The Challenge
MonkeyEveryday is an online learning platform for students at every level, with intensive tutoring, exam preparation, assessment and study guidance in one place. Its own line is “Get better anywhere and better everyday”.
Already an established name in education, MonkeyEveryday wanted to become the leading online education platform. To get there, it had to be easier to find online and bring more leads to its website. The website had also been through a staging phase, so it needed search engine optimisation (SEO) work to make sure search engines could read and rank it.
Our Approach
Primal started with a strategy for the whole website. The first step was a list of target keywords with the potential to bring relevant leads to the site.
Next, Primal improved the website structure so it followed SEO good practice. A technical review of the site found what was stopping its pages from being indexed, and Primal removed those problems. Primal also set up server-side rendering to improve the website’s performance.
The approach matched new content to the intent behind each keyword. The keywords aimed directly at students went into the content, so the pages would appear more often in search results.
Outcomes Achieved
Primal put the strategy into practice for MonkeyEveryday. The website structure was brought in line with SEO good practice, the indexing problems found in the technical review were fixed, and server-side rendering gave visitors a better experience on the site.
New content used the keywords that matched what potential students were searching for, which made the website more visible in search results. Within 3 months, website users rose 446%. Sessions, the number of visits to the site, rose 620%, and organic clicks, the clicks from unpaid search results, rose 133%.
- 446%Increase in Website Users
- 620%Increase in Sessions
- 133%Increase in Organic Clicks
Key Insights
- MonkeyEveryday’s website had been through a staging phase and needed SEO work before search engines could read and rank it.
- A technical review found what was stopping pages from being indexed. Primal fixed those problems and set up server-side rendering.
- Content written around the keywords that students search for made the website more visible in search results.
- Within 3 months, website users rose 446%, sessions 620% and organic clicks 133%.
