Digital Marketing Services Run By An Integrated Team
Primal’s digital marketing services in Thailand cover search engine optimisation (SEO), AI Search, advertising, social media, creative, web design and marketing strategy. An integrated team sets the channel mix, so budget goes to the channels that return the most and every report uses the same numbers.
Brands That Use Our Digital Marketing Services
Every Channel On The Same Strategy
When SEO, AI Search, advertising and social media sit with different suppliers, each one reports its own numbers and nobody is accountable for the overall result. Primal is an SEO and digital marketing agency that sets the strategy for every channel together, with one senior lead accountable for the targets, so a change in one channel changes the approach for the others. The team works from our Bangkok office on Soi Chidlom, with colleagues in Kuala Lumpur and Singapore: about 150 people across 3 offices.
Our Services
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
Answer Engine Optimisation
Clear answers to buyer questions, marked up so answer engines and Google can quote them.
Generative Engine Optimisation
Content and brand mentions that generative AI tools draw on when they write an answer.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Local SEO
Google Business Profile, maps and local search for brands with branches or service areas in Thailand.
E-commerce SEO
Category and product pages that rank on Google, on Shopify, WooCommerce or Magento.
Enterprise SEO
SEO for large sites with many pages, several teams and strict release processes.
International SEO
A unified search strategy across several countries and languages, with the right page shown in each market.
Backlink Building
Links from relevant Thai and regional publishers, earned through editorial outreach.
Google Penalty Recovery
Find what triggered a Google penalty, fix it and file the reconsideration request.
Content Marketing
Service pages, guides and articles written for buyers and for search.
ElevateSEO™
Primal’s AI Search and SEO solution for Google rankings and AI citations, run as an integrated program.
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Google Shopping
Product feeds and Shopping campaigns for online stores.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
Programmatic Advertising
Automated buying of display and video ads across premium publishers.
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
Instagram Advertising
Instagram Feed, Stories and Reels ads, run and reported with your Meta campaigns.
CPAS Ads
Collaborative Performance Advertising Solution (CPAS) campaigns with retailers such as Shopee and Lazada, measured on retailer orders.
YouTube Ads
Video ads on YouTube, set up for reach or for action.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
LINE Ads
LINE Ads campaigns that reach buyers on LINE, run and reported with your other paid channels.
ChatGPT Ads
Campaigns on the advertising formats inside ChatGPT.
Native Advertising
Sponsored articles and recommended content on news and lifestyle sites.
Social Media
Content calendars, posting and page management for your brand’s social media, reported against the agreed targets.
Influencer Marketing
Influencers whose audiences match your buyers, selected and briefed, with results measured alongside your ad campaigns.
Creative
Video, photo and graphic production for your brand’s ads and social media.
Production
Video, photos, animation and artwork made for your digital campaigns, from the script to the final edit.
Web Design
Websites designed for your buyers and for search, and quick to load on phones.
Web Development
Custom websites and web applications, from WordPress to custom code.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.
How An Engagement With Primal Runs
Five stages, from the first conversation to a strategy that changes with the results.
Conversation
A senior strategist learns your goals, your markets and your current results.
Results From Our Digital Marketing Services
Sports Retail
Decathlon124% Increase In Traffic In 6 Months124%Increase in traffic47%Increase in clicks21%Increase in click-through rateMost traffic came from branded keywords. Primal focused on generic search queries to grow non-branded organic traffic.View case study 
Food And Beverage
McDonald’s100% Of The Purchase Target Met In 1 Month19.96xReturn on ad spend against the previous campaign, Seafood651Orders a day in week 1, Larb McShaker Fries109%Of the in-store purchase target, McSharing Box II6 menu launches for McDonald’s, from performance campaigns for the Seafood and Taste of Thai lines to video, key visuals, social media and influencer content for 4 launches in Thailand.View case study 
Multi-Market
Under Armour350% Reduction In Cost Per Order Over 6 Months350%Reduction in cost per order266%Increase in reach across 7 countries2,506%Increase in ad recall liftRevenue growth for Under Armour in 7 markets across Asia, for brand.com and marketplace.View case study
Your Digital Marketing Services Questions Answered
Which digital marketing services does Primal offer in Thailand?
SEO, AI Search, advertising on Google, Meta, TikTok, YouTube and LINE, social media, influencer marketing, creative and production, web design and development, landing pages, conversion rate optimisation (CRO), content marketing and marketing strategy, all from an integrated team in our Bangkok office.
Can I start with one service?
Yes. Many programs start with one service, such as SEO or Google Ads, and add others once the results show where the next return is.
How do you report results across services?
A unified report covers every channel you run with us, measured against the targets agreed at the start, so you see the result of the program and of each channel.
Do your digital marketing services cover markets outside Thailand?
Yes. Programs can run across several Southeast Asian markets with colleagues in our Kuala Lumpur and Singapore offices.
Who runs my account?
A senior practitioner leads the strategy from the first conversation. The integrated Primal team delivers across the services in scope, with specialists brought in where a channel needs them.
Accelerate Your Marketing Outcomes With A Leader In Marketing Services
A 30-minute conversation with a senior strategist about your goals and the services that fit them.
Request A Conversation