Local SEO is the practice of keeping a website ranked highly in local website searches. By doing this, a business is explicitly concentrating their efforts against local competition. If you are neglecting to put in place a local SEO strategy, you are not making the most of your website, no matter how attractive and modern it might be. A static website is an ineffective website.
Local search engine optimisation is similar to general SEO in that it is all about the visibility of a website or specific web page in a search engine's results; these are unpaid results, often referred to as "organic" or "earned" results. And don’t think this is just for stores without a physical location, i.e., online, this is not the case. Local SEO is as important for brick-and-mortar stores as virtual ones. What matters is that the products and services listed on your website are the first one’s being shown to online users when they are searching for that specific product or service you offer.
Local SEO is also essential in terms of your company’s ability to grow and prosper in the face of ever-growing competition. The Internet has become extremely pervasive in terms of brand marketing, but local SEO ensures your business reaches its target market. No matter your industry or product strategised local SEO services boost profits in a competitive marketplace. Remember: four out of five consumers use search to find local information, which means if your business isn't actively engaged in local search, you’re missing out on 80% of your potential customer base.
You have probably made a significant investment in your website, so why not make it work for you? A strategic local SEO for business campaign can make a big difference in the amount of foot traffic and paying customers you receive. It can route people away from your competitors and straight to your door. It can also turn your brand from a neighbourhood entity into a regional one. On average people turn to Google 3-4 times a day to make searches, wouldn’t you like one of them to lead to your door?
Local SEO in Bangkok provides two options in the way marketers can go about promoting their website content: ‘Country Targeting’ and ‘Language Targeting’. Let’s assume that you have a smaller company like a restaurant. You want to grow your brand, but you want to do it in a manageable way. Country Targeting, also called geo-targeting, allows you to add content to your website that addresses the needs of potential customers in your immediate area, not regionally or internationally.
Conversely, with Language Targeting you can add regional languages containing accurate translations of your chosen keywords. For a company in the Bangkok area, you might include Thai, English, Chinese, Burmese and maybe variations of Thai such as the Isaan dialect. This helps you cast a wider net we mentioned earlier to attract customers from outside your neighbourhood. At the end of day, all businesses need to do more to attract local clientele; especially as relevant local searches account for 46% of all online searches. In today’s burgeoning online economy, e-commerce shopping, and in this scenario food delivery, is another area of surging demand that any local business should be a part of.
Primal is a local SEO agency that has a thorough understanding of all SEO techniques. We live and work in the Bangkok area, affording us great insight into the needs of local businesses. Thanks to our team of local and international experts, we know the Thai and foreign marketing landscape very well. We understand shoppers’ search habits and have amassed quantifiable data to help us plan and execute award-winning campaigns.
Having quantifiable knowledge and experience working in the region is what set’s Primal apart from the competition. Fully understanding the environment of our clients and target customers, plus the online world gives us a distinct advantage over other SEO companies. Whether you want to grow your company’s business locally or regionally, Primal can provide the expertise and services to skyrocket your local reach and engagement, and thus enhance your bottom line. Give us a call today to start turbocharging your local SEO.
Local SEO helps businesses promote their products and services to local prospects. Search engines rely on signals like local content, social media pages and links to provide these relevant results.
Even if you're not a brick-and-mortar store, you can still benefit from Google Maps SEO exposure. Simply go to Google My Business and either ‘claim’ or make a new listing.
Formerly Google+, setting up a Google My Business account is straightforward, simply go to google.com/business and follow the steps through creation, verification and content set-up (photos, videos, description, etc.).
Via search engines like Google, Yelp, Bing, Yahoo, Baidu, etc. local SEO helps businesses promote their products and services online to the right local customers at the right time.
For a business to effectively establish local SEO, a Google My Business SEO listing is more important than content marketing, email marketing, advertising, directory listings and social media pages.
If you’re a local business, you must participate in local SEO to capture your percentage of the local market. Remember, local searches account for 46% of all online searches.
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