting for a better year or hiring expensive in-house teams.

  • We learn about your business and your goals
  • We find where your growth can come from
  • You see the next steps: a strategy meeting, then launch
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