The Challenge
This new water park in Thailand wants to bring in international tourists and companies arranging team-building days for their staff. It looked to search engine optimisation (SEO) for long-term growth.
The website had 2 problems. It scored low on site speed, and its content was thin and not optimised, the service information and the blog articles most of all. Both could lower the park’s visibility in search results and its appeal to visitors from abroad.
Our Approach
Primal started with detailed keyword research on the park’s services and on blog topics that interest tourists. The aim was to find the search terms that would bring traffic to the website and raise awareness of the brand.
With the keywords chosen, the next step was to rewrite the website content with optimised descriptions of the rides and the services around them. We also scheduled a detailed technical and site speed review, to find and fix anything that could hurt the website’s performance and its SEO ranking.
Outcomes Achieved
Once the target keywords were confirmed, Primal put the content strategy into action. We optimised the existing content and wrote new articles on the park’s attractions, aimed at international tourists and corporate clients.
At the same time, the technical and site speed review led to changes that cut loading times and improved the experience of using the website. With the content and technical work done together, revenue grew 20x in 3 months, conversions grew 21x and the website reached a top 3 keyword ranking in search results.
- Top 3Keyword Ranking in Search Results
- 21xIncrease in Conversions
- 20xIncrease in Revenue
Key Insights
- Keyword research on the park’s services and on topics tourists read about set the search terms the new content was written for.
- The content work and the technical and site speed review ran at the same time, so the website gained new content and faster loading together.
- Revenue grew 20x and conversions grew 21x, and the website reached a top 3 keyword ranking.
