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The Primal team gathered in our Bangkok office

The People Who Lead The Work

Every program at Primal is led by senior practitioners, each with a discipline and the markets they run.

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  • 3Offices in Thailand, Malaysia and Singapore
  • 150Team members working across the 3 offices
  • 6Disciplines, each with its own lead
The Model

Clear Ownership, Senior Review, One Integrated Team

At Primal, every client knows who is responsible for their work. Each discipline and each product has a lead who decides the approach and reviews the work before it goes live. Clients meet the leadership team in strategy sessions and material reviews, and the views Primal publishes carry these leaders’ names.

Primal’s Leaders

  • Mark, CEO & Founder at PrimalMarkCEO & FounderCEO & Founder. Mark started Primal in Bangkok in 2015.
  • Ben, General Manager at PrimalBenGeneral ManagerGeneral Manager. The team and discipline leads in Bangkok report to Ben.
  • Joy, Account Director at PrimalJoyAccount DirectorAccount Director. Joy leads the client services team in Kuala Lumpur.
  • Milk, Performance Marketing Manager at PrimalMilkPerformance Marketing ManagerPerformance Marketing Manager. Milk leads the performance marketing team in Bangkok.
  • Tai, Content Manager at PrimalTaiContent ManagerContent Manager. Tai leads the content team of writers and editors.
  • Chiara, Performance Marketing Team Lead at PrimalChiaraPerformance Marketing Team LeadPerformance Marketing Team Lead. Chiara leads performance marketing in Kuala Lumpur.
  • Thuch, Media Team Lead at PrimalThuchMedia Team LeadTeam Lead. Thuch leads a client services team in Bangkok.
  • Chet, Technical Director at PrimalChetTechnical DirectorTechnical Director. Chet leads the technical team of search specialists, developers and outreach specialists.
  • Eric, Search Team Lead at PrimalEricSearch Team LeadTeam Lead. Eric leads a client services team in Bangkok.
  • Jeanny, Media Team Lead at PrimalJeannyMedia Team LeadTeam Lead. Jeanny leads a client services team in Bangkok.
  • Shasha, Enterprise Team Lead at PrimalShashaEnterprise Team LeadTeam Lead, Enterprise. Shasha leads the enterprise client services team.
  • Neil, Art Director at PrimalNeilArt DirectorArt Director. Neil leads the creative team of designers and content creators.
  • Ploen, Search Team Lead at PrimalPloenSearch Team LeadTeam Lead. Ploen leads a client services team in Bangkok.
  • Pear, Head of Search Integration at PrimalPearHead of Search IntegrationHead of Search Integration. Pear leads ElevateSEO™.
  • Sun, Data Analytics Lead at PrimalSunData Analytics LeadData Analytics Lead. Sun leads data analytics at Primal.
  • Tum, People & Culture Manager at PrimalTumPeople & Culture ManagerPeople & Culture Manager. Tum leads the People & Culture team: hiring, HR and office administration.
The Primal team working together in our Bangkok office

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The leadership team directs the work. Start with a 30-minute call with a senior strategist in our Bangkok office about your marketing program.

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