The Challenge
Sabai arom is an essential oil brand. It wants more people to use essential oils for self-care, to look after their physical, mental and emotional well-being. The brand’s own line for this is Your daily dose of happiness.
The main challenge was awareness. Sabai arom wanted more people to know the brand and to find its website through organic search, the unpaid results on a search engine. At the same time, it wanted the website’s rankings in search results to rise steadily over time.
The brand’s expectations were high, so Primal needed a strategy that covered every part of the goal.
Our Approach
Primal’s search engine optimisation (SEO) work started with in-depth keyword research, to find the search terms most relevant and valuable to the brand.
Next came a content strategy. Primal set out informative content written for the people the brand wanted to reach.
The approach also covered an on-site review of the website and changes to its structure, so that it performed better in search engines. The aim was to bring the right audience to the website, give them useful content, grow organic traffic and raise the website’s rankings.
Outcomes Achieved
Primal worked the chosen keywords into the content, so that it matched the target audience’s interests and gave useful information about Sabai arom’s products. The on-site changes and the new website structure made it easier for search engines to crawl and index the website, which raised its overall visibility.
Sabai arom’s awareness and visibility grew, and organic traffic to its website grew steadily. The brand became a reliable, informative source for people looking for essential oils for self-care, and the results went beyond what the brand expected.
Within 6 months, goal completions rose 6900%, impressions rose 461.0% and clicks rose 212.4%. A goal completion is recorded each time a visitor completes an action that the website’s analytics is set up to track as a goal.
- 461.0%Increase in Impressions
- 212.4%Increase in Clicks
- 6900%Increase in Goal Completions
Key Insights
- The goal was awareness, so the work aimed at organic search, the unpaid results that bring people to the website.
- The search terms found in the keyword research went into informative content written for the brand’s audience.
- Changes to the website’s structure made it easier for search engines to crawl and index the site.
- Goal completions rose 6900% in 6 months. Impressions rose 461.0% and clicks rose 212.4%.
