The Challenge
This luxury cosmetics and skincare brand runs its own online shop. It wanted more visibility on Google, with the aim of ranking first for most of its keywords, ahead of competing brands.
The website also loaded slowly, because its technical side had not been optimised. The brand needed to solve both problems to improve how it performed online.
Our Approach
Primal wrote a search engine optimisation (SEO) strategy for the brand’s online shop, aimed at more impressions and more visibility on search engine results pages (SERPs).
The website had been live for some time and already had traffic, so the approach set out to bring in more traffic than it already had. It did this in 2 ways, with new keywords to target and with technical SEO recommendations to optimise the website.
Outcomes Achieved
Primal carried out the SEO work to increase traffic and product revenue for the brand. It targeted new keywords that matched the brand’s products and what its customers prefer.
The technical SEO recommendations were put in place to optimise the website, make it faster and improve the experience for its visitors. Over time, the brand’s online performance improved on where the website had been before.
Within 6 months, organic clicks rose 420% and new users rose 181%. Of the target keywords, 45% ranked in positions 1 to 3. Organic clicks are clicks from unpaid search results.
- 420%Increase in Organic Clicks
- 181%Increase in New Users
- 45%Of Target Keywords Ranked in Positions 1 to 3
Key Insights
- The website already had traffic, so the strategy aimed to add to it with new keywords to target.
- A slow website was part of the problem, so technical SEO recommendations to make the site faster went alongside the keyword work.
- Within 6 months, organic clicks rose 420% and new users rose 181%.
