ChatGPT Ads Shown Below The Answers Your Buyers Read
Primal sets up and runs ChatGPT ads for brands in Thailand, beside the AI search work that aims to get your brand cited in ChatGPT answers.
Ads Run In
- ChatGPT
Brands That Work With Primal On Search And Advertising
Ads That Appear Below ChatGPT Answers
ChatGPT ads appear below the end of an answer, labelled as sponsored and kept separate from the answer, and OpenAI matches each ad to the topic of the conversation. OpenAI’s Help Center lists Thailand among the countries where self-service Ads Manager is available (read 2026-10-20), and the legal entity that advertises and is billed must be based in Thailand. ChatGPT advertising is new, so Primal runs it as a measured test beside the channels that already bring you leads, with the reporting OpenAI offers today: impressions, clicks, click-through rate and spend.
What Our ChatGPT Advertising Services Cover
Our ChatGPT ads work has 6 parts, funded from your search and advertising budget. The strategy for your brand sets which come first.
- Conversation ResearchThe questions and tasks people bring to ChatGPT in your category, to decide where an ad would be useful to them.
- Ads Manager Set-UpAn OpenAI Ads Manager account for your business, with billing, members and permissions set up.
- Ads And Context HintsAd titles, copy, landing pages, context hints and targeting selections, the inputs OpenAI uses to match an ad to a conversation.
- Product Feed CampaignsProduct feed campaigns for online stores, where Ads Manager supports them for your catalogue.
- Landing Pages And TrackingThe page a person reaches after the click, with your own analytics recording the leads and orders that follow.
- ReportingImpressions, clicks, click-through rate and spend from Ads Manager, beside leads and orders from your analytics.
Recognised For Paid Media
Primal’s paid media work has won Gold for Performance Marketing and Bronze for Excellence In Media Strategy at the Marketing Excellence Awards in Thailand, and was a finalist for Excellence In Data-Driven Marketing.
See All Awards- GoldPerformance MarketingMarketing Excellence Awards
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Data-Driven MarketingMarketing Excellence Awards
Search And Advertising Services At Primal
ChatGPT ads sit beside search engine optimisation (SEO) for AI answers, which Primal runs as AI SEO, and beside your other paid channels. An integrated team runs them within a unified budget.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
How A ChatGPT Ads Test Works
Five stages, from the conversations your buyers have with ChatGPT to an approach that changes with the results.
Questions
The questions and tasks people bring to ChatGPT in your category, to decide where an ad would help them.
Results From Our Advertising Work
Finance
Omise146% Increase In Leads In 3 Months146%Increase in leads325.7%Increase in sign-up conversions from Google Ads68%Lower cost per leadGoogle search ads for Omise in a semantic campaign structure, with remarketing lists, bidding tests and A/B tests of its landing pages.View case study 
AutomotiveA Battery Replacement ServiceA Battery Replacement Service39% Lower Cost Per Lead Month On Month79%Increase in conversions77%Increase in conversion rate39%Lower cost per acquisition (CPA)A new campaign structure for a battery replacement service’s search ads, with A/B tests of Responsive Search Ads against Call Ads.View case study 
Technology
Rentokil Initial70% Increase In Conversions Year On Year70%Increase in conversions22%Increase in incremental revenue33%Lower cost per acquisition (CPA)Google Search and Performance Max ads with Smart Bidding 2.0 for Rentokil Initial, capturing leads from chats, calls and messaging apps as well as website forms.View case study
Your ChatGPT Ads Questions Answered
How do businesses advertise in ChatGPT through Ads Manager?
OpenAI’s Ads Manager is self-service for eligible businesses in the countries OpenAI lists in its Help Center, and the legal entity that advertises and is billed must be based in that country. On 2026-10-20 that list included Thailand. Primal checks these conditions for your business first, then sets up and runs the account for you.
Who sees ChatGPT ads?
People who use ChatGPT without a paid subscription or on ChatGPT Go. OpenAI does not show ads to accounts it identifies as under 18, or on Plus, Pro, Business, Enterprise and Edu accounts. Ads appear below the end of an answer, labelled as sponsored, and are not placed near conversations about personal health, mental health or politics.
Will ChatGPT ads change what ChatGPT says about my brand?
No. OpenAI states that ads are kept separate from answers and do not influence what ChatGPT says. To be mentioned in the answers themselves, your brand needs AI search work, which Primal runs as AI SEO and ElevateSEO™. ChatGPT advertising and AI SEO can be run together.
Is ChatGPT advertising worth testing now?
It is worth a test budget when your buyers use ChatGPT to research what you sell. The channel is new and Ads Manager reports impressions, clicks, click-through rate and spend, so Primal measures leads and orders in your own analytics and compares the cost with your other channels before more budget goes in.
Can every business advertise in ChatGPT?
OpenAI’s ad policies set which businesses can advertise. Political advertising is not allowed, and advertisers in regulated categories such as health and financial services must meet OpenAI’s eligibility criteria first. Primal checks your category against those policies before setting up a campaign.
How much does ChatGPT ads with Primal cost?
The media management fee depends on the number of channels and campaigns and the creative your campaigns need. Your ad spend is billed separately. Scope is set after a 30-minute call.
Speak To Our Paid Media Team
A 30-minute conversation with a senior media specialist about ChatGPT ads, your AI search visibility and where a test fits your budget.
Request A ConversationOther Services You May Be Considering
Generative Engine Optimisation
Content and brand mentions that generative AI tools draw on when they write an answer.
Answer Engine Optimisation
Clear answers to buyer questions, marked up so answer engines and Google can quote them.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.