A YouTube Advertising Agency For Brands In Thailand
Primal is a YouTube advertising agency in Thailand and a Google Premier Partner, designing in-stream, Shorts and Demand Gen campaigns from our Bangkok office around reach, leads and revenue.
Brands That Advertise With Primal
Video Reaches Buyers Before They Search
A buyer in Thailand may watch your video on YouTube today and search for your brand next week. YouTube campaigns do one of two jobs: reach and recall, with in-stream, bumper and Shorts ads, or action, with Demand Gen campaigns that send viewers to your site. Primal designs each campaign for one job, with the video length each placement needs, measures it on the result that job should bring, and checks the change in searches for your brand that follows.
What Our YouTube Advertising Services Cover
Our YouTube advertising work in Thailand has 6 parts. The strategy for your brand sets which come first.
- In-Stream AdsAds that play before, during or after other videos, skippable after 5 seconds or non-skippable, chosen by what the campaign needs.
- Shorts AdsVertical video ads between Shorts on phones, for brands whose buyers watch short video.
- Bumper AdsAds of 6 seconds or less that cannot be skipped, used to repeat one message to people who have seen a longer ad.
- Demand Gen CampaignsVideo and image ads on YouTube, Discover and Gmail with a link to your site, with bidding set toward leads or purchases.
- Audience TargetingCustomer lists, people who watched your videos or visited your site, in-market and custom segments, and the channels and topics your buyers watch.
- MeasurementViews, view rate, reach and frequency, conversions and return on ad spend (ROAS), with Brand Lift studies where the budget qualifies, reported against the targets we agree with you.
Award-Winning Media Strategy
Primal’s media work has won Gold for Performance Marketing and Bronze for Excellence In Media Strategy at the Marketing Excellence Awards in Thailand, with finalist places for Excellence In Media Strategy and Excellence In Performance Marketing.
See All Awards- GoldPerformance MarketingMarketing Excellence Awards
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Performance MarketingMarketing Excellence Awards
More Advertising Services At Primal
YouTube runs beside the other Google campaigns and short video on TikTok. Each has its own page, and an integrated team runs them within a unified budget.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
Programmatic Advertising
Automated buying of display and video ads across premium publishers.
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
How Primal YouTube Works
Five stages, from the job each campaign does to reports on views, reach and the actions that followed.
Set The Job
Reach, consideration or action, with a target for each, such as cost per view, cost per thousand impressions (CPM) or cost per lead.
Results From Our Advertising Work
Retail
Huxley250% Increase In ROAS Over Past Banner Campaigns250%Increase in ROAS over past banner campaigns10xLower cost per click than past banner campaigns721Purchases in the Brand Day campaignFacebook CPAS ads for Huxley’s Lazada store, with dynamic carousel ads for prospecting in place of the past banner campaigns.View case study 
Luxury Goods
PAÑPURI73% Increase In Revenue73%Increase in revenue29%Increase in return on ad spend (ROAS)Google video ads for awareness, then Google Search and Performance Max ads for purchases, for PAÑPURI’s new products in the festive season.View case study 
Travel And HospitalityThavorn Palm BeachThavorn Palm Beach51% Increase In Bookings51%Increase in bookings1467%Increase in revenue54%Increase in return on ad spend (ROAS)Search and display ads for a luxury resort on Karon Beach in Phuket, with micro-conversions and value-based bidding for better quality leads.View case study
Your YouTube Advertising Questions Answered
How do I choose a YouTube ads agency?
Ask how the agency matches each video to a format, how it measures results beyond views, and which campaigns it can show with figures. Check its Google partner status as well. Primal is a Google Premier Partner, and our team in Thailand runs YouTube ads from our Bangkok office.
Do I need new videos to advertise on YouTube?
Your existing brand or product videos can often run as in-stream ads, with shorter cuts for bumper and Shorts placements. We review the videos you have and say which formats they fit and what is missing.
How does Primal report on YouTube ads?
Each report shows views, view rate, reach and frequency, clicks and conversions, and the change in searches for your brand where it can be measured, against the targets agreed at the start.
How long until YouTube ads show results?
Reach and view campaigns deliver as soon as the ads are approved. Demand Gen and other conversion campaigns need several weeks of conversion data for bidding to settle, and a steady cost per lead usually takes a few months of video and audience tests.
Can YouTube ads run with our Google Search campaigns?
Yes. Primal runs YouTube, Search and Performance Max (PMax) under an integrated strategy, so people who watched your video can be shown your search ads, and the budget split follows the results.
How much do YouTube ads with Primal cost?
The media management fee depends on the number of channels and campaigns and the creative your campaigns need. Your ad spend is billed separately. Scope is set after a 30-minute call.
Speak To Our YouTube Advertising Team
A 30-minute conversation with a senior media specialist about your videos, your audiences and what YouTube advertising in Thailand can do for your brand.
Request A ConversationOther Services You May Be Considering
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Content Marketing
Service pages, guides and articles written for buyers and for search.
Lead Generation
Campaigns, landing pages and tracking set up to deliver qualified enquiries.