A TikTok Ads Agency That Makes And Tests Your Videos
Primal is a TikTok ads agency in Thailand, running TikTok ads from our Bangkok office for reach, leads and TikTok Shop orders, with short videos made for the platform and tested against each other.
Ads Run On
- TikTok
Brands That Work With Our Advertising Team
People Buy Without Leaving TikTok
With TikTok Shop, a viewer can watch a video, open the product and pay without leaving the app. For brands that sell on their own site, TikTok ads send viewers to a landing page instead. In both cases the ad has to work as a TikTok video, vertical and with sound, with the product in the first seconds. Primal makes and tests short videos for TikTok, and reports TikTok ads against the orders and leads they bring.
What Our TikTok Ads Services Cover
Our TikTok ads in Thailand run in 6 parts. The strategy for your brand sets which parts come first.
- In-Feed Video AdsVertical video ads in the For You feed, set up for reach, site visits, leads or app installs.
- TikTok Shopping AdsTikTok shopping ads for TikTok Shop sellers, run as GMV Max campaigns, TikTok’s automated campaign type for Shop orders (GMV stands for gross merchandise value).
- Spark AdsPosts from your own TikTok account run as ads, so the views and likes stay on the original post.
- Video CreativeShort vertical videos written in Thai or English and edited for TikTok, in several versions per campaign so they can be tested.
- Conversion TrackingThe TikTok Pixel and events on your site, or your TikTok Shop data, so each order or lead is recorded against the ad.
- ReportingReach, views, leads, orders and return on ad spend (ROAS), reported against the targets we agree with you.
Recognised For Social Media And Performance Marketing
Primal’s paid media work has won Gold for Excellence In Social Media Marketing, Gold for Performance Marketing and Bronze for Excellence In Media Strategy at the Marketing Excellence Awards in Thailand, and was a Finalist for Excellence In Performance Marketing.
See All Awards- GoldExcellence In Social Media MarketingMarketing Excellence Awards
- GoldPerformance MarketingMarketing Excellence Awards
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Performance MarketingMarketing Excellence Awards
Advertising Services At Primal
Each paid channel has its own page, from Facebook to Meta’s Collaborative Performance Advertising Solution (CPAS) for Shopee and Lazada stores. An integrated team runs them within a unified budget.
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
Instagram Advertising
Instagram Feed, Stories and Reels ads, run and reported with your Meta campaigns.
YouTube Ads
Video ads on YouTube, set up for reach or for action.
CPAS Ads
Collaborative Performance Advertising Solution (CPAS) campaigns with retailers such as Shopee and Lazada, measured on retailer orders.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
How Primal TikTok Ads Works
Five stages, from the set-up your account needs to an approach that changes with the results.
Set-Up
TikTok Ads Manager, the TikTok Pixel and, for sellers, the link to your TikTok Shop, checked before spend starts.
Results From Our Advertising Work
RetailA Thai Department StoreA Thai Department Store91.7% Increase In Purchases On TikTok Shop In 3 Months91.7%Increase in purchases on TikTok Shop4xIncrease in return on ad spend (ROAS)4.5xIncrease in conversion rateTikTok LIVE Shopping Ads for a Thai department store, with the budget shifted from awareness goals to revenue and purchase goals and reviewed each month.View case study 
RetailA Department StoreA Department Store2x Increase In Purchases On TikTok Shop In 3 Months2xIncrease in purchases on TikTok Shop22%Increase in checkouts2.6xIncrease in conversionsTikTok Shop ads for a department store, split across video, LIVE and product shopping ads and centred on its best-selling products.View case study 
Fashion
CC-OO87x Increase In ROAS Over Last Year’s Lunar New Year189xIncremental return on ad spend (ROAS)87xIncrease in ROAS86%Lower cost per acquisition (CPA)Lunar New Year Facebook ads for CC-OO, split by gender, aimed at Facebook’s In-Market audience and refined with A/B tests on the creative.View case study
Your TikTok Ads Questions Answered
Are TikTok ads in Thailand worth it for my brand?
They are worth testing when your buyers use TikTok and your product can be shown in a short video, as with food, beauty, fashion and online stores. For business-to-business services TikTok is usually a smaller part of the media mix, beside search.
Do you run ads for TikTok Shop?
Yes. Ads for TikTok Shop now run as GMV Max campaigns, which TikTok made the default and only supported campaign type for Shop ads in 2025. Primal sets the return target, supplies the videos and reports orders and revenue from your Shop.
Who makes the videos for TikTok ads?
The integrated Primal team writes and edits the ad videos, and can use footage you already have. Spark Ads can also run posts from your own TikTok account as ads.
Can TikTok ads bring leads as well as orders?
Yes. TikTok ads can send viewers to a landing page on your site, where each enquiry is recorded in your own analytics and customer records. Primal sets up lead campaigns with the same tracking as ecommerce campaigns.
How do I choose a TikTok ads agency?
Ask for figures from TikTok campaigns, how the agency tests video, how orders and leads are tracked back to each ad, and who writes and edits the creative.
How much do TikTok ads with Primal cost?
The media management fee depends on the number of channels and campaigns and the creative your campaigns need. Your ad spend is billed separately. Scope is set after a 30-minute call.
Speak To Our TikTok Ads Team
A 30-minute conversation with a senior media specialist about your TikTok ads, your videos and the orders and leads you want from the spend.
Request A ConversationOther Services You May Be Considering
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