The Challenge
This hospital offers highly specialised healthcare services that hold international accreditation, and it serves people who travel from abroad for medical care.
Even so, the hospital wanted more people to find it online and more visits to its website. Its audience is a small, specialised group, so the work had to raise the visibility of its medical service pages in search results and bring in the visitors most likely to need them.
Our Approach
The main aim of Primal’s search engine optimisation (SEO) work was a website that Google’s algorithm could read and rank more easily, with more useful content on it. Every month Primal wrote new, original blog articles, and it optimised the content already on the site, so every page was well written, of high quality and directly relevant to the hospital’s audience.
Keyword research ran throughout the work and added more target keywords each year, which gave the site more related topics to gain organic traffic from. Each month the team also secured high-quality backlinks from other websites, which raised the site’s domain authority over time. Together, these steps aimed to grow organic traffic and the number of organic keywords year after year.
Outcomes Achieved
Primal carried out the SEO work month by month. The site’s content was optimised to suit Google’s algorithm, a new blog article went live every month, and the existing pages were improved to a high standard and made relevant to the hospital’s audience. Regular keyword research widened the list of target keywords, and the monthly backlinks raised the site’s domain authority over time.
Organic traffic grew steadily, and so did the number of organic keywords. Over 2 years, organic traffic rose 477%. Impressions rose 39%, and clicks rose 28% in 6 months.
- 477%Increase in Organic Traffic
- 39%Increase in Impressions
- 28%Increase in Clicks
Key Insights
- A new blog article every month, with the existing pages optimised alongside it, kept the site’s content useful and relevant to the hospital’s audience.
- Keyword research added target keywords each year, and monthly high-quality backlinks raised the site’s domain authority over time.
- Over 2 years, organic traffic rose 477%, while impressions rose 39% and clicks rose 28% in 6 months.
