The Challenge
TOPFILM Thailand installs window film for buildings, offices, houses and condominiums, and its team of professionals handles each job from start to finish. Its promise to customers is the best building film, fitted by an expert team.
The brand wanted its website to appear at the top of search results, bring in more visitors and give them a better experience, so that it could stand out from competing brands in its industry. It needed more website traffic and more conversions from organic search, the visits that come from search results rather than from ads.
Our Approach
Primal started with a detailed approach. Its main part was a search engine optimisation (SEO) strategy that improved the website’s content and its structure, so that the site would be easier to find in search and easier to use. The aim was to put TOPFILM Thailand at the front of search results, ahead of competing brands in its industry.
Keyword research was a central part of the strategy. Primal looked for the search terms related to TOPFILM Thailand’s content, so that the website could attract more organic traffic and grow beyond what the brand expected.
Outcomes Achieved
Primal’s team carried out the SEO strategy. The website’s content was optimised to match the keywords of the building film industry and what people were searching for. Changes to the site structure made the website more visible in search and kept visitors more engaged, which brought more traffic.
The keyword research placed targeted keywords in the content, so the website drew more organic traffic, and TOPFILM Thailand grew beyond its first expectations. Impressions grew 44.4% in 6 months. Sessions grew 40.46% and users grew 32.76%.
- 44.4%Increase in Impressions
- 40.46%Increase in Sessions
- 32.76%Increase in Users
Key Insights
- The brand wanted a website that is easier to find and easier to use, so Primal improved its content and its structure together.
- Keyword research decided which search terms went into the content, and the website drew more organic traffic.
- Impressions grew 44.4% in 6 months. Sessions grew 40.46% and users grew 32.76%.
