The Challenge
TPS Rental rents out event equipment of every kind in Thailand. Its team has decades of experience and looks after each event from start to finish.
The company wanted more revenue, through more useful conversations with customers on its website and more customers contacting it through LINE. Most of its enquiries had always come by phone. Its own efforts to win more leads through LINE had not worked as expected, and the LINE leads it did get were not of the quality it needed.
It needed a better way to reach potential customers on LINE and turn those chats into qualified leads.
Our Approach
Primal designed the campaign to get the most from TPS Rental’s budget, with the ads focused on highly competitive keywords. The aim was to reach the right potential customers more efficiently and to spend the budget where it would have the biggest effect.
The approach included a detailed campaign setup and a smart bidding strategy to get the most out of the budget. The goal was more contacts through LINE and better-quality leads that would bring in more revenue.
Outcomes Achieved
Aiming the ads at highly competitive keywords and refining the bidding strategy within the campaign raised the number of LINE contacts significantly. The quality of the leads improved as well, and they now matched what TPS Rental was looking for more closely. The campaign met its main goals and had a positive effect on revenue.
The conversion rate rose 163% and revenue grew 30% year on year. Within 5 months, the cost per acquisition (CPA) fell 47%.
The results show the value of a targeted approach led by data on LINE, where customers interact differently from more traditional channels.
- 163%Increase in Conversion Rate
- 30%Increase in Revenue
- 47%Lower Cost Per Acquisition (CPA)
Key Insights
- Most enquiries came by phone and LINE leads were below the quality TPS Rental needed, so the campaign aimed at more LINE contacts and better leads.
- Ads focused on highly competitive keywords, with a smart bidding strategy, put the budget where it would have the biggest effect.
- The conversion rate rose 163% and revenue grew 30% year on year.
- Customers on LINE interact differently from more traditional channels, so a targeted approach led by data matters there.
