The Challenge
This brand sells effervescent multivitamin tablets, which it describes as support for everyday energy. Its marketing had been mainly offline, which left the brand with little visibility online.
The brand saw that it needed a new approach, one that reached people who search online for answers to their health questions. Its main goal was to inform the market about its product.
Our Approach
Primal set out to raise the brand’s visibility online with content and search engine optimisation (SEO). The first step was to make sure the website’s content was high quality, well written and directly relevant to the target audience.
Keyword research showed which topics were relevant to that audience, and Primal used those keywords in blog posts. Primal also decided to optimise the website’s SEO elements, including its title tags, meta descriptions and header tags, so that search engines could read the site more easily.
Outcomes Achieved
Primal then put the strategy into practice. It revised the website’s content to meet high quality standards and to answer the needs and questions of the target audience, so that the content informed and engaged visitors.
New blog posts used the keywords from the research to improve search visibility, and the title tags and meta descriptions were optimised so that search engines could read the site more easily. The brand became more visible online and began to inform the market about its products. Within 3 months, clicks rose 162%, sessions rose 156% and users rose 153%.
- 153%Increase in Users
- 162%Increase in Clicks
- 156%Increase in Sessions
Key Insights
- An integrated strategy combined high-quality content, blog posts based on keyword research and optimised title tags, meta descriptions and header tags.
- A brand that had marketed itself mainly offline became more visible online and began to inform the market about its products.
- Within 3 months, clicks rose 162% and sessions rose 156%.
