The Challenge
This hair transplant centre in Bangkok works in a specialist field. It treats every aspect of hair growth and gives patients complete care for their hair follicles.
The centre had the expertise, but its market is competitive. It wanted to raise awareness of its brand and get more engagement from its customers, and reaching both goals needed a clear strategy, carried out well.
Our Approach
Primal’s search engine optimisation (SEO) work began with keyword research. The team studied search data about the centre’s target audience to find the keywords that would make the website more visible to those people.
Primal then mapped out the website’s content to make its pages relevant to high-intent search keywords.
As part of the approach, Primal ran a thorough on-site technical SEO review, so the website would be technically sound.
Outcomes Achieved
Primal added the researched keywords to the website’s content, to make the site more visible to the target audience and bring in relevant traffic. New content written for the high-intent keywords raised the website’s performance in search engines, and the technical review left the site sound and ready to meet its goals.
In 6 months, goal conversions rose 606%, organic clicks rose 316% and organic impressions rose 208%. Awareness of the centre’s brand grew, and so did engagement from its customers.
- 208%Increase in Organic Impressions
- 316%Increase in Organic Clicks
- 606%Increase in Goal Conversions
Key Insights
- Keyword research on the target audience’s search data showed which keywords would make the website more visible to them, and those keywords went into the site’s content.
- New content was mapped out and written for high-intent search keywords, which raised the website’s performance in search engines.
- An on-site technical SEO review made sure the website was technically sound.
- In 6 months, goal conversions rose 606% and organic clicks rose 316%.
