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An aerial view of a curving path along a shore with white sun umbrellas, a pavilion and a pool terrace among trees, beside clear turquoise water, with the words Cape Kudu Hotel, Koh Yao Noi, Phang-nga and a web address at the lower right

How Cape Kudu Grew Organic New Users 160% In 4 Months

Project Scope: Strategy, Search, Data

The Challenge

Cape Kudu Hotel is a boutique hotel on Koh Yao Noi island. It wants guests to see it as an extraordinary holiday destination.

The hotel struggled to appear in Google searches. The main cause was its website design, which relied heavily on images and carried very little text, and that limited what search engine optimisation (SEO) could do for it. The site also had no blog. A blog with useful, relevant content would have helped the hotel improve its organic rankings and attract potential guests.

Our Approach

Primal recommended keywords with high search potential to raise the hotel’s visibility online. We then reviewed the website’s content and its technical set-up, so that the site followed current SEO good practice.

Content was central to the hotel’s visibility, so we proposed adding a blog section. We gave detailed guidance on blog topics and the keywords to use, with the aim of attracting more organic traffic and a higher conversion rate on the hotel’s website.

  • A swimming pool with a pavilion and white sun loungers at its far end, with trees and the sea behind it in late afternoon light
  • Wooden sun loungers under white parasols on a sandy beach, facing a calm sea with limestone islands on the horizon
  • A navy sofa with grey and white striped cushions beside a white table on a terrace, looking over a garden to the sea and distant islands

Outcomes Achieved

In the implementation phase, Primal placed the chosen keywords in the hotel’s main website pages and in the new blog articles. Technical changes improved the website structure and raised the share of text against images. The new blog was filled with search-friendly articles on topics that interest potential guests, which widened the site’s organic reach and engagement.

Together, these changes improved the hotel’s visibility in Google search, its organic traffic and its conversion rates, and gave Cape Kudu Hotel a stronger online presence and more potential for bookings.

  • 160%Increase in Organic New Users
  • 110%Increase in Organic Clicks
  • 97%Increase in Organic Email Contacts

Key Insights

  • A website made mostly of images, with very little text, limited the hotel’s visibility in Google search.
  • A new blog section let the hotel publish search-friendly articles on the chosen keywords and on topics that interest potential guests.
  • Organic new users grew 160% in 4 months, organic clicks rose 110% and organic email contacts rose 97%.

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