The Challenge
Nejireo is the online fasteners shop of Hanshin Neji (Thailand), a Japanese fasteners company. It sells high-quality bolts, screws, nuts, washers, pins and other fasteners made in Japan, under the slogan No Neji, No Life.
Even with products of this quality, the company’s website did not rank for any keyword related to them. With so little visibility in search results, it was hard for the company to reach its target audience and the people who could become customers.
Our Approach
The main aim was to make the website easier to find and to bring in more organic traffic, the visitors who arrive from unpaid search results. Primal started by finding relevant keywords with the potential to raise the site’s visibility in organic search, as the base for better rankings.
Primal also carried out a technical review of the website to find and fix its problems, including pages that were not indexed on Google. This made sure the site was technically optimised for the chosen keywords and for the search engine optimisation (SEO) strategy.
Outcomes Achieved
Primal then carried out the SEO strategy. We placed the relevant keywords throughout the website and optimised its content, so that it would show up more often in search results and attract more organic traffic. At the same time, we fixed the pages that were not indexed on Google, so that search engines could crawl and index the site’s pages.
Nejireo’s website became more visible online, ranked higher in search results and drew more organic traffic. Within 4 months, organic goal completions grew 1,421%. Organic impressions grew 289% and organic clicks grew 275% over the same 4 months.
- 289%Increase in Organic Impressions
- 275%Increase in Organic Clicks
- 1,421%Increase in Organic Goal Completions
Key Insights
- Before the project, the website did not rank for any keyword related to the fasteners it sells.
- The work started with relevant keywords and a technical review of the site, which found pages that were not indexed on Google.
- Organic goal completions grew 1,421% within 4 months. Organic impressions grew 289% and organic clicks grew 275%.
