Digital Marketing For Clinics, Hospitals And Pharmacies
Primal designs healthcare digital marketing for hospitals, clinics and pharmacies in Thailand. Search engine optimisation (SEO), AI Search and ads run under an integrated strategy, reported on patient enquiries and appointments.
A Medical Marketing Agency In Bangkok
Primal is a medical marketing agency working from our Bangkok office at 29 Vanissa Building, Soi Chidlom, with about 150 people across Bangkok, Kuala Lumpur and Singapore. For healthcare brands, an integrated Primal team runs SEO for service and specialist pages, local search for each clinic, Google and Meta ads, and AI Search, with a unified report across them.
Results Reported On Patient Enquiries
Digital marketing for clinics and hospitals is judged on the enquiries it brings in. Primal tracks calls, LINE messages, booking forms and direction requests by location and by channel, with the cost of each enquiry. Where your booking system can share the data, enquiries are matched to appointments, so budget goes to the services and locations that patients book.
Healthcare Marketing Solutions Designed Around Patients
A private hospital with many specialist centres needs different work from a clinic group with branches across Bangkok, and both need different work from a pharmacy chain. Primal starts with how patients find you today, through search, maps, AI answers or ads, then maps out each channel around the services and locations you want more patients for.
Work With A Google Premier Partner In Thailand
Google gives Premier Partner status each year to the leading 3% of participating companies in a country, and Primal holds it in Thailand for 2026. With our Meta Business Partner, LINE Agency Partner and HubSpot Certified Partner status, the team gets early access to new ad products, joint strategy work with the platforms and beta tests, so new ad formats reach your campaigns early.
Results From Our Search And Ads Work
Healthcare
UNC90% Increase In ROAS Year On Year90%Increase in return on ad spend (ROAS)66%Revenue growth63%Lower Meta cost per purchaseMeta message ads for UNC switched from an engagement goal to a purchase goal, aimed at the people most likely to buy.View case study 
HealthcareAn Online Fitness CoachAn Online Fitness Coach2.2x Increase In Online Purchases2.2xIncrease in purchases63.2%Increase in return on ad spend (ROAS)81%Increase in add to cart actionsFacebook and Instagram ad campaigns for an online fitness coach, restructured around add-to-cart actions and run with dynamic ads.View case study 
Healthcare
Vejthani Hospital200% Increase In Bookings In 12 Months8M to 16MGrowth in web traffic2.4KKeywords on page 1 of Google200%Increase in bookings from international searchMultilingual SEO for Vejthani Hospital in 9 languages, with patient stories, doctor profiles and a faster website on mobile phones.View case study
Your Healthcare Marketing Questions Answered
How do I choose a healthcare marketing agency in Thailand?How do I choose a healthcare marketing agency in Thailand?Ask for the healthcare work the agency can show, who does the work on your account, and how it reports patient enquiries by location. Check that it runs search, AI Search and ads together, so a unified report shows where patients come from and what each enquiry costs.
What do your healthcare marketing services include?What do your healthcare marketing services include?SEO for service, specialist and location pages, Google Business Profile and local search for each clinic, AI Search citations, Google and Meta ads, and the call and form tracking that ties each channel to patient enquiries. The strategy sets which parts come first for your hospital, clinic group or pharmacy.
How long until healthcare marketing shows results?How long until healthcare marketing shows results?Ads produce enquiry data as soon as tracking is in place and the campaigns are live. Fixes to Google Business Profiles and websites usually show within weeks. SEO for competitive medical searches usually takes several months. Each stage has its own target, so progress is clear early.
How do you write ads for hospitals and clinics?How do you write ads for hospitals and clinics?Ad copy stays factual: the services, the specialists, the locations and how to book, with no comparison with other providers and no patient testimonials about treatment. Each ad and its landing page are checked before a campaign starts.
Do you work with pharmacies and health product brands?Do you work with pharmacies and health product brands?Yes. Pharmacies and health product brands use the same search and ads, with more weight on product pages, Google Shopping and marketplace stores such as Shopee and Lazada. Each product and its ad copy are checked before a campaign starts.
Do you work with hospitals and specialist centres?Do you work with hospitals and specialist centres?Yes. For a hospital, each department or specialist gets its own search terms and pages. For a specialist centre, the work centres on the conditions people search for. Both report appointment enquiries by department, so you see which services the campaigns are filling.
What happens in the first month?What happens in the first month?A review of your website, Google Business Profiles and current ads, tracking for calls, forms and LINE, an approach for each department or clinic, and the first campaigns live. You see the strategy and the tracking before any budget goes to media.
Speak To Our Healthcare Team
Tell us which services and locations you need more patients for. A senior specialist looks at your website, Google Business Profiles and ads before the first call.
Services For Healthcare Brands
Local SEO
Google Business Profile, maps and local search for brands with branches or service areas in Thailand.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.