The Challenge
UGO supplies electric golf carts in Thailand. The company keeps developing its products and services to a high standard of quality, and delivers electric vehicles to customers in Thailand and in international markets. Its aim is to improve Thailand’s environment and the well-being of its people through vehicles that run on alternative energy.
UGO came to Primal with a search visibility problem. Its website did not have enough content on its pages to target the keywords that mattered. Without content written for the way people in Thailand search, its main products did not rank well, and UGO had little organic visibility in a competitive market for electric vehicles.
Our Approach
Primal designed a search engine optimisation (SEO) programme for UGO’s website. We optimised its core service pages, each with a clear call to action that guides visitors step by step towards a purchase.
We studied the keywords that competing brands ranked for and UGO did not, then wrote targeted content of high quality to fill those gaps. We also targeted long-tail keywords, the longer and more specific searches, to reach people with a clear intent to buy an electric golf cart in Thailand.
Outcomes Achieved
The new content covered the topics that matter in the electric golf cart industry and filled the keyword gaps against competing brands, which strengthened UGO’s position in its market.
Content written for long-tail searches lifted UGO’s rankings, brought more relevant organic traffic to the website and brought in more qualified leads. When people in Thailand searched for electric golf carts, UGO appeared on the first page of results for its most valuable keywords.
- 47%Increase in Organic Impressions
- 94%Of Keywords on Page 1 of Google
- 76%Increase in Organic Returning Users
Key Insights
- Too little content on the website kept UGO’s main products from ranking for the keywords that mattered.
- The keywords competing brands ranked for showed where UGO had no content, and new content filled those gaps.
- Long-tail keywords reached people with a clear intent to buy an electric golf cart.
- 94% of UGO’s keywords reached page 1 of Google in 6 months. Organic impressions grew 47% and organic returning users grew 76%.
