The Challenge
Siam T.V. is an electronics store in the north of Thailand. It sells home electrical appliances from a wide range of brands.
The store wanted shoppers across the whole of Thailand to find it online, not only shoppers in the north.
Online, Siam T.V. competed with large e-commerce websites and marketplaces. The keywords it wanted to rank for were also highly competitive.
Our Approach
Primal proposed search engine optimisation (SEO) to make the Siam T.V. website more visible in Google search.
Primal wrote a technical SEO strategy, so that Google’s crawlers could find and read the site’s pages more easily.
Outcomes Achieved
To carry out the strategy, Primal fixed the problems that stopped Google from crawling and indexing the site’s useful content, duplicate content among them. Pages that did not need to be indexed were removed. Primal also optimised the on-page SEO, the content and code of each page, in line with expertise, authoritativeness and trustworthiness (E-A-T).
Organic transactions grew 347%. Clicks grew 238%, and impressions grew 266%.
- 347%Increase in Organic Transactions
- 238%Increase in Clicks
- 266%Increase in Impressions
Key Insights
- Siam T.V. competed with large e-commerce websites and marketplaces for highly competitive keywords.
- The work was technical SEO. Primal fixed the problems that stopped Google from crawling and indexing the site’s useful content.
- Duplicate content was fixed, and pages that did not need to be indexed were removed.
- Organic transactions grew 347%, and clicks grew 238%.
