The Challenge
Le Cordon Bleu is a culinary institute known around the world, with courses in culinary arts, wine and management. Bangkok, where it runs a school, is a large city with many cultures and traditions. It is also a centre for education that draws international students from many countries.
The brand was already well known, but most of its bookings came from short courses. Le Cordon Bleu asked Primal to bring in more online conversions for its long-term courses.
Our Approach
Primal designed and ran Google search ads and Google display ads, with conversions as the main goal.
We also set up a tracking system, so that each campaign could be optimised for both the local market and the international market.
Outcomes Achieved
The search and display campaigns focused on conversions, and the tracking system let Primal optimise them for local and international audiences.
In 3 months, compared with the period before, transactions rose 42.15% and the goal conversion rate rose 61.09%. Within the first 2 months of the campaigns, the return on ad spend (ROAS) was 24x.
- 42.15%Increase in Transactions
- 24xReturn on Ad Spend (ROAS)
- 61.09%Increase in Goal Conversion Rate
Key Insights
- Most bookings came from short courses, so the campaigns aimed at online conversions for the long-term courses.
- Google search ads and display ads, with a tracking system behind them, let Primal optimise for the local and the international market.
- Transactions rose 42.15% in 3 months, and the ROAS was 24x within the first 2 months.
