PMax Ads Management From A Google Premier Partner
Primal is a Performance Max (PMax) agency in Thailand and a Google Premier Partner. We run PMax ads with the product feeds, assets, audience signals and conversion data each campaign needs.
One Campaign Across
- Search
- YouTube
- Display
- Maps
Brands That Work With Our Paid Search Team
One Campaign Across 6 Google Channels
A Google Performance Max campaign shows ads on Search, YouTube, Display, Discover, Gmail and Maps from a single budget, and Google’s bidding decides where each impression goes. That bidding learns only from what the campaign gives it. With an incomplete product feed, a small set of assets or conversion tracking that records the wrong actions, spend can go to placements that bring few buyers. Primal sets up each campaign with a complete feed, a full set of assets, audience signals from your own customer data and conversion values that match your revenue, then reads the search term insights to see what the spend bought.
What Our Performance Max Services Cover
Our Performance Max work in Thailand has 6 parts. The strategy for your account sets which come first.
- Product FeedsGoogle Merchant Center feeds with complete titles, prices, availability and product categories, so retail campaigns show the right items.
- Asset GroupsHeadlines, descriptions, images, videos and logos grouped by product line or audience, in Thai and English where your buyers use both, with new versions added where one performs poorly.
- Audience SignalsYour customer lists, site visitors and custom segments given to Google as the starting point for who each campaign should reach.
- Conversion DataConversion actions and values checked on your site, and offline conversions imported from your customer relationship management (CRM) system where it allows.
- Search Term InsightsThe search categories and terms behind your conversions, reviewed so brand terms and terms that do not fit are excluded, and shared with your search engine optimisation (SEO) work where we run both.
- ReportingRevenue, return on ad spend (ROAS) and cost per acquisition (CPA) reported by campaign and asset group against the targets we agree with you.
An Award-Winning Performance Marketing Agency
Primal’s paid media work won Gold for Performance Marketing at the Marketing Excellence Awards in Thailand, and was a finalist there for Excellence In Performance Marketing. A Primal pay-per-click (PPC) campaign was a finalist at the Search Engine Land Awards.
See All Awards- GoldPerformance MarketingMarketing Excellence Awards
- FinalistExcellence In Performance MarketingMarketing Excellence Awards
- FinalistBest Overall PPC Initiative Small BusinessSearch Engine Land Awards
Google Advertising Services At Primal
Performance Max runs beside the other Google campaign types. Each has its own page, and an integrated team runs them within a unified budget.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Google Shopping
Product feeds and Shopping campaigns for online stores.
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
YouTube Ads
Video ads on YouTube, set up for reach or for action.
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
How Primal Performance Max Works
Five stages, from tracking and feeds to a campaign that changes with what the search term insights show.
Check Conversion Tracking
Conversion actions and values checked on your site and in Google Ads, so bidding learns from purchases and qualified leads only.
Results From Our Paid Media Work
Technology
Rentokil Initial70% Increase In Conversions Year On Year70%Increase in conversions22%Increase in incremental revenue33%Lower cost per acquisition (CPA)Google Search and Performance Max ads with Smart Bidding 2.0 for Rentokil Initial, capturing leads from chats, calls and messaging apps as well as website forms.View case study 
Luxury Goods
PAÑPURI73% Increase In Revenue73%Increase in revenue29%Increase in return on ad spend (ROAS)Google video ads for awareness, then Google Search and Performance Max ads for purchases, for PAÑPURI’s new products in the festive season.View case study 
Travel And HospitalityA Large AquariumA Large Aquarium8x Increase In Return On Ad Spend8xIncrease in return on ad spend (ROAS)2xIncrease in conversion rate10xLower cost per acquisition (CPA)Search ads for a large aquarium on its best-performing keywords from past campaigns, with phrase and broad match in place of exact match brand terms and a landing page with a shorter path to purchase.View case study
Your Performance Max Questions Answered
How long does a PMax campaign take to show results?
Google’s bidding usually needs several weeks of conversion data before results settle, and longer in accounts with few conversions a month. Feed and tracking fixes can show within weeks. A steady return on ad spend usually takes a few months of asset and signal changes, and we set targets by month.
Is Performance Max right for my business?
Performance Max works best when the account records enough conversions for Google’s bidding to learn from, and when you can supply a product feed or a full set of images, videos and copy. For a brand with few conversions or one narrow service, a Search campaign is often the better place to start. We say which fits after we review your account.
Will Performance Max take conversions from my Search campaigns?
It can compete for some of the same searches. Google gives priority to a Search campaign when one of its exact match keywords is identical to the search. We add brand exclusions and negative keyword lists where Search already covers a term, and judge results on the total conversions across all your Google campaigns.
How do I choose a Performance Max agency in Thailand?
Ask how the agency checks conversion tracking before launch, how it reports results by asset group and search category, and which Performance Max case studies it can show with figures. Check its Google partner status as well. Primal is a Google Premier Partner.
Do you run PMax ads for lead generation as well as ecommerce?
Yes. For lead generation, the campaign uses your enquiry form as the conversion, with lead values or offline conversions from your CRM so bidding favours qualified leads. For ecommerce, it uses your Merchant Center feed and purchase values.
How much does Performance Max with Primal cost?
The media management fee depends on the number of channels and campaigns and the creative your campaigns need. Your ad spend is billed separately. Scope is set after a 30-minute call.
Speak To Our Performance Max Team
A 30-minute conversation with a senior media specialist about your feeds, your conversion data and where your PMax ads spend goes today.
Request A ConversationOther Services You May Be Considering
E-commerce SEO
Category and product pages that rank on Google, on Shopify, WooCommerce or Magento.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.