A Shopify SEO Agency For Online Stores In Thailand
Primal is an ecommerce search engine optimisation (SEO) agency in Thailand. We design your category pages, product pages and site structure around the searches shoppers make before they order, on Shopify, WooCommerce or Magento.
Trusted By 300+ Brand Partners
Shoppers Search Before They Order
Shoppers in Thailand search on Google before they order, in Thai and in English, and more of them now ask ChatGPT and Gemini which product to choose. Your own store appears in those searches when its category and product pages use the words shoppers type and load fast on a phone. Orders from organic search carry no marketplace commission and no cost per click.
What Our Ecommerce SEO Services Cover
Our SEO for ecommerce stores in Thailand has 6 parts. The strategy sets which come first for your store.
- Category PagesCategory and collection pages matched to the searches shoppers make before they pick a product, in Thai and English, with copy, headings and internal links.
- Product PagesTitles, descriptions and images written for the words shoppers use, with your own copy where many stores share the manufacturer’s text.
- Faceted NavigationFilters for size, colour and price can create many near-identical pages. We decide which filter pages Google should index and keep the rest out.
- Product Structured DataProduct markup for price, stock and ratings, so Google can show them beside your listing in the results.
- Technical SEO And SpeedPage speed, crawling and indexing, out-of-stock and discontinued products, and platform changes managed to keep the rankings you have.
- Revenue ReportingOrganic revenue, orders and rankings per category, from Google Analytics and Google Search Console.
Ecommerce SEO On Your Platform
Primal works as a Shopify SEO agency and a WooCommerce SEO agency for online stores in Thailand, and with Magento stores too. Each platform limits what you can change, so the approach starts with yours.
- 01
Shopify SEO
Shopify fixes some page addresses, such as /products/ and /collections/, and can show one product under several addresses. We point internal links at the main product page, edit theme templates for titles and structured data, and keep apps from slowing the store.
- 02
WooCommerce SEO
WooCommerce runs on WordPress, so speed depends on the hosting, the theme and the plugins. We set up category and product addresses, tidy tag and filter pages, and add product structured data where the theme leaves it out.
- 03
Magento SEO
Magento (Adobe Commerce) stores often carry large catalogues and layered filters. We control which filter pages Google can crawl, tell Google which version of each page to index across store views, and schedule releases with your developers.
Recognised For Ecommerce And Search Work
Primal’s search and ecommerce work has won regional and global awards, including Bronze for Best eCommerce Campaign Content Marketing at the Asia eCommerce Awards and Agency Of The Year SEO at the Search Engine Land Awards.
See All Awards- BronzeBest eCommerce Campaign Content MarketingAsia eCommerce Awards
- WinnerAgency Of The Year SEOSearch Engine Land Awards
More Search Services At Primal
Ecommerce SEO is one part of your wider search strategy. Each part has its own page, and an integrated team runs them together.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Local SEO
Google Business Profile, maps and local search for brands with branches or service areas in Thailand.
Enterprise SEO
SEO for large sites with many pages, several teams and strict release processes.
International SEO
A unified search strategy across several countries and languages, with the right page shown in each market.
Backlink Building
Links from relevant Thai and regional publishers, earned through editorial outreach.
Google Penalty Recovery
Find what triggered a Google penalty, fix it and file the reconsideration request.
Content Marketing
Service pages, guides and articles written for buyers and for search.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
ElevateSEO™
Primal’s AI Search and SEO solution for Google rankings and AI citations, run as an integrated program.
How We Run Ecommerce SEO For Your Store
Five stages, from where your store ranks today to a strategy that changes with your range and your season.
Store Review
Rankings, organic revenue and crawl data for your categories and products, against the stores that take your shoppers.
Results From Our Search Programs
Retail
Siam T.V.347% Increase In Organic Transactions In 6 Months347%Increase in organic transactions238%Increase in clicks266%Increase in impressionsTechnical SEO for Siam T.V.’s website, fixing the problems that stopped Google from crawling and indexing its pages.View case study 
Retail
Zojirushi484.21% Increase In Purchase Key Events In 5 Months73%Increase in clicks5.3xIncrease in key events5.8xIncrease in purchase key eventsSEO for Zojirushi’s high-value product pages, with richer product content and technical updates that overcame the website’s JavaScript limits.View case study 
RetailA Wholesale CentreA Wholesale Centre197% Increase In Organic Conversions In 2 Months258%Increase in search visibility306%Increase in organic traffic197%Increase in organic conversionsA review of a wholesale centre’s website after its relaunch, with fixes for crawling and indexing and SEO focused on the product categories with the most room to grow.View case study
Your Ecommerce SEO Questions Answered
How long does ecommerce SEO take to show results?
Technical fixes and template changes can change rankings within weeks. Competitive categories usually take several months of content and links. The strategy sets targets by month for your main categories.
Is ecommerce SEO worth it if we already sell on Shopee and Lazada?
Marketplace listings rank inside the marketplace. Your own store’s category and product pages rank on Google, and orders from them carry no marketplace commission. A brand can run both, with the marketplace for reach and its own store for margin and customer data.
How do I choose an ecommerce SEO agency in Thailand?
Ask for case studies with numbers, how the agency handles filter pages and product structured data on your platform, and how it reports organic revenue beside rankings. Be careful with any promise of a fixed ranking.
What do your ecommerce SEO services include?
Category and product pages, faceted navigation, product structured data, speed and technical fixes, content and links, and reporting on organic revenue. The strategy for your store sets which parts come first.
Can you help when we change ecommerce platforms?
Yes. A platform change, such as WooCommerce to Shopify, changes most page addresses. We map every old address to its new page with redirects, check the structured data and track rankings through the change.
How much does ecommerce SEO with Primal cost?
Ecommerce SEO at Primal runs inside an ElevateSEO™ program. The fee depends on how many pages and markets the work covers and how much content and link work it needs. Scope is set after a 30-minute call.
Talk To Our Ecommerce Team
A 30-minute conversation with a senior search specialist from our Bangkok office about your store, your platform and the category searches that matter to your revenue.
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