A Native Ads Agency For Brands In Thailand
Primal is a native ads agency in Thailand. We place sponsored articles and recommended content on news and lifestyle sites, and report the readers, clicks and enquiries each placement brings.
Trusted By 300+ Brand Partners
Ads That Read Like The Page Around Them
Native ads take the format of the site they appear on, such as a sponsored article on a news site or a recommended story under an article, labelled as sponsored. Readers choose them the way they choose any article, by the headline and the image. Primal designs native advertising in Thailand around the questions your buyers ask, writes headlines and articles in Thai and English that answer them, and sends readers to a page with a clear next step.
What Our Native Advertising Services Cover
Our native work has 6 parts. The strategy for your brand sets which come first.
- Sponsored ArticlesArticles on news and lifestyle sites, written to answer a buyer question and labelled as sponsored content.
- Recommended ContentHeadline and image ads in the recommended story units under articles on publisher sites, linking to your article or landing page.
- In-Feed Native AdsAds in the article lists of publisher sites and apps, in the same layout as the stories around them.
- Headline And Image TestsSeveral headlines and images for each article, compared on click-through rate (CTR) and on what readers do after the click.
- Destination PagesArticle and landing pages that give readers a clear next step, with tracking checked before launch.
- ReportingImpressions, clicks, reading time, enquiries, cost per acquisition (CPA) and return on ad spend (ROAS), reported by publisher and by headline against the targets we agree with you.
Recognised For Media Strategy
Primal’s media work has won Bronze for Excellence In Media Strategy and Gold for Performance Marketing at the Marketing Excellence Awards in Thailand, and was a finalist for Excellence In Media Strategy.
See All Awards- BronzeExcellence In Media StrategyMarketing Excellence Awards
- GoldPerformance MarketingMarketing Excellence Awards
- FinalistExcellence In Media StrategyMarketing Excellence Awards
More Advertising Services At Primal
Native advertising runs beside display, programmatic and social ads. Each has its own page, and an integrated team runs them within a unified budget.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
Programmatic Advertising
Automated buying of display and video ads across premium publishers.
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
YouTube Ads
Video ads on YouTube, set up for reach or for action.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
Native Ads For Readers In Thailand
Primal’s advertising team in Thailand works from our Bangkok office at 29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road. Our team of about 150 people works across 3 offices, in Bangkok, Kuala Lumpur and Singapore. We write native headlines and sponsored articles in Thai and English where your buyers read both, and target placements by province or city, so spend goes to readers in the places you serve.
How Primal Native Works
Five stages, from your buyers’ questions to reports by publisher and by headline.
Find The Questions
The questions your buyers ask before they enquire, taken from your search data and the enquiries you receive.
Results From Our Advertising Work
TechnologyTPS RentalTPS Rental30% Increase In Revenue Year On Year163%Increase in conversion rate30%Increase in revenue47%Lower cost per acquisition (CPA)Ads on highly competitive keywords with a smart bidding strategy for TPS Rental, aimed at more LINE contacts and better-quality leads.View case study 
Travel And Hospitality
SpiceRoads Cycling48% Increase In Transactions In 3 Months48%Increase in transactions30%Increase in revenue15%Increase in conversion rateIntegrated Google Ads and Facebook campaigns for SpiceRoads Cycling in the low season, using the brand’s first-party data for search and display remarketing.View case study 
Education
Krutoo46.65% Increase In Conversion Rate In 1 Month13.07%Increase in click share46.65%Increase in conversion rate24.35%Lower cost per leadAn A/B test of AI Max in Google Ads against Krutoo’s existing campaign structure, with Primal checking the keywords and ad copy it produced.View case study
Your Native Advertising Questions Answered
Is native advertising worth it for a business in Thailand?
Native advertising is worth it when your buyers research before they decide, and an article can answer their questions better than a short ad. It suits considered purchases such as property, education, finance and healthcare. It is judged on what readers do after the click, so we report enquiries beside clicks.
How do I choose a native ads agency?
Ask who writes the articles and headlines, how the agency tests them, whether reports show results by publisher and by headline, and how enquiries from native readers are tracked on your site.
Are native ads labelled as advertising?
Yes. Sponsored articles and recommended content carry a sponsored or advertisement label set by the publisher or the ad network. We write the copy to be useful to the reader with that label in place.
How long until native advertising shows results?
Clicks start as soon as the placements are approved. Finding the headlines, images and publishers that bring enquiries usually takes several weeks of tests, and a steady cost per enquiry usually takes a few months.
Can native ads run with our search and social campaigns?
Yes. Readers who clicked a native ad can be shown remarketing ads on Google and Meta, and Primal runs native, search and social advertising within a unified budget and a unified report.
How much does native advertising with Primal cost?
The media management fee depends on the number of channels and campaigns and the creative your campaigns need. Your ad spend is billed separately. Scope is set after a 30-minute call.
Speak To Our Native Advertising Team
A 30-minute conversation with a senior media specialist about the questions your buyers ask and where native ads can reach them.
Request A ConversationOther Services You May Be Considering
Content Marketing
Service pages, guides and articles written for buyers and for search.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.