The Challenge
CARNIVAL is a shoe and street fashion store that stocks a wide range of brands and sells fashion under its own CARNIVAL label. Three owners who shared a love of shoes started it as a shoe shop in the heart of Siam, a busy shopping area, and it became a store that Thai teens with a love of street fashion make a point of visiting.
The brand was well known, but most of its purchases came from people walking into its stores. Online, it was hard to find, especially while shoppers were comparing options before they bought.
CARNIVAL asked Primal to bring more people to its website and to make its online business as strong as walk-in trade, or stronger, which would also serve shoppers who could not visit a store.
Our Approach
Primal designed and ran Google Search ads with one main aim, more conversions online. The ads put CARNIVAL’s website and products in front of shoppers while they searched for information and compared options before choosing what to buy.
Primal also set up a clear tracking system that measured each channel, so the revenue from each channel was clear and the ads could be optimised against it.
Outcomes Achieved
Within 1 month, compared with the month before, transactions (completed payments) grew 6,700% and revenue grew 8,412%. In the same month, Facebook ads reached a return on ad spend (ROAS) of 26.45x.
- 6,700%Increase in Transactions
- 8,412%Increase in Revenue
- 26.45xROAS From Facebook Ads
Key Insights
- Google Search ads put CARNIVAL in front of shoppers while they compared options, the stage where the brand had been hard to find online.
- A clear tracking system showed the revenue from each channel, so the ads could be optimised against it.
- Within 1 month, revenue grew 8,412% and transactions grew 6,700% compared with the month before.
