The Challenge
Nonbiri88 helps people in Thailand buy goods from Japan. It shops, takes pre-orders and bids for items on behalf of its customers. It also runs the logistics, shipping the goods from Japan to Thailand by sea with the tax clearance included.
When the work began, the Nonbiri88 website was poorly structured because of limits in its content management system (CMS). Its content was spread across the site and had not been written with search engine optimisation (SEO) in mind. The brand wanted more brand awareness and more organic traffic, the visits that come from unpaid search results, and it wanted its pages on the first page of search results.
Our Approach
Primal based the approach on SEO. The work began with a full technical check of the website to find anything that stopped search engines from crawling its pages, and each problem it found was removed.
Primal then improved the structure of the website and made its navigation easier for search engines to follow. Keyword research matched to the client’s business guided new, original content and a new blog, and link building from relevant websites helped the pages rank higher in search results.
Outcomes Achieved
The SEO strategy brought together the technical check, a clearer site structure, original content, a blog, link building and navigation that search engines can follow, all guided by keyword research that fits the client’s business. Together they gave Nonbiri88 strong growth in users and visits, as the results below show. The sessions figure was measured after the onsite changes were made.
- 332%Increase in Users
- 329%Increase in New Users
- 305%Increase in Sessions
Key Insights
- A poorly structured website with scattered content was the problem, so the work started with a technical check and removed what stopped search engines crawling the pages.
- Keyword research matched to the business guided the new content and the blog, and link building from relevant websites supported them.
- Users grew 332%, new users grew 329% and sessions grew 305%.
