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A woman in an orange safety vest holding a tablet and a stylus in a warehouse aisle, looking up at the shelves

How A Wholesale Centre Grew Conversions 197% In 2 Months

Project Scope: Strategy, Search, Data

The Challenge

This wholesale centre serves business owners and runs promotions on a wide range of products. It sells both to other businesses and to individual shoppers, and it wanted its online and offline channels to work together.

The company had just relaunched its website. After the migration, several parts of the new site needed work, above all slow page loading and low Core Web Vitals scores. Core Web Vitals are Google’s measures of how quickly and smoothly a page loads and responds for a visitor. These problems lowered the site’s performance and made it harder to use.

A large warehouse with tall blue and orange racks full of goods on both sides of a wide aisle

Our Approach

Primal began the search engine optimisation (SEO) work with a full review of the website after the migration, to find and fix the problems that limited its performance. The review looked for the specific problems that stopped Google’s bots from crawling and indexing the site properly. These bots are the programs that read web pages and add them to Google’s index.

Primal also chose the product categories with the most room to grow and focused the SEO work on them, so the effort went where it could make the biggest difference.

  • Pallets of plastic-wrapped boxes and stacked cardboard tubes on a warehouse floor, with orange racks behind them
  • Four workers in white hard hats and orange safety vests around a pallet of goods and a pallet truck, seen from above
  • A man and a woman in orange safety vests reading a tablet and a clipboard together in a warehouse

Outcomes Achieved

Primal removed the problems that blocked Google’s bots, so the site could be crawled and indexed smoothly. The website also became easier to reach and easier to use. At the same time, the SEO work went into the product categories with the most room to grow.

The website performed better, and the problems that followed the migration were resolved. Search visibility, how visible the website is in search results, rose 258%. Organic traffic, the visits that come from unpaid search results, rose 306%, and organic conversions rose 197%.

  • 258%Increase in Search Visibility
  • 306%Increase in Organic Traffic
  • 197%Increase in Organic Conversions

Key Insights

  • A full review after the website migration found the problems that stopped Google’s bots from crawling and indexing the new site properly.
  • Primal focused the SEO work on the product categories with the most room to grow.
  • Search visibility rose 258%, organic traffic rose 306%, and organic conversions rose 197%.

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